Goodbye ISIS, Hello Losers

Guest Post by Scott Adams

President Trump just gave ISIS its new name: Losers. (Short for Evil Losers).

If you think that’s no big deal, you’re wrong. It’s a big deal. This is – literally – weapons-grade persuasion from the most powerful Master Persuader of our time.

As I have taught you in this blog, President Trump’s clever nicknames for people are not random. They are deeply engineered for visual impact and future confirmation bias.

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In this case, the visuals will be provided by future terror attacks. That reinforces the “evil” part, obviously. But more importantly, the Losers will be doing nothing but losing on the battlefield from now until “annihilation.” They are surrounded, and the clock is ticking. Oh, and the press isn’t allowed to watch the final battles. In other words, we won’t need to build new holding cells on Guantanamo Bay this time. No press means no prisoners, if you know what I mean. (American soldiers won’t be shooting the prisoners. We have allies for that sort of thing.)

As you know, “annihilation” of the Losers in Loserdom won’t stop the loser’s ideas from spreading. You still have to kill the ideas. And that takes persuasion, not bullets. President Trump just mapped out the persuasion solution: Evil Losers.

Quickly, name one other way you could label/insult the Losers that would be as powerful as the word Loser. You can’t do it with any other name or insult that is also repeatable in polite company.

What kinds of people join the Losers? Mostly young males. And you know what brand young males do not want on them? Right: Losers.

If you call them monsters, they like it. If you call them ISIS or ISIL they put it on a flag and wave it around. If you call them non-Muslim, it just rolls off their backs because they have Korans and stuff. Almost any other “brand” you can imagine is either inert or beneficial to Loser recruitment.

Loser is different. No one joins the Loser movement. Try at home, with your family or friends, to concoct a more effective brand poisoning than Loser. You probably can’t. Remember, your brand has to fit with future confirmation evidence. The Losers on the battlefield will continue to be losing, so the brand is engineered to get stickier over time. Your alternative idea for a brand solution has to have that quality of future confirmation too. Good luck finding a better persuasion brand.

This is not accidental. President Trump does (laugh if you will) have the best words, at least for this sort of thing. He’s proven it over and over. Just ask Jeb, Ted, and HIllary.

As a mental experiment, imagine the CEOs of the major browser companies, including Google, Apple, Microsoft, and the open source products getting together to stop the spread of Loser propaganda. They could collectively decide to program their browsers to auto-convert ISIS or Al-Quaeda or other cool terror names to Evil Losers. If all the browser products agree, that’s all your teenager in Europe will see as he tries to self-radicalize. That would, in time, end recruitment for Losers.

An hour ago you believed there was no way to stop the spread of the ideas behind terrorism. I just told you how to do it by the end of the week. While I don’t expect the browser companies to take my suggestion, I do expect some of you will realize for the first time how winnable the war of ideas is.

So long as your Commander in Chief is also a Master Persuader.

Otherwise you’re out of luck.

America, as it turns out, has lots of luck left in it.

You haven’t seen anything yet. We’re just getting started.

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CCRider
CCRider

I guess ‘evildoers’ was already taken. I think this is a bunch of horse shit. Remember trump forever spouting the moniker, ‘radical Islamic terrorists’ and berating obummer and killery for not saying it? When was the last time you heard him say that? The truth to me is he was told not to say it by the puppeteers. So now it’s losers; a term that will appeal to the dumber ones among us. Is this really something praiseworthy?

kokoda - the most deplorable
kokoda - the most deplorable

CC….I disagree with your thinking that ‘loser’ is a low-level impact, but you make a very significant point about Trump having (almost?) stopped using ‘radical Islamic terrorists’. Maybe you are right about his handlers – obvious that ‘Islam’ is a key word that has been dropped.

Evil Losers vs Evil Islamic Losers = big difference

CCRider
CCRider

Fair enough. But let’s consider what would be the names appropriate for you and me if, God forbid, our loved ones were droned to smithereens and we took revenge. Call them any name you wish just understand that the name calling obscures the central point which is that these peoples are bombed KNOWING it will lead to retribution which will further the cause of TPTB.

parsonanonemouse
parsonanonemouse

The author forgets every nerd comedy loser worship movie ever made. Napolean dynamite as an example. Everything is rebrandable. Except jared the five dollar foot long pedophile.

Ed
Ed

Dismissive nicknames don’t have the effect that Scott assigns to them. Maybe he’s joking. He is, after all, the author of a comic strip.

kokoda - the most deplorable
kokoda - the most deplorable

wrong you be

hardscrabble farmer

Top 3 google hits for “losers”.

I’d call that a home run.

Ed
Ed

Never mind how well known “losers” happens to be, I’m saying that the effect isn’t what Scott says it is. If you’re in a debate and you call your opponent a loser, does that mean you win the debate?

You like Scott. I think he’s a non-thinking asshat. All you have to do is call me a loser and your opinion prevails, right?

hardscrabble farmer

He’s not in a debate. He’s not even talking to them.

Until now the go-to term for suicide bombers when mentioned by the MSM/Political Elites has always been “cowards” but that never fit. Anyone who spends two seconds thinking about what it takes to blow yourself up or go into an environment when it’s hundreds to one understands that they may be many things, but cowardly isn’t one of them. It was never an apt description, so now we have one that actually fits- you think that they’re sending their top line commanders? HAHA!!!! Have you ever seen one of the ones they catch? Loser is an upgrade, these guys are the bottom of the barrel, but they are still willing to kill for their cause, whatever that may be so it makes them dangerous. The MSM/Political Elites tell us that the best way to defeat them is to ignore them? How do they think these guys became so alienated and radicalized in the first place? That’s perhaps the worst advice anyone has ever given, it only exacerbates the problem and creates more willing victims.

Dutchman
Dutchman

I think it’s great. Trump really wanted to say: They’re fucking losers.

RiNS

Damn right it is a home run. The View doesn’t like it so it must be effective.

Anonymous
Anonymous

Look at how much better Obama was after Orlando than Trump is after Manchester:

https://www.youtube-nocookie.com/embed/fZByaHrVWro?version=3

RiNS

The bombers wants us to stand united and serve platitudes. That is the point in doing it in first place. Ignoble acts don’t deserve the noble words that these bombers yearn. Have to agree. Obama sure is great reading from a script or a teleprompter. Still thoughts and prayers ain’t gonna stop those determined and set blow themselves and a whole lot of others.

He did right thing. An insult deserves one in return. However if you listen to whole speech Trump did spray around some feelies to make folks feel better.

Mesomorph
Mesomorph

If you want people to watch a you tube link, I suggest you stop posting under Anonymous. Be consistent with your name and get a reputation as someone who has something valid or interesting to say. Then people might click on your link.

Not Sure

As with everything in this administration; wait and see. Its becoming the “Trump experiment”; something never done before that is cutting right to the point of draining the swamp and at the same time, swerving into policy contradictions that makes ones head spin. The “losers” meme may have some traction in the lowering of the western recruitment drive, but where there is lots of anger and hatred in the east; not so much. But I will end by saying the current mind set against Islamic Terrorism is much more preferred to the previous “well that sucked that so many have died, but lets remember to be tolerant” administration.
Losers coupled with annihilation seems to be a pretty good combination.

Trapped in Portlandia
Trapped in Portlandia

Calling these nuts losers is a brilliant idea. Hell, it prevented the Cubs from winning a World Series for well over 100 years.

Montefrio

“I’m rubber, you’re glue, everything you say sticks right back to you!”

“Sticks and stones will break my bones but names will never hurt me!”

“Nyah, nyah, nyah, nyah nyah”

Yes, that’ll get the job done. Sheesh!

hardscrabble farmer

You know why someone created those ditties, right?

It wasn’t because they didn’t care what people said, it’s because they cared very much.

I think the term is ‘whistling past the graveyard’.

Montefrio
Miles Long
Miles Long

It must be cover Thursday. Tom Waits wrote this in 1978.
https://www.youtube.com/watch?v=1Uo1G2Lb2EQ

Iconoclast421
Iconoclast421

In order to call them losers they net to…. actually be losing? Because right now they are winning. They are bringing in more jihadis every day. Getting the infidel taxpayers to support them, to pay for the very own nails that will one day puncture their own veins!

xrugger

This guy is just straight up, off-the-rails stupid…or he’s deliberately yanking everyone’s chain. I’m not sure which at this point. If he’s being serious, then he must be a real (dare I say it) loser.

See how easy it is to be a “master persuader.” Oh wow! I’ve persuaded myself that I’m a f@#%ing genius. Excuse me while I go play some 3D chess, or 4D checkers, or 5D majong, or whatever it is I’ve persuaded myself that I’m really could at while appearing to be not good at…it? Wait?? What? Where was I? Oh…right!

Are you not all so glad that I’m here to master persuade you that I’m not just the narcissistic blowhard that I always knew myself to be. Wait…now I’ve gone and confused myself. That’s ok…you’re all losers anyway. There…I win!!

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