The Echo Chamber

Guest Post by The Zman

For generations now, the mass media has referred to itself as the echo chamber or the media echo chamber, at least with regards to politics. A favorite politician or pundit says something pithy or useful and the media repeats it verbatim until everyone is sick of hearing it. After the 2010 midterms, Barak Obama used the word “shellacked” as in his team was “shellacked”, and the media repeated it every hour for days as if it was wisdom sent down from the heavens.

This was an incite the Clinton crime syndicate figured out how to use to their advantage back in the 1990’s. They would come up with some slogan they wanted to get the media repeating. They would then have their mouth pieces repeat the line over and over in their media appearances. The media would get the hint and then start repeating the slogan over and over. What they essentially did is weaponize the natural conformity of the mass media and use it as a propaganda organ.

The best example of this is the Russian conspiracy stuff from 2016. For weeks DNC e-mails had been leaked on various forums. The media had been instructed to ignore them, but people were reading them anyway. Eventually, Team Clinton came up with the idea of blaming it on Russian hackers. They sent out someone to brief the press on the campaign plane. It was like she had a strange form of Tourette’s. She just kept saying “Russian hacking” like a lunatic.

The fact that it works says a lot of about this age. There are people in the media and in charge of the media operations that understand this ploy. You would think someone would call shenanigans on this once in a while, but it never happens. That’s because the handful of people who control these big media operations think it benefits their long-term project. The people working as reporters are just carny-folk now, willing to say and do anything to keep their acting gig.

Another way the media echo chamber is used to attack the well-being of the public is through the use of manufactured evidence and phony experts. The “gun show loophole” is a perfect example. There is no such thing as a gun show loophole in our gun laws, but the media repeats the lie, anyway. The reason is the Left supplies so-called experts to repeat the lie and wave around fake data in support of it. As a result, we have a label for something that does not actually exist.

The fictional threat of this moment is white supremacy, which no one bothers to define, but the media is sure exists. The echo chamber is regularly fed nonsense stuff like this from so-called think tanks. In the first sentence we see several obvious lies, but they will be echoed by the media. The expectation is that the Biden campaign will program their candidate to repeat some of this stuff, so the media will then repeat it for a few weeks after, to drive home the message.

This is not an accident. This particular scheme is a highly coordinated effort orchestrated by the usual suspects. Not only do we have Daniel Byman at Brookings, but there is his old friend Joshua Geltzer from the Obama administration, now working for a “New America.” Mentioned by Brookings as an expert in support of their claim is Heidi Beirich of the SPLC. She claims to be an expert in extremism, but presumably not extreme fitness, some other kinds of extremism.

Putting aside the obvious fact that none of the people behind the white supremacy propaganda campaign were altar boys, they also all have that weird obsession with Russia that keeps turning up. In this case, they are making the claim that the imaginary white supremacists are in league with the invisible army of Russian agents called the Russian Imperialist Movement. The absurdity of calling them white supremacist is apparently lost on these people.

Stand back and look at this as a whole and we have paranoia over white supremacy, which is entirely fictional. Then you have all the Russian conspiracy stuff, which is mostly fictional. Russia, like every country on earth, has an active interest in the empire, so they try to lobby for their interests. They are not bribing American politicians or planting listening devices outside the White House, but they have their espionage services like every country.

While the media echo chamber is useful in promoting the narrow interests of groups like the Clinton crime syndicate, it is highly susceptible to subversion by people with agendas at odds with the usual suspects. That’s the real reason behind these spasmodic efforts to censure right-wing voices. It is not hard for clever right-wing groups to use social media to meme their ideas into the echo chamber and have them rocket around the internet.

That is the weakness of the media echo chamber. It works when it appears to be organic and natural. If it looks contrived, it actually works against the people trying to influence the public. Leaving it open makes it more effective for the people in charge, but it also makes it useful for their opponents. Closing it off makes the tool useless to the owner, as well as the opponents. There is no middle ground that works for the usual suspects, but not for their enemies.

What this means is the efforts to censure the public square will become less overt in the coming years. Banning people and manipulating search results is too ham-fisted to work in the modern age. Instead, contrived terror campaigns like the “white supremacy” stuff or the Russia paranoia will become the norm. The echo chamber will be flooded with this stuff, in an effort to drown out dissent. The echo chamber is about to be a bell rung by the same people all day every day.

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