BRUTAL MAY SNOWSTORMS DEVASTATING MCDONALDS SALES

I’m sure McDonalds seventh consecutive month of negative same store sales is due to the lingering effects of winter. It certainly has nothing to do with the middle and lower classes running out of disposable income. I wonder what excuse the Madison Avenue PR maggots are developing to explain the shitty sales that will be reported over the next six months. Or maybe Americans have decided to get in shape and are cutting back on fast food. Yeah, that’s a good one.

McDonalds Has Longest Stretch Without Rising US Sales In History

Tyler Durden's picture

Back in April when McDonalds reported its fifth consecutive decline in US comp store sales, the longest in decades, maybe ever, the excuses came fast and furious: ‘The U.S. has been difficult for them,” Jack Russo, an analyst at Edward Jones & Co. in St. Louis, said in an interview. “The weather has played a role, and I think the competition is a little bit sharper. We’ve seen better results out of Burger King and Wendy’s.” “Harsh winter weather and “challenging industry dynamics” weighed on U.S. results, McDonald’s added. So only MCD was impacted by weather, not the comps? Mmmk. But more importantly, there was hope so one could just ignore the present and past:“The month of April is going to be slightly improved so there are some positives out there” according to Russo.

Then April came and went, and the much awaited rebounds failed to materialize as McDonalds US sales posted an unchanged month. Perhaps it was the weather’s fault too?

However, what McDonalds will have a tough time explaining is why after almost hitting ‘escape velocity’ and nearly posting positive annual comps in the US, McDonalds just reported that May US comps once again dipped, declining by 1.0%, on expectations of a tiny 0.1% increase, thus cementing the longest period in our records database, a total of 7 months, in which McDonalds has gone without posting a single month of increasing US sales! We can’t wait for the company to blame the blamy balmy, spring weather as the reason why nobody could afford a 99 cent meal.

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16 Comments
card802
card802
June 9, 2014 10:22 am

Motley Fool has a article explaining that raising minimum wage to $15 per hour, if profit remains the same, would only raise the cost of a burger .27 cents.

I don’t care anymore, there are so many variables involved.

Inflation, taxes, debt, regulations, rising energy costs, rigged markets, stupid voters that vote for more free shit. There is no way to stop the train wreck, raise the wage, close down business, lets get this over with so 99% of the people will beg the gov for benevolence.

Maddie's Mom
Maddie's Mom
June 9, 2014 10:28 am

lol

I eat at home.

Zarathustra
Zarathustra
June 9, 2014 10:44 am

I’m sure it has nothing to do with people waking up and realizing that McDonald’s food is utter garbage.

Stucky
Stucky
June 9, 2014 10:47 am

That Wendy’s coal making shit burger cost us almost twenty bucks. WTF? I imagine McShits are priced the same.

Saturday, at Trader Joes, we picked up a package of four freshly ground sirloin patties, 90% lean, for six bucks.

Fast food = shit food = expensive food. We’re too “poor” (and, smart) to partake in that shit.

hardscrabble farmer
hardscrabble farmer
June 9, 2014 11:33 am

I am continually amazed that anyone would eat their fare for any reason short of starvation. Have they no taste buds? Are they blind as to the human beings who actually work in these places? Most of them are folks I’d feel sketchy about handling my refuse, never mind my food.

I think anyone who hasn’t seen Super Size Me ought to do themselves a favor before they ever succumb to the base urge of eating the McStuff they push on the left hand side of the bell curve.

I imagine that McColonCancer will one day go the way of egghead.com and prodigy because killing your customer base with poison is a bad business model.

Zarathustra
Zarathustra
June 9, 2014 11:45 am

Egghead and Gateway. Two once great companies when they had brick and mortar stores that committed suicide by closing them all the switching to internet. Back in the 1990’s I bought all my puter shit at both of them. My last gateway desktop (top of the line in 2001) only went tits up a couple of years ago.

AWD
AWD
June 9, 2014 12:18 pm

“killing your customer base with poison is a bad business model”

I’m still amazed how many clueless dupes continue to eat at McShits. It is poison. The crap doesn’t decompose. But McShits and every other shit-food restaurant simply can’t compete with buffets, most of which companies are reporting double-digit increases in growth. Morbidly obese Americans simply can’t get enough food at McShit’s without ordering 3-4 meals at the same time. Considering almost 3/4 of the population is overweight/obese, buffets are the only answer, especially with incomes falling. Would you rather get “all you can eat” or a skimpy McShit’s burger? The public has spoken, stuff yourself until you’re too fat to walk, then get on disability. It’s the American way.

Stucky
Stucky
June 9, 2014 12:26 pm

AWD

What if McShits offered all-you-can-eat burgers and fries? How cool would that be?

AWD
AWD
June 9, 2014 1:06 pm

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AWD
AWD
June 9, 2014 1:07 pm

[img]https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQ6A7ObQFTdLxvpraw7oRDV4ISntyAo56FV50nwvnPtjJU68qMQ9g[/img]

Gubmint Cheese
Gubmint Cheese
June 9, 2014 1:21 pm

Could the proles be tiring of pink slime burgers?

Time to fire up the McRib again.

bb
bb
June 9, 2014 1:32 pm

“For the drunkard and the glutton will come to poverty” Proverbs 23:21

NIck A
NIck A
June 9, 2014 6:23 pm

Before we all get carried away, remember that McDonalds also provide some reasonable “Healthy Choices”.

I don’t know the situation in the US, but here in Australia their salad choices (e.g. Caesar Salad) are nutritious, tasty and reasonably priced. Not their most popular line though – we’ve been to a few outlets where they had “sold out” of salads – they only order the absolute minimum, otherwise they get thrown away at the end of the day.

Didius Julianus
Didius Julianus
June 9, 2014 10:33 pm

Well, I have eaten at McDonalds (still spelled the same but called MAC-AHS in New Zealand) twice in 3.5 years. I carefully read the ingredients on the NZ McD’s web site and it is mostly tolerable but still fast food, probably the same (better) quality of ingredients as in the McD’s in the U.S. in the 1950s and 1960s.

Purely as far as taste goes, their New Zealand raised Black Angus burgers actually taste good and like you would expect a real hamburger to taste like. Still best to avoid and prepare your food at home from scratch as we mostly do (cheaper and better still).

STUCKY: I went to a Wendy’s once in the 3,.5 years I have been here. It sucked! Destroyed my insane nostalgia for Wendy’s. Actually, it reminded me that it tasted like I remembered and not like my nostalgia told it me is tasted: It sucked!! Bland, washed out meat, tomatoes and lettuce makes me wonder if they import form the U.S. instead of sourcing locally!

FYI, I have not eaten at one but KFC does crazy good business over here. For some reason, those over here of Pacific Islander or Maori background love it! I could not even force myself to try it for the record after seeing that they put MSG in their shit over here just like in the U.S.

🙂

al
al
June 10, 2014 8:17 am

Wonder if mcds marketing has anything to do with it? youknow that black 365 thing ? pissed me off ,wont ever eat there again .ya piss off most of your customers by targeting 13%of the population as opposed to the rest of he customers ,ya going to get declining sales .but if they did a white 365 betcha they would get a sales increase lol wouldn’t matter if they pissed off the 13 % then but omg thatwould be a business decision not a political thing

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