That ad must have sent a really discordant note through the Super Bowl. $5000 per hour private jets full of parasites enjoying their $5000 seats to watch 25 year old millionaires doing things a gorilla, a dog or a trained seal could do with mores power, speed and agility while real farmers were Corzined by the very louts sitting in the best seats.
Funny thing, I too, thought of efarmer. God bless him and all other farmers.
When I was stationed in Topeka, Kansas, I had a roomate who was from Clay County Kansas. His parents had a farm. On weekends he’d have to take off and help them. I used to BEG him to take me along to help. I was willing to do ANY chores they needed. He thought I was fuckin nuits. But me — a city boy through and through — had the time of my life.
Nice to have Stucky back on the timecard. Farming is coming back, and yes farming is hard work.
I have gotten the idea from just having a summer and winter garden, and getting a chicken pen moving forward.
SuperBowl Sunday is a great day to have an early dinner in just about any good restaurant I know, and that’s what my family did…even saw a tiny bit of the game, although from across the room at the restaurant it was mostly just there so the waiters could check the score. It’s been so long since I followed football that I couldn’t name many of the teams anymore.
I saw no commercials. In fact, I spent most of the afternoon building two new four-square garden beds. Even Home dD is empty on SuperBowl Sunday. I may never be the farmer my father and grandfather were, but I am completely determined to grow a lot of food this year. Not because I expect to need it, as much as I just want to know I can do it.
I watched the Super Bowl with several other farming couples. When that ad came on there was stunned silence. Not a dry eye when it was done.
Most farmers out here still fit the mold. Even in the years we lost money year after year a couple of decades ago, we still got up early and went to bed late. It is in our blood, something that cannot be explained.
It was so nice to hear Paul Harvey again. When you put him up against the people that have taken his place all you can do is get sad.
This was a masterful attempt at motivating the sheeple to “love their country” – the same group of sheeple that conflate “country” with “government” have received a massive dose of Bernays propaganda that their government is the bedrock of industriousness and morality, frugal, hard-working, respectful and above all caring.
I mean no insult to farmers – the FFA was the biggest club in my HS and farmers can and do embody all the great qualities Paul Harvey attributed to them – and by the ad’s association, “country” – but those same great qualities can NOT be attributed to “government”.
My poorly made point was that a huge swath of “non-farming” Americans are still emotionally and psychologically tied to that history – our ancestors as farmers made this Country great – and IMO it is very, very true.
But by conflating “farmers with country” (good/moral/proper) the group that also conflates “country with government” has now been led to believe that “government” is also good/moral/proper.
Not everyone is able to love our country without loving our government – to most they are one in the same – and IMO this ad was emotionally manipulative attempt to keep “non-farmers” loving their government by conflating this shared history.
Not much amazes me more than the public perception that the same batch of thieves that got us in this mess are looked at by the voting public as the ones that will get us out of this mess. Ain’t gonna happen.
Farming goes back four generations in my family. As kids we used to go out to the farm and I gave lambs a bottle, we’d go out into corn fields so big you couldn’t see the end and pick fresh corn for dinner, and when you stepped off the back porch it was so dark you couldn’t see your hand in front of your face-or imagine SO many stars. I feel sorry for kids who don’t get to go out to the farm like we did.
KaD, remember laying in the grass, looking at the clouds and imagining what they resembled? Or standing out in a fast-approaching thunderstorm, feeling how the air charged with energy made you feel? Or the smell of freshly-turned soil after a long, slow rain?
I honestly don’t know how many generations my family has been farming. My grandfather grew up in Russia, one of the “Volga Deustch” who migrated there when Catherine the Great needed people who knew how to farm the land. They made it the breadbasket of the world, until the Bolshevik Revolution led to their slaughter. My grandfather was only 18 when he left, getting out just in time. We still don’t know what happened to the rest of the family there.
He farmed here, once he got settled. Raised a family of 8 during the Great Depression — my father always talked about how they didn’t know how bad things were, because they always had plenty to eat. Dad always said we’d be fine, as long as we knew how to raise food. “People will always need to eat,” he said.
How right he was. Even better, it’s something we love. Our customers often thank us for growing for them, appreciating that someone still puts that much work and care into producing a quality product. What they don’t realize is that it’s in our blood, just as eFarmer said. We wouldn’t be happy doing anything else.
Maddie’s Mom, I thought the same thing when I first saw it… had to look it up to see if Monsanto was behind the scenes, since they’ve been running pro-farmer ads as part of their corporate-image campaign for the past couple of years. Not that it’s worked for them.
Turns out, the Ram Truck “God Made a Farmer” ad and the Jeep “Whole Again” are part of a CSR effort from Chrysler. (CSR = corporate social responsibility) Like cause marketing, they decided to focus on a couple of groups (FFA and military personnel) that they think are among their target audience, or are supported by a majority of their target audience/core customer base. It’s all intended to create an affinity for Dodge and Jeep with these consumers, to build brand loyalty and trust.
Is it “being played?” Yes, and no. They’re using a highly emotional tactic to connect to their target audience. When marketing strategists develop these campaigns, they start with functional attributes (gets you from point A to point B), tie those to rational consequences (get a loved one home to his/her family) and, ultimately, express the message using emotion (our troops represent the best of us, our greatest sacrifice). Emotion is what sells, which is why just about any successful ad campaign taps into our emotions, rather than our rational thought processes.
Now, a bunch of INTJs are going to see an emotional pitch for what it is. But since the majority of the American public are emotional creatures, that’s what works, what sells.
Bernaysian? Sure. But we could have a long discussion about whether companies are good or evil, if it’s acceptable to market products to customers and try to create differentiation from competitors, brand value and customer loyalty. What role do companies have in trying to “give back” to their customers by supporting issues that are important to those customers?
Personally, I’m okay with Dodge (or Ford, or Chevy) supporting farmers. I know farmers who wouldn’t drive anything but a Dodge. Fine with me if the company supports FFA to the tune of $1 million and gets a message across to all Americans that farmers do a lot for this country, thereby getting more people interested in farming. Not sure I’d trust that message from many other brands, though. Sure as hell not from Monsanto.
“Sorry but Agi business isn’t done by “A Farmer” any more. They’ve been taxed to death, bought out and put up on the stock exchange.”
I think most of us here on TBP know the difference between Big Ag, which dominates in the Midwest, and the many genuine farmers who still exist in this country today. Yes, their numbers have diminished rapidly, but they’re still out there.
Farmers who grow crops, tend orchards, and milk dairy cattle still surround my boyhood hometown. Sadly, it has been the orchards – cherries, peaches, pears, apples – that have taken the biggest hit in the area (from the home developers), but it’s still pretty much the same as when I was a boy. Roadside stands all over in the spring, summer, and fall. When stuff like fresh corn on the cob and peaches starts coming in in late July and August, it’s a fucking stampede. And you simply cannot beat the food sold at the Mennonite-owned food markets.
I think those are the farmers that Paul Harvey was talking about. At least that’s the way I took it.
Speaking of farmers, my son, who loves scrambled eggs for breakfast, has had three chickens in his backyard for the past two years. Like me, he lives in the Catalina Mountain foothills of Tucson where desert wildlife including mountain lions abounds, and he goes out every morning to scoop up the eggs laid overnight.
No more. My wife just got a text from him, and all of his chickens got nailed by two coyotes which came into his back patio where the chickens tried to hide and dispatched them on the spot and carried them into the desert after jumping the wall in the backyard.
Life in the desert Southwest. It’s a jungle out there.
As a teen, I was very fortunate to live in “the country” in north central Texas for six years. In high school, I spent three years in the Future Farmers of America. I think I learned more in three years in “Ag” class than I did in four years of college: Judging the quality of farmland, membrane osmosis, learning about hogs, cattle, chickens, horses, growing cotton corn, wheat and hay, farm electrification and plumbing, learning Parliamentary Procedure (FFA Chapter Conducting), driving tractors, and small pig castration 101 (my favorite). Although I never farmed or ranched professionally, these classes were some of the best I ever took. Knowledge for a lifetime.
I’m sorry to hear about your son’s chickens. When coyotes get hungry, they simply can’t be reasoned with. I feel they died quickly and didn’t suffer.
You guys laugh, but the coyotes in the Tucson foothills must be the best fed predators on the planet. They look like a smaller version of wolves. They’ll eat anything, including your small dogs and any cat.
Go out into the desert and the coyotes are absolutely pathetic looking. Skinny. Mangy coats. Small. Strictly survivalists. Up here, it’s a fucking buffet. And they have NO fear of humans. Why should they? It’s not a dense area, but you don’t want to go blazing away for fear of hitting a nearby house or resident.
Actual picture of a Foothills coyote. I saw one yesterday in the wash behind my house. He didn’t even bother with a cottontail rabbit who ran right in front of him.
SSS – not our fault your son raises chickens too puny to defend themselves. He needs to train himself up some attack chickens or maybe get some alpacas to protect them (alpacas kick shit out of predators).
I am sure this will be open for flinging. I grew up raising goats. I was in 4H. By the time I was a teenager I had two dozen goats. We sold milk and made yogurt. I raised and showed many of them in the 1970′s pulled in dads ‘s trailer to the fair. I know this is hard to believe that this was MA a very few short years ago.