There’s been no shortage of blame passed around for the so-called “fake news” epidemic that has been front and center since the U.S. election.
Social media has been singled out as one key factor leading to the spread of misleading or false news. However, low barriers to entry for creating content, hyperpartisanism, confirmation bias, and the echo-chamber effect have also been identified as causes or symptoms in the proliferation of such stories.
It’s certainly a complex problem to unravel, and many proposed solutions are just as alarming as the symptoms they try to treat. The decentralization and fragmentation of information is the core of what makes the internet great, and this democratization helps to decouple power away from the established institutions that may or may not have our interests at heart.
How do we regulate news for its authority and legitimacy without stifling alternate viewpoints, differing narratives, and independent sources of information?
Root Causes
In today’s landscape, people are turning away from traditional media and gravitating towards digital content. In this new digital media paradigm, who is considered a trustworthy and convenient source of information?
As long as they could remain reputable, the mainstream outlets that garnered eyeballs throughout broadcasting history should have been the obvious benefactors of this transition. Groups like CNN and Fox News, or The New York Times and The Washington Post, could have remained unquestioned authorities on the issues.
However, it seems like this opportunity has been recently squandered to some extent. These outlets have been slow to adopt their business strategies to the digital landscape, and they remain in damage control mode as advertising revenues drop and profitability wanes. Publishers have been under immense pressure to generate views, and have taken shortcuts in content creation to do this. Hyperpartisan viewpoints that confirm existing biases (aka, the Huffington Post or Breitbart models) and sensational clickbait headlines have been one easy way to build traffic. Some publishers also have an itchy trigger finger, and it seems that getting a story out first has become more important than verifying its validity.
These above factors have, ironically, led to mass media as being a direct part of the “fake news” problem. The retracted stories on Russian propaganda by the Washington Post have been a lightning rod for scrutiny, and entire posts are dedicated to keeping misleading stories from established media at bay. Having a track record with zero blemishes is obviously a difficult target to hit, but the reality is that we are seeing misleading news from everywhere now: “fake news” outlets, mainstream outlets, and the White House itself.
Falling Trust in Media and Institutions
Even before “fake news” hit the mainstream, a poll by Gallup showed that Americans’ trust in mass media was hitting an all-time low. In September 2016, only 32% of people said they have a great deal or fair amount of trust in the media, which is a decline of -8% from the previous year.
A report from Edelman from January 2017 is even more damning. Trust of the media declined -5% from 2016, which is faster than trust is declining in government (-1%), business (-1%), and NGOs (-2%).
As we mentioned earlier, the rise of fake news is complex and very difficult to untangle. However, the fact is that established news outlets aren’t doing themselves any favors. If people feel like they can’t trust the Washington Post or other such sources, then it should be no surprise that they are turning to the power of “word of mouth” from their peers more often – no matter how fallible this might be.
There is a significant difference between the Useful Idiots (51%) and Republicans (14%) but if we conclude that the Morans are 3.64 (ie 364%) more gullible/stupid, we’d probably be way to low.
It’s the fake fake news problem.
Media organizations have one product, and it’s not news, or DD anchor babes. It is their ability to influence their audience. This is what they sell to advertisers: their ability to influence you.
With the hard sell by the media of the Hillary Clinton presidential bid, and the failure of the same, the media companies have realized that the fact people know they are worthless propagandists is bad for their bottom line.
Their preferred solution, of course, is to legislate compliance with the mainstream narrative, under penalty of law – and to brainwash the youth.
Presumably this revolutionary idea is something some of their ancestors brought to America from the Soviet Union – when their ethnic group (and no other) was allowed to freely emigrate, with whatever wealth they had managed to steal beforehand from the Russian people.
To me the whole “fake news” phenomenon is the multitude of people-like me-who now with access to the vast sources of information available on the net for the 1st time ever has come to the conclusion that about 95% of what we were taught by “experts” was and is pure self serving bullshit from TPTB. It’s not that we need to weed out “fake news”. That’s the norm. It’s that we need to seek out the rare truth.