Guest Post by Jonathan Turley
We have been discussing the right of shareholders to push back on the social and political campaigns of corporations that reduce share value or damage brands. The concern over the “Go Woke, Go Broke” trend is greatest with companies like Disney, which has been particularly open about its corporate advocacy. That has proven most controversial not just in its announced opposition to the Florida education bill but also children’s movies that contained controversial sexual elements. Now, Deadline has released an analysis showing that Disney lost a staggering quarter of a billion dollars on two of these woke movies: Lightyear and Strange World.
According to Deadline, Lightyear lost $106 million and Strange World lost a whopping $152 million.
“Strange World” is about an explorer family named the Clades. The movie, however, caused a great deal of buzz due to young Ethan talking to his grandfather about his same-sex crush on another boy.
Then there is the actual “Buzz.” In Buzz Lightyear, Disney featured a same-sex kiss. Pixar initially removed the scene. However, after the controversy over the Florida education bill, it was put back into the movie as a reported statement of solidarity.
For many parents, the sexuality elements were a statement that they did not want to address with their young children. The movies bombed at the box office to the tune of a quarter of a billion dollar loss.
Disney has even entered the fray over racial reparations with a controversial children’s episode.
Obviously Disney has company these days in being the subject of a public backlash.
In the case of Bud Light, there has been a backlash and boycott over its sponsorship deal with controversial transgender influencer Dylan Mulvaney.
While Anheuser-Busch InBev CEO Brendan Whitworth issued a non-apology apology, customers are reportedly shunning not just Bud Light but other Anheuser-Busch products.
For its part, Nike is unapologetic and pushed back on critics over its campaign featuring Mulvaney. It told consumers that they needed to be “kind” and “inclusive” while declaring “hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted” from its sites.
These companies could trigger shareholder revolts if the moves continue to spark boycotts or diminish sales.
Environmental, Social, and Governance (ESG) policies have already led to limited litigation, including shareholder demands for greater transparency or ESG commitment from companies. Some shareholders have also argued that the political views of corporate officers are being pursued over the profits of the company.
Such lawsuits on both sides can be difficult. Shareholders may allege a breach of the “duty of loyalty,” but must show that the officials acted in a self-interested manner or in bad faith. Alternatively, they could argue a breach of the “duty of care,” which requires a showing that the officials acted in a grossly negligent manner.
Disney executives were clearly willing to risk taking a loss over these political and artistic decisions. These moves may be personally gratifying and even professionally advantageous for individual executives, though it did not work out well for former Disney CEO Bob Chapek. The question is whether shareholders will continue to subsidize such campaigns regardless of their impact on the brand or the bottomline.
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Do they really lose money , or is it all a tax write off ?
Kinda like Hollywierd makes a big budget film, then there are many spinoff movies using the already paid for set , props , costumes.
When you have spent the money and at least that much isn’t returned by the ticket sales, it is a LOSS, no matter whether you can write it off against your gains or not. And at some point, you need to make profits, or your stock craters too. There are people counting on the success of the company. Personally I say screw them and hope they go out of business.
Of course, their backstop is a taxpayer bailout ala 2008.
“It told consumers that they needed to be “kind” and “inclusive” while declaring “hate speech, bullying, or other behaviors that are not in the spirit of a diverse and inclusive community will be deleted” from its sites.” Seems like they’re promoting a double standard. That’s what all perverted evil commies do.
Too late! I drink IPA’s!!!
I drink IPA’s too. But check the list of all the breweries that InBev owns. A former independent brewer, Goose Island from Chicago , brews an IPA I “used to” drink, but not anymore.
Thinking about it, we used to have a few major brands of beer and a few TV channels to choose from. Now we have more than we can count of both. I don’t have to drink a Bud brew of any kind ever again, and the MSM has been in my read view mirror for a very long time.
Ha, looks like a trans horse to me. I heard that’s why they cut much of its tail off.
gelding.
WooHoo, clapping and whistling! GOOD, run them out of business like AB.
WHAT is that I see?? Is that light at the end of the tunnel vision? Well, yes it is!!!!
This article doesn’t name the Jew, Jesus Christ, or the spiritual warfare this is part of.
PIKERS!
Budweiser lost 6 Billion in six days!
You can do better! Shoot for insolvency by Christmas!
That was the market cap that went down by that much … not the same as tanking their sales or profits … yet …
Wait until they are forced to announce sales data.
Disney is disgusting. How repulsive that a kid’s company is pushing degeneracy? Don’t take your kids to Disney theme parks or movies, take them camping.
Mr. Walt is spinning in his grave.
Mr. Walt was a bloodline to the nth degree. His degree was far higher than masonry, a master wizard Illuminati.
Maybe, but he didn’t do what his company is doing now.
And every gang has its dissenters . . . they were born into it, but never consented.
I would advise you to seriously research Disney, you would be shocked at the things Disney produced underground. Masonry is satanic and jooish at it’s core, if they convince you they are wholesome, it is by magick.
Supposedly Walt Disney didn’t make the big money with Mickey Mouse, he did when he made the pornography for the other Bloodline families. Anytime he had meetings with his bosses, they liked to laugh how John Q Public thought that Disney Inc. was such a wholesome, family oriented company.
It’s the conservatives fault.
The memo has gone out, and the pivot has arrived.
Ten days ago, you may remember, the suddenly high-profile Nebraska Senator Machaela Cavanaugh went on NPR to play make-believe, expressing consternation over this weird new focus on transgender issues over on the political right: “I don’t know why, as a nation, as policymakers, there is this newfound focus on trans children… And all of the sudden, there is a decision by policymakers that we need to do something about them. It doesn’t make any sense to me.” It’s the why are you guys so obsessed with this DARVO maneuver, spun with bald-faced shamelessness by people who’ve been talking for years about the thing that they suddenly want you to know it’s creepy to talk about.
Now the New York Times explains the same thing in a similar way, writing that transgender issues have suddenly become a big deal in America because scheming right-wingers decided to cook it up as a fake wedge issue:
(DARVO refers to a reaction perpetrators of wrong doing, particularly sexual offenders, may display in response to being held accountable for their behavior. DARVO stands for “Deny, Attack, and Reverse Victim and Offender.” )
https://chrisbray.substack.com/p/were-gonna-need-a-bigger-gaslight
Here’s Steve Sailer’s readers commenting on that NYT crap:
https://www.unz.com/isteve/nyt-why-did-conservatives-start-the-war-on-the-american-tradition-of-poisoning-mutilating-and-sterilizing-children/
Something to keep in mind is that this is all BS. Like everything else TPTB/communists do, they make it seem like there is some super majority of the population that either is or supports all of these mentally ill people. The (old) widely accepted % of homosexual population was about 3-4%. Even now, it’s 15-20%. And that is suspect, as it includes mostly dysphoric adolescents.
Looking back at the county election maps from 2016 election, it was, what, 85-90% red? While that is different than population, it reflects the actually small areas of these dis-united states that this shit flies.
They may control the levers of power, but, like the “Do not fuck with us” scene from “Fight Club”, we control everything else.
The best thing we can do is act like it.
Better do it soon.
The robots to replace us are getting very close to ready. Already the number of people required to run mega factories is tiny compared to output. The number of meatsacks to run the robots that replace them will be a small fraction of those.
TPTB won’t need the masses soon. They are just working out how to get rid of us right now.
Fuck Disraeli .. oh I mean Disney.
What is it that “dick sucking dylan” have over the heads of these woke CEOs? access to Epsteins list?
Probably next to no CEOs are truly “woke” – they’re just spineless whores whose only deity is money.
If you support ANY Disney product-theme park-service then YOU are part of America’s decline and destruction.
Simple. As. That.
No doubt.
Agree.
Does this blanket include vintage Donald, Chip n Dale?
Because I still find these old cartoons adorable:
That wasn’t the core of his business. That’s called “positive public relations.”
HAHAHAHAHAHA
Communism, meet Capitalism. Now you two play nicely…
HAHAHAHAHAHAHA (DoubleplusLOL).
++ good comment, Walt.
The satanists in control of Disney don’t care how much it costs to push their evil agenda. They more than make up for it in Disney Parks revenues.