Maybe Comcast needs to market CNBC as a comedy channel. Or maybe they could have their vacuous bimbos report the business news topless. I must sheepishly admit that I actually bought one of Cramer’s books back in the 1990s. I haven’t watched 5 minutes of CNBC in the last five years. It’s a pathetic joke. If they are getting these kind of ratings with stocks near all-time highs, imagine how well they’ll do after the next crash. This is what happens when you disregard truthful journalism and provide propaganda in the form of entertainment, while kissing the ass of Wall Street oligarchs.
CNBC pays this douchebag over $1 million per year and he gets 2,000 viewers in his targeted demo. How do I get a gig like that? A TV version of TBP would attract 10 times as many viewers as Cramer. I’d have Billy and llpoh on as co-hosts.
CNBC Viewership Drops To Lowest Since 1997, Cramer Has Worst Month Ever
Submitted by Tyler Durden on 06/24/2014 16:33 -0400
While those in the financial industry who are forced to make profits by trading other people’s money (note: never their own) enjoy CNBC for the comedic content and the endless barrage of humorous propaganda (while getting their actionable info from Bloomberg and sellside soft-dollar services), the retail investor has traditionally relied on the Comcast channel for news updates, biased as they may be (remember: the Fed, ECB and BOJ are only micromanaging the global economy and injecting trillions because all is swell and self-sustainingly recovering and stuff) and trading recommendations.
At least that’s how it used to work. However, when one looks at the most recent CNBC ratings something odd emerges: either the “retail investor” has found an alternative media outlet for getting their financial information during the day (or simply is tired of being lied to about some magical recovery that only affects 1% of the population) or said retail investor simply no longer exists despite all the endless propaganda to the contrary spewed by CNBC itself.
The reason? According to the latest Nielsen Media Research data, in the second quarter of 2014, CNBC viewership for all viewers just dropped to 162,000 – a new (and depressing for Comcast) low, on par with CNBC’s viewership from Q2 of 1997!
Where things get funny is when one looks at the ratings of that consummate entertainer, that self-appointed “voice of the people”, Jim Cramer. Sadly for Cramer, the people are now gone. Because also according to Nielsen Jim Cramer’s Mad Money show just had its lowest ever rated month in the 25-54 demo, and is about to have its second lowest rated month ever across total viewers.
But the punchline is when one looks at Cramer’s ratings on a daily basis. It is here where one finds that this past Friday not only was Mad Money trounced by its competition including Fox Business’ Making Money with Charles Payne (at a ratio of some 9 to 1) and Bloomberg’s West show, but Mad Money had a laughable 2,000 (!) viewers in the targeted 25-54 demo.
Surely even the cancelled Larry Kudlow could find more viewers than this? And in other rhetorical question, maybe it is not too late for Comcast to ask for its money back?