Tag: AOL

Truth & Bullshit in the Digital Advertising Age

By Doug “Uncola” Lynn via TheBurningPlatform.com

In sales and advertising it’s always a numbers game.  That is to say the more people are impressed upon with a certain pitch, or spiel as it were, the larger the response will be during any given campaign or promotional event.

In advertising, “points” measure percentages of given populations and can be targeted to select demographics (called Target Rating Points) or even subjective measurements (called Index Rating Points) like the propensity to purchase in any given market.

Furthermore “Gross Impressions” quantify the approximate number and cost per thousands of duplicate people reached within a certain demographic; whereas “Reach” and “Frequency” represent math equations based upon algorithms involving unduplicated people impressed upon within a certain demographic and how many times they were imprinted with any given ad or message.

Continue reading “Truth & Bullshit in the Digital Advertising Age”

John Podesta’s Email “Hack” Revealed To Be A Phishing Scam And The Reality Of Weak Cybersecurity

By Stephanie Shepard

Let me start off by clarifying a simple concept to anybody who doesn’t understand internet security or black hat hacking; a phishing scam IS NOT A HACK!

A hack is when somebody exploits the weaknesses and vulnerabilities of a internet security system. This can be the security system of a website, a company, an organization etc. A phishing scam is when somebody exploits the weaknesses and vulnerabilities of a person’s mind.

Most hacks are actually phishing scams in disguise. We now live in a world with high tech con artists and they’re finding ways to perfect old confident schemes. As the saying goes, “The more things change, the more they stay the same”.

Continue reading “John Podesta’s Email “Hack” Revealed To Be A Phishing Scam And The Reality Of Weak Cybersecurity”

Did Tim Cook Lie To Save Apple Stock: The “Channel Checks” Paint A Very Gloomy Picture

Tyler Durden's picture

Submitted by Tyler Durden on 08/29/2015 21:54 -0400

Back in February 2013, Thorsten Heins, then-CEO of what was once the iconic “smartphone” brand Blackberry, publicly lied that its Hail Mary iPhone competitor, the Z10, had “record” early sales. He told CNET, that “BlackBerry nearly tripled the sales of its best performance over the first week in the U.K., while it had its best first day ever in Canada. In fact, it was more than 50 percent better than any other launch day in our history in Canada.”

Less than one year later, and less than two years after he was hired, the ruse was up – Blackberry’s US market share has fallen from 50% to 3% in four years – and Thorsten was fired.

Fast forward to Monday morning, when the S&P500 had just hit its first limit down in history, stocks were crashing, countless ETFs were crashing more as ETF pricing models were corrupt and broken, the QQQs were plummeting, and none other than AAPL was set to open at a price of $92 wiping out tens of billions of market cap overnight.

It is then that AAPL CEO Tim Cook may have pulled a page straight out of Thorsten Heins’ playbook when did something nobody expected him to do – he panicked, and emailed CNBC anchor Jim Cramer to do what the AAPL CEO himself admitted the company does not do by providing mid-quarter updates, and assure the CNBC anchor that there is no need to sell AAPL stock.

Continue reading “Did Tim Cook Lie To Save Apple Stock: The “Channel Checks” Paint A Very Gloomy Picture”