I learned a long time ago that people don’t buy big ticket items based on price, they buy based on monthly payments.
That’s why we’ve seen the proliferation of long term loans for high priced short term items and lease arrangements that make things look more affordable than they actually are.
Ask any salesman that makes direct sales to general public consumers what the first question he is usually asked after quoting a price is? It’s usually a slightly blank stare and the question “How much a month is that?”.
If you want to make money in any kind of direct sales, you spend as much time figuring out how to get the customer the lowest monthly payment, so you can get the highest price, as you do in selling the product.
cz
January 26, 2017 7:41 am
Very nice fonts in those charts. Makes them much easier to look at…
But what a time to buy used. The prices are crazy. http://www.zerohedge.com/news/2017-01-23/soaring-lease-returns-set-wreak-havoc-auto-industry
I learned a long time ago that people don’t buy big ticket items based on price, they buy based on monthly payments.
That’s why we’ve seen the proliferation of long term loans for high priced short term items and lease arrangements that make things look more affordable than they actually are.
Ask any salesman that makes direct sales to general public consumers what the first question he is usually asked after quoting a price is? It’s usually a slightly blank stare and the question “How much a month is that?”.
If you want to make money in any kind of direct sales, you spend as much time figuring out how to get the customer the lowest monthly payment, so you can get the highest price, as you do in selling the product.
Very nice fonts in those charts. Makes them much easier to look at…