Guest Post by Eric Peters
Ford’s new ad for the Ranger Raptor is also an ad for something else most people aren’t interested in buying. This latter being interesting in itself. Politics now appears to matter at least as much as the product – even if the politics hurt sales of the product.
There was a time when that was anathema to those hoping to sell products. The idea being to make rather than lose sales.
That has changed – and that’s very interesting.
Corporations were once the ne plus ultra of conservatism – and not in the political sense. People went there to work and the work was about selling things, as many as possible for as much as possible.
Continue reading “The Rump Ranger”
