Guest Post by Eric Peters
You’ve probably seen people driving around in cars covered over – “wrapped” – with advertisements for some service or product and wondered how much the owner got paid to allow his car to be transformed into a mobile billboard.
But he is at least getting paid.
The non-wrapped cars are working, too – but their owners aren’t being compensated with even a coupon for the data being mined from them as they drive. Data about their preferences and habits, which is sold for money to interested parties – who in turn use the information to tailor and personalize the sales pitches they make to the same person who isn’t being cut in on the action.
Who is the action.
You.
Some of this is opt-in and even laudable, or at isn’t objectionable – because you still have the choice to say nope – or because you do get something besides a sales pitch.
Continue reading “Where’s Our Cut?”
