Black Friday? Most Holiday Shopping Happens In December

Infographic: Black Friday? Most Holiday Shopping Happens In December | Statista
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HEY YOU (Oldie but Goodie)

Originally published in December 2012

 

 Hey you, out there on the road
always doing what you’re told,
Can you help me?
Hey you, out there beyond the wall,
Breaking bottles in the hall,
Can you help me?
Hey you, don’t tell me there’s no hope at all
Together we stand, divided we fall.

Pink Floyd – Hey You

  

“A really efficient totalitarian state would be one in which the all-powerful executive of political bosses and their army of managers control a population of slaves who do not have to be coerced, because they love their servitude.” Aldous Huxley – Brave New World

The world makes less sense every day. Little children are randomly slaughtered in their schoolrooms. Predator drones roam the skies over foreign countries exterminating bad guys, along with innocent women and children (collateral damage when it occurs in a foreign country). Drugged up mentally ill kids with no hope and no future live lives of secluded quiet desperation until they snap. Ignorant, government educated, welfare dependent drones with no self respect or respect for others, assault, kill and rob within their government created urban jungles. Sociopathic criminals who committed the largest financial crime in world history walk free and continue to occupy executive suites in luxury office towers in downtown NYC, collecting millions in bonuses as compensation for crushing the American middle class.

Academics, whose theories have been thoroughly disproven, continue to steer our economy into an iceberg while accelerating the money printing and debt issuance that will sink our ship of state. Corrupt, bought off politicians pander to the lowest common denominator as their votes are only dependent upon who contributed the most to their election campaigns, which never end. Delusional, materialistic, egocentric, math challenged consumers (formerly known as citizens) live for today, enslave themselves in debt, vote themselves more entitlements, and care not for future generations. The alienation and isolation created by our sprawling, automobile dependent, technology obsessed, government controlled, debt financed society has spread like a cancerous tumor, slowly killing our country.

Pink Floyd released The Wall 33 years ago. It was a concept rock opera album that explored the issues of abandonment, isolation, alienation, authoritarianism, the brutality of war, a tyrannical conformist educational system, and the walls individuals and society build to protect themselves from having to confront reality and deal with the consequences of their actions. I attended the Roger Waters Wall Concert this past summer at Citizens Bank Park with my three sons. Three decades later, the message is more powerful than ever. The government oppression and never ending wars waged by the American Empire around the world have created a society built upon fear and loathing. Roger Waters’ vision is colored by Orwell’s 1984 dystopian nightmare of lies, misinformation, propaganda and brutality. The missing piece, which Waters didn’t see coming in 1979, was the ability of the oligarchs to use their control of the credit system to entrap the masses by convincing them to love their servitude and become so consumed with material possessions and the love of money that they would become nothing more than passive egotistical consumers.

Continue reading “HEY YOU (Oldie but Goodie)”

“Black Friday:” Symbol of America’s Economic and Cultural Decline

Guest Post by Antonius Aquinas

Black friday photo

The day after Thanksgiving in recent times has become known as “Black Friday,” a day where retail businesses who have been in the red recoup losses while profitable firms widen their income margins. The day is also a supposed boon for consumers where goods are significantly discounted and new products are first displayed.

The Establishment has long since been a promoter of Black Friday, encouraging Americans, with often patriotic rhetoric, of their duty to frequent shopping malls and the like despite economic conditions or safety concerns from either domestic unrest or international threats.

While not explicit about post-Thanksgiving Day shopping, President Obama made it a point to reassure Americans about their security in light of the recent Paris attacks: “It’s understandable that people worry something similar could happen here. As we go into Thanksgiving weekend, I want the American people to know that we are taking every possible step to keep our homeland safe.”*

The financial press and academia are also big proponents of Black Friday since they are under the mistaken Keynesian belief that consumer spending is the most important component of economic life and the key indicator in the measuring of growth. Thus, retail sales over this period and up until Christmas are closely monitored by financial commentators.

Continue reading ““Black Friday:” Symbol of America’s Economic and Cultural Decline”

Spending Was At An All Time Low For Black Friday And Corporations Lost Billions

Heres-Why-Americans-Should-Rename-Thanksgiving-to-Black-Friday-Eve

For years, Black Friday brawls and rampant materialism on the day after Thanksgiving have become a sort of twisted American celebration. However, each year the excitement continues to die down as people reject the Black Friday antics and instead do their shopping online or on other days. According to a survey by the National Retail Federation, Black Friday attendance was down over 3%, from 58.7% last year to 55.1% this year.

The survey noted that the average shopper was expected to spend $380.95, which was down from $407.02 the previous year. According to the group’s estimates, sales slipped from $57.4 billion to $50.9 billion.

“A strengthening economy that changes consumers’ reliance on deep discounts, a highly competitive environment, early promotions, and the ability to shop 24/7 online all contributed to the shift witnessed this weekend,” NRF president and CEO Matthew Shay said in a statement.

People have begun to change how they feel about Black Friday, with some deciding to support local businesses instead of large corporations, and others deciding to take the day off. As we reported earlier this month, outdoor and sporting goods store REI gave their employees a paid day off on Black Friday, urging them to spend a day out in nature.

Continue reading “Spending Was At An All Time Low For Black Friday And Corporations Lost Billions”

LOOKS LIKE IT WAS A “RED” FRIDAY WEEKEND

This was an unequivocal disaster. All the hype. All the deals. All the advertising. All the extra hours. And sales PLUMMET by 11% versus a shitty Black Friday weekend last year. You will see bullshit excuses like on-line sales surging. Well here is the deal. Annual retail sales are about $5 trillion. On-line sales are less than $500 billion. If bricks and mortar sales decline by 11% and on-line sales go up by 20%, total sales still decline by 8%.

Black Friday is so named because it was when retailers would go into the black (profitable). It looks like this was a Red weekend. This will be the holiday season where the marginal retailers will begin to fall by the wayside. RadioShack will declare bankruptcy. Sears and JC Penney will lose hundreds of millions.

The economic recovery storyline is complete and utter bullshit. The average American can barely pay their monthly bills. If the storyline was true, there is no way retail sales would be collapsing year over year. Oil prices are deflating. Consumer spending is deflating. Wages are deflating. Global commerce is deflating. The central banks have pumped out more fiat in the last five years than had been created in world history, and their grand experiment has failed.

The shit is hitting the fan and the willfully ignorant masses don’t have a clue. The mood in the country is darkening. The mass media will keep peddling propaganda and falsity right until the end. It’s their job.

Holiday weekend sales fall 11%: NRF

By Shelly Banjo

Published: Nov 30, 2014 2:56 p.m. ET

Retail spending over the Thanksgiving weekend fell 11%, its second straight annual decline, according to the main industry trade group, a sign that flashy discounts during the four-day shopping bonanza weren’t enough to prompt increased sales.

Total spending from Thursday through Sunday sank 11% from a year earlier to $50.9 billion, according to the National Retail Federation. Shoppers spent an average $380.95, down 6.4% from $407.02 a year earlier.

NRF CEO Matt Shay attributed the drop to a combination of factors, including the fact that retailers moved promotions earlier this year in attempt to get people out sooner and avoid what happened last year when people didn’t finish their shopping because of bad weather.

He also attributed the declines to better online offerings and an improving economy where “people don’t feel the same psychological need to rush out and get the great deal that weekend, particularly if they expected to be more deals.”

CHRISTMAS IN OCTOBER – DESPERATE MEASURES

The desperation of retailers grows by the day. I head to Wal-Mart and Giant in Harleysville every Sunday morning at 7:00 am. to do my weekly grocery shopping. I go to Wal-Mart at opening to avoid the freaks we see weekly on the People of Wal-Mart post. The workers at Wal-Mart are only a small step above the customers. They can barely communicate, rarely look you in the eye, and generally act like they are prisoners in an asylum.

I’m in winter/bad times ahead prep mode. I had a load of fire wood delivered yesterday which I wheelbarrowed to the back yard and stacked with my already decent sized stack. Last week I took an empty propane canister back to Wal-Mart to replace it with a full canister. That would give me three full propane tanks. I left the empty tank outside next to the propane cage and went in to pay. The old lady cashier with the gravelly smoker voice told me she would call for someone to get me a new tank.

I went over the cage and patiently waited for a Wal-Mart drone to come out, unlock the propane cage and give me a full tank. Two minutes, five minutes, and eventually ten minutes go by with no one coming out to help me. The cashier pokes her head out the door and shrugs her shoulders and says no one is responding to her calls. What a well oiled machine they have at Wal-Mart. Eventually the old lady abandoned her cashier post and in a painstakingly slow manner proceeded to unlock one bin after another until she found a full tank. I’m sure a line of unhappy customers were piling up at the only register in the garden center while she spent ten minutes getting me my propane tank.

A transaction that should have taken five minutes from start to finish ended up taking closer to twenty five minutes, with another five or six customers also dissatisfied with their extra long wait. This is a perfect example of how not to do business. Maybe Wal-Mart’s problems are bigger than households having less to spend. They are attempting to maintain their profit margins by reducing staff hours, hiring low quality people, and paying them shit wages. In the short run it may keep profits higher, but in the long-run customers will go elsewhere. Except most of the elsewhere stores closed up years ago when Wal-Mart arrived and underpriced them into bankruptcy.

My shopping experience at Giant is generally pleasant. The staff are nice, competent, and have been there for years. They know what they are doing and serve you with a smile. But their store is part of a worldwide conglomerate, so things have changed for the worse over the last four months. They renovated the entire store, creating bigger aisles and moving stuff around. That’s annoying, but after a while you figure out where they moved the stuff you want. The real negative change was the dreaded “Everyday Low Pricing”. This weasel phrase means you will be paying more. This is what the Apple idiot CEO – Ron Johnson – did at JC Penney. It put them on a rapid path to bankruptcy.

The weekly sale items at Giant have virtually disappeared. This has coincided with the drastic increase in beef, pork and fresh produce prices. Since “Every Day Low Pricing” went into affect our weekly grocery bill has gone up 20%. And I am buying far less beef and more chicken. In the past I would stock up on sale items and put beef, pork and whatever was on sale in our storage area freezer. Now I am stuck buying what we need that week. No bargains, just fully priced food items. Be forewarned, whenever you see a store announce “Everyday Low Pricing” you are getting screwed.

The Boos Begin in August & Bells Start Jingling in October

The desperation of Wal-Mart and most of the other mega-retail chains is no more clearly evident than in their relentlessly ridiculous acceleration of holiday marketing displays. I was flabbergasted when I saw Halloween candy, decorations and costumes in row after row BEFORE Labor Day at my local Wal-Mart. Selling Halloween candy two months before Halloween is idiotic and a sure sign of desperation. Retailers have run out of merchandising ideas. I wouldn’t even consider buying Halloween candy until the week before Halloween. Do Wal-Mart freaks of the week actually buy Halloween merchandise in September?

Holidays used to be special occasions that lent a sense of sales urgency for retailers for a week or two, to pump up sales. Now Wal-Mart and the rest of the dying retailers have Christmas, Easter, Fourth of July, and Halloween displays up for 80% of the year. There is no sense of urgency to buy. From September 1 though October 31 there are rows and rows of bags of corporate produced chemicals disguised as candy. I suppose the obese masses buy this crap in anticipation of Halloween, tell themselves they’ll only take one, and then shovel the entire bag down their gullets.

So last week, still a full two weeks before Halloween, Wal-Mart had already converted their entire garden center into a Christmas wonderland of cheap mass produced Chinese cookie cutter Christmas decorations and lights that will blow out after three hours of use. They had also converted aisles at the front of the store to Christmas displays. Who the hell shops for Christmas crap in October? There is nothing like having cheap Chinese Christmas crap available for over two months to create a sense of urgency to buy. Wal-Mart and the rest of the mega-retailers have got nothin. They have no original merchandising ideas. They don’t even try anymore. They source low quality goods from China and compete solely on price. I can’t wait for the Easter candy to appear on Wal-Mart’s shelves in late December.

Black Thanksgiving

Black Friday is dead. Long live Black Thanksgiving. The riots and stampedes by the ignorant masses for toasters and HDTVs on Black Friday are now being replaced by retailers and malls across America opening at 6:00 pm on Thanksgiving. It actually seems fitting. How better to give thanks for our mass consumption, debt financed, materialistic, iGadget addicted society than to open stores on Thanksgiving. Spending time with family is overrated anyway. If you had to spend six hours with cousin Eddie and aunt Bethany, you’d be looking forward to an early opening at Macy’s.

The bullshit message from the mega-retailers is: “We’re not opening on Thanksgiving out of desperation or greed. We’re doing it simply to satisfy the demands of our customers”. It’s a racist national holiday anyway. We should be going to an Indian run casino on Thanksgiving to make up for our past sins. Opening stores and forcing workers to work on Thanksgiving is pathetic, disgusting and a truly desperate measure in this consumer empire in decline. The law of diminishing returns has been invoked upon the mega-retailers that dominate our suburban sprawl paradise.

These retailers can start holiday merchandising three months before the actual holiday. They can open their doors on Thanksgiving, Easter and Christmas. It’s nothing more than shuffling the deck furniture on the Titanic. We’ve allowed bankers, politicians and corporate titans to financialize our economy, gutting the once thriving middle class, sending manufacturing jobs overseas, and convincing the clueless masses that consumer goods purchased with debt is equal to wealth. But, we’ve reached the point of no return. There are 248 million working age Americans and 102 million of them are not employed. Of the 146 million working Americans, 82 million of them make less than $30,000 per year.

While retailers have added billions of square feet since 1989, real median net worth is 5% lower over 24 years. Retailers are attempting to get blood from a stone. The stone is in debt, approaching retirement with no savings and dead broke.

We have one entity that deserves the most credit for destroying the American Dream. Real median household income is lower than it was in 1989. The 2008 collapse was caused by the easy money bubble machine at the Federal Reserve. We had the opportunity to hit the reset button, implement rational economic and monetary policies, take our lumps, and make the banking culprits pay for their crimes. Instead, the easily manipulated masses believed the Wall Street storyline and allowed the Federal Reserve and feckless politicians to save the banking cabal with extreme money printing and debt creation. This has pushed the middle class closer to the breaking point, while further enriching the oligarchs. The Federal Reserve saved their owners and lured the masses further into debt.

The Fed, Wall Street, and Washington DC have successfully driven consumer debt to an all-time high, blasting through the $3 trillion level. Declining real incomes and rising debt are a sure recipe for success.

Our entire economic paradigm is built upon desperate measures. Zero interest rates, $3 trillion of QE, systematic accounting fraud, fudged economic data, and doling out subprime loans to auto renters and University of Phoenix wannabes have failed to revive our moribund economy. Delusions don’t die easily. But they do die. We are reaching the limit of this delusionary dream built upon debt, denial, and deception. Make sure you wolf down that Thanksgiving feast before 5:00 pm. There are HDTV’s to fight for at 6:00 pm.

WELCOME TO TERMINUS

“Life improves slowly and goes wrong fast, and only catastrophe is clearly visible.” Edward Teller

I was a late arrival to the Walking Dead television program. I don’t watch much of the mindless drivel passing for entertainment on the 600 worthless channels available 24/7 on cable TV. I assumed it was another superficial zombie horror show on par with the teenage vampire crap polluting the airwaves. Last year a friend told me I had to watch the show. I was hooked immediately and after some marathon watching of seasons one and two, I understood the various storylines and back stories. What the show doesn’t openly reveal is the deeper meanings, symbolism, and lessons we can learn from viewing human beings trying to survive in a post-apocalyptic world. In my opinion, the horror and gore is secondary to the human responses to horrific circumstances and the consequences of individual and group decisions to their survival.

As the end of season four approached, the disbursed characters were descending upon a place called Terminus. They were drawn by the intriguing and hopeful signs posted at various railroad junctions promising sanctuary, community and survival. Of course the name Terminus does not sound very inviting or hopeful. There are multiple possible meanings regarding Terminus. The Roman god Terminus protected boundary markers and sacrifices were performed to sanctify each boundary stone. The bones, ashes, and blood of a sacrificial victim, along with crops, honeycombs, and wine, were placed into a hole at a point where estates converged, and the stone was driven in on top. Maintaining boundaries and sacrifice are major themes throughout the series.

The show is set in the metropolitan Atlanta area of Georgia and the surrounding countryside. It just so happens that during the 1830s Terminus was the name of a settlement at the end of the Western and Atlantic railroad line. That settlement is now Atlanta. Terminus is also the title of the final poem ever composed by Ralph Waldo Emerson. The poem focuses on a conversation between the author and the god Terminus, discussing the author’s forthcoming death. The message of the poem is to resist fear and prepare for death. The destination is worth the journey.   

“As the bird trims her to the gale,

I trim myself to the storm of time,

I man the rudder, reef the sail,

Obey the voice at eve obeyed at prime:

“Lowly faithful, banish fear,

Right onward drive unharmed;

The port, well worth the cruise, is near,

And every wave is charmed.”

We are only given a short time on this earth and the end of the line will be the same for everyone. What matters is how we conduct ourselves during our own journey towards our personal Terminus. Have we served as a virtuous example for our children, sacrificed for others, and benefited humanity or have we displayed greed, avarice and selfishness during our trek through life? As we approach our own meeting with destiny, the actions and morality of individuals will matter. I don’t know the motivations of the writers creating the themes for the Walking Dead, but the show connects with me on a number of levels. I look around and see hordes of zombies everywhere.

Zombification of America

“The real hopeless victims of mental illness are to be found among those who appear to be most normal. Many of them are normal because they are so well adjusted to our mode of existence, because their human voice has been silenced so early in their lives that they do not even struggle or suffer or develop symptoms as the neurotic does. They are normal not in what may be called the absolute sense of the word; they are normal only in relation to a profoundly abnormal society. Their perfect adjustment to that abnormal society is a measure of their mental sickness. These millions of abnormally normal people, living without fuss in a society to which, if they were fully human beings, they ought not to be adjusted.” – Aldous Huxley – Brave New World Revisited

The vast majority of the population in the post-apocalyptic world of the Walking Dead is mindless zombies driven by only their need to feed upon human flesh. They are infected with a disease that disables the cognitive portion of their brains and leaves them as slobbering predatory zombies seeking to satisfy their vile needs. They are referred to as “walkers” or “biters” as they aimlessly roam the countryside seeking human flesh. Everyone bitten or killed by a zombie is infected and turned into a zombie. The only way to stop them is by destroying their brain. The relentless violence and gore is not for the squeamish, but is probably a realistic portrayal of the brutishness and harsh conditions that will overwhelm this country once the electrical grid goes down, fuel becomes scarce and the global supply chain fails. Our just in time society is about one week from chaos, lawlessness, starvation and death on a grand scale.

As I watch the hordes of hideous brain dead zombies shuffling across the apocalyptic landscape seeking to satiate their basest cravings I can’t help but see the parallels with the millions of mindless tattooed obese slobs waddling across mall parking lots past vacant store fronts staring zombielike at their iGadgets as they seek to satisfy their basest desires at Macy’s and Chipotle. A virus has overspread our country causing a vast swath of the population to gratuitously assuage their every want without thinking of the consequences. The sickness is caused by being imprisoned for twelve years in government run public schools, watching thousands of hours of propaganda emitted by the corporate media, viewing hundreds of brain cell destroying reality TV shows, reading and sending thousands of texts and tweets, and being overwhelmed by the delusional belief spending more than they make, saving nothing, and piling up mountains of debt is the path to success in our contaminated society.

In the show there is no clear explanation as to why the majority of the population have been infected and turned into zombies, while a tiny minority is unaffected and able to think critically and act rationally. It is revealed that all living people are infected with the zombie virus, but it remains dormant in a minority of the survivors. Death by any means triggers the virus and turns the corpse into a mindless flesh eating zombie. There are 318 million Americans and a majority of them fall into the category of zombies in my estimation. Every American has the zombie virus within them. It has been incubated by corrupt vote seeking politicians, control hungry government sociopaths, mind numbingly worthless public education, and the relentless dumbing down through corporate media propaganda and vacuous reality TV entertainment. Once cogent thinking aware citizens have been zombiefied into mindless impulsive consumers.

How can you not see the parallels between American society and the zombies in the Walking Dead? Walk down any city street in America and you see hordes shuffling along staring with blank faces and glazed over eyes at their iGadgets. Black Friday is identical to flinging a freshly slaughtered hog in front of the flesh eating zombies. Americans flock to malls across our apocalyptic suburban sprawl landscape and proceed to stampede, gouge, and punch their way to a fantastic bargain on a Chinese slave labor produced microwave they must have to cook their toxic frankenfood created by one of our corporate food conglomerates. The Black Friday crowds actually make the zombies from the Walking Dead seem well behaved. While the American zombies are shambling through superficial lives of pleasure seeking, mass consumption, and a delusional faith in debt based wealth, there is still a minority of rational thinking people who can control their impulses and resist the disease devouring our culture.

 

“Our economy is based on spending billions to persuade people that happiness is buying things, and then insisting that the only way to have a viable economy is to make things for people to buy so they’ll have jobs and get enough money to buy things.” ― Philip Slater                  

Collapse Will Be Sudden

“That’s the thing about the collapse of civilization. It never happens according to plan – there’s no slavering horde of zombies. No actinic flash of thermonuclear war. No Earth-shuddering asteroid. The end comes in unforeseen ways; the stock market collapses, and then the banks, and then there is no food in the supermarkets, or the communications system goes down completely and inevitably, and previously amiable co-workers find themselves wrestling over the last remaining cookie that someone brought in before all the madness began.” ― Mark A. Rayner – The Fridgularity

What you note after watching a few episodes of the Walking Dead is that collapse happened suddenly. Cities, towns, houses and highways remained relatively intact. The decay and deterioration caused by neglect and abandonment are the only visible signs that modern civilization has ceased. The show highlights the life-threatening difficulty of enduring on a day to day basis without the certainty of shelter, food, water, and fuel. The average asleep American isn’t prepared to last one week without the basics of modern life. They haven’t stocked any food, water or fuel in case of an emergency. Their normalcy bias keeps them from even considering the high likelihood of even a natural disaster caused by a hurricane, snowstorm, or earthquake. Recent examples of most people’s complete helplessness were the snow and ice storms that struck this past winter and hurricanes Sandy and Katrina. Without power and access to food and water, modern society breaks down quickly, with chaos, looting and anarchy only days away.

It is unlikely that collapse of civilization as we know it will happen due to some extreme event such as nuclear war, super volcano, or asteroid. When our central banker masters of the universe trigger the next financial system collapse, with no monetary bullets of debasement left in their pop gun, the resulting chaos when ATMs stop spitting out $20 bills and EBT cards for 47 million people stop functioning at Wally World will be epic. We got a glimpse into the future this past October when the EBT system went down in several states for a few hours on a Saturday afternoon. Zombies began to ransack Wal-Mart stores attempting to steal as much as they could get away with. Chaos, anger and criminal behavior was virtually instantaneous. A vast swath of EBT dependent zombies live in our numerous urban ghettos and when the EBT system goes down permanently violence will quickly erupt. Police will be vastly out-numbered, hungry mobs will become armed gangs of violent looters burning down their ghettos, ransacking and plundering businesses, stores and homes, and stealing everything that isn’t nailed down. Visualize the L.A. riots after the Rodney King verdict in every urban area in the country.

The fragility of our debt financed oil dependent just in time global supply chain system is beyond the comprehension of the average zombie American. They are too distracted by mass consuming the products dependent on that very same fragile scheme. They are clueless zombie-like dupes who believe $20 bills magically appear in ATMs, Funyuns and Cheetos miraculously materialize on Wal-Mart shelves, gasoline endlessly bubbles up from the ground into the hose they stick in their $40,000 monster SUVs “bought” with a 0% seven year loan from Ally Financial, and that enchanted plastic card with a magnetic strip empowers them to fulfill every craving like a zombie feeding on a dead carcass.

There is a worldwide currency and petroleum war being waged today as too much fiat currency is chasing a dwindling amount of cheap petroleum supplies. The developed world has experienced a century of relative illusory prosperity as cheap easy to access fuel and cheap easy to print fiat currency have led zombies to believe progress and prosperity are their god given right. The most highly educated zombies will be the most shocked when they realize the reality they believed was all an illusion. The Starbucks “Triple, Venti, Half Sweet, Non-Fat, Caramel Macchiato” crowd who isolate themselves in their 100% financed 5,000 square foot luxury cookie cutter brick McMansions amidst 200 other identical McMansions occupied by reclusive strangers in enclaves pretentiously named The Preserve at Meadow Lakes, and driving multiple leased BMWs, are about as prepared for a collapse of modern society as a helpless child. The suburban wasteland of strip malls, office parks, and fast food joints is completely dependent upon an endless supply of cheap oil and cheap credit.

The cracks in this delusionary foundation are visible for all to see as Space Available signs outnumber actual businesses, pothole dotted highways deteriorate, sewer lines crack, and houses in disrepair outnumber those being kept up. It takes money to keep a home from deteriorating and it happens to be in short supply for 90% of the population. Despite the non-stop money printing operation at the Fed and the mainstream media fantasy stories of shale oil energy independence, the suburban dream is turning into a nightmare. When the inevitable financial implosion strikes in the next few years, the illusion of progress will come to an end. The inner cities will explode in violence and will burn. The police will be helpless and scared. There will be death on a large scale.

Suburbia will turn into a lawless landscape where neighbors turn on each other, as they have failed to create real communities. The isolation and seclusion which have marked suburban existence for the last thirty years will contribute to the creation of criminal gangs looting and pillaging stores, businesses and unprotected homes. After the collapse the only people likely to survive relatively unscathed are rural folk. Farmers, ranchers and those capable of living off the land have the abilities to endure a breakdown in our modern society. These people are prepared, know how to use firearms and create communities of self-sufficiency. No one will thrive in the world coming our way, but those not dependent upon or tied to our modern societal paradigm have a better chance to survive.      

“If people feel lost and alone and helpless and broken and hopeless today, what will it be like if the world really begins to come apart at the hinges?” Brandon Andress – And Then the End Will Come!

Individualism vs Community

“The values to which people cling most stubbornly under inappropriate conditions are those values that were previously the source of their greatest triumphs.” Jared Diamond – Collapse: How Societies Choose to Fail or Succeed

Our society has always glorified rugged individualism. We celebrate individual accomplishments and make heroes of those who have gone it alone and triumphed either in business, politics, sports, or the arts. Overcoming tremendous obstacles and going it alone in the face of adversity has been the narrative Americans admire and seek to emulate. Even the reality TV shows about preppers focus on individuals who plan on going it alone when civilization enters collapse mode. These rugged loners take pride in individualism, build bunkers, amass small arsenals and stockpile food and supplies. They will likely survive the initial onslaught of collapse and first wave of violence. But how long can an individual expect to survive alone in a Walking Dead environment? The traits which were appropriate and rewarded in modern society will be inappropriate and fatal in a post-modern society. A lesson from the show is clearly that a community of like-minded individuals working together has a better chance at long-term survival than a loner. Just make sure you join the right community.

With hordes of flesh eating automatons roaming the countryside it was essential for the living to form communities in order to fend off the zombies, protect each other, provide shelter, and forage for food. An individual alone had no chance at survival as falling asleep would ultimately prove fatal if a zombie stumbled upon your camp. The group led by Sheriff Rick Grimes eventually creates a community within the gates of an abandoned prison. The irony of seeing mindless throngs of soulless killers attempting to breakdown the fences to get “into” the prison is not lost on the audience. At first, the occupants of the prison would leave on foraging/pillaging missions to nearby cities and towns attempting to find food, medical supplies, gasoline and any other essential necessities of life. Eventually Hershel, the wise old man of the community, convinced Rick that cultivating the soil, sowing seeds and growing their own food was the only chance for their community to thrive over the long haul. Working with your hands is refreshing to the soul. Jesus’ Parable of the Sower immediately comes to mind.

Hearken; Behold, there went out a sower to sow: And it came to pass, as he sowed, some fell by the way side, and the birds of the air came and devoured it up. And some fell on stony ground, where it had not much earth; and immediately it sprang up, because it had no depth of earth: But when the sun was up, it was scorched; and because it had no root, it withered away. And some fell among thorns, the thorns grew up, and choked it, and it yielded no fruit. And other fell on good ground, did yield fruit that sprang up and increased; and brought forth, some thirty, and some sixty, some an hundred. He said unto them, He that has ears to hear, let him hear. Mark 4:3-9

Some communities are evil at their core and will commit malevolent atrocities. Some communities will appear ethical, but when hardship strikes they will fall back to their wicked ways. Communities of those addicted to riches and wealth will ignore the pleas of the downtrodden and wail and gnash their teeth when their worldly wealth evaporates.  A fruitful community that chooses decent honorable leaders, adopts a moral code, treats all members with respect, encourages hard work and accountability, and plans for the future, will reap the benefits of sustainability and stability. Cultivating a good community is difficult, requiring sacrifice, compromise, hard work, difficult choices, and depends upon the goodwill of all members. Rick tried to become a farmer, but Carol saw the future clearly telling him, “you can be a farmer, you can’t just be a farmer”. A peaceful happy ending was not to be.

The community of Woodbury, led by a despicably evil man referred to as the governor, gave outward appearances of stability and health. But it was ruled through fear, intimidation, vindictiveness and evil. Leaders like the governor arise during desperate times when the weak seek someone who promises to save them and keep them safe. Leaders like the governor are far more savage, ruthless and dangerous than the flesh eating zombie hordes because they kill with malicious intent, fully knowledgeable of the consequences of their actions. Eventually good communities led by good people must stand up and fight bad communities led by evil men, no matter the consequences. Under dire circumstances and an uncertain future we will need to decide what kind of community we will be. What kind of people we will be. Will we fight for a better future for our children? Can we retain our humanity or will we become no better than the walking dead?   

Brutal: Hershel awaits his fate at the hands of The Governor on last night's The Walking Dead

“What fascinates me is not so much humanity’s engulfment in darkness, but what kind of culture we will construct from the rubble of this one.” Carolyn Baker – Collapsing Consciously: Transformative Truths for Turbulent Times

Who Are the Real Walking Dead?

The central question permeating the Walking Dead is whether the living can maintain their humanity amidst so much horror, brutality, death, and desolation. Can the living continue to show compassion, kindness, mercy and love in a world torn apart by disarray, violence, viciousness and despair?  Throughout the series those who haven’t “turned” still have the capacity to empathize, comfort one another, offer succor, and show mercy and kindness. But after enduring unending horrors, cruelty, death and sorrow, it appears some of the characters are “turning” into the very monsters pursuing them.

Every human being has their breaking point. The main characters must commit increasingly heinous acts in order to survive. The walkers have no choice. Their humanity was stripped from them by the virus. The living have a choice. The mental anguish pushes some (Lizzy) over the edge into insanity. Others (Michonne and Carl) are torn by guilt that they have become monsters. Carol justifies her ruthlessness as the only choice for survival – just like the walkers. The seismic shift occurs when Rick, seeing his son being sexually assaulted, goes full zombie and bites the jugular of his captor and relentlessly stabs his son’s attacker. Daryl kills one of the bad guys by crushing his skull with his boot. Many of the characters have made a choice to shed their humanity in order to protect their family and friends. As the series completes its fourth season we are left with a question. Are the zombies really the “walking dead” or are the living really the “walking dead”?       

Life is complicated and those seeking simplicity and consistency will be terribly disappointed. The future is not going to be bright for our empire of debt and delusions. Times that will try men’s souls are on the horizon. The choices we make as individuals and communities will matter. Every human being has the capacity for good or evil. We will be alone in deciding whether we gravitate toward the dark side of our character or whether we make a stand for all that is noble and decent. Retaining our humanity during the trials and tribulations that await us will be crucial to creating a community that is sustainable and a future worth living and fighting for. It is clear that Terminus is not a true sanctuary for all. It permeates evil. As all of the “good” people are herded into a single boxcar I couldn’t help but see the parallels of the Nazis herding the Jews into boxcars for their final destination. Passive submission to an evil authority never ends well.

As the door is slammed shut and the protagonists are reunited, Rick declares “they’re gonna feel pretty stupid when they find out.” Abraham then asks “find out what?” Rick’s “they’re screwing with the wrong people” response confirms his transformation from an ambivalent reluctant leader into a powerful figure who will do anything necessary to protect his family, friends and community. This Fourth Turning has yet to reach its bloody, violent, chaotic zenith. The popularity of shows like the Walking Dead is a sign of the darkening mood change in this country. With our fragile fraudulent finance driven eco-system teetering on the edge, the threat of collapse is ever present. Within one week of a financial system collapse we would enter a Walking Dead like scenario. Each American who hasn’t already been infected with the zombie virus needs to prepare now and decide what kind of person they will become as the collapse engulfs our society. We all exit this world as we entered it – alone. But we have the wherewithal to positively impact the rebuilding of our culture from the rubble of this one. Are you ready to meet the deadly trials ahead? The choices we make over the next decade will determine if this is the end of the line for our civilization or a new beginning..       

“We live together, we act on, and react to, one another; but always and in all circumstances we are by ourselves. The martyrs go hand in hand into the arena; they are crucified alone. By its very nature every embodied spirit is doomed to suffer and enjoy in solitude. Sensations, feelings, insights, fancies—all these are private and, except through symbols and at second hand, incommunicable. We can pool information about experiences, but never the experiences themselves. From family to nation, every human group is a society of island universes.” Aldous Huxley – Doors of Perception