Guest Post by Eric Peters
Electric cars are a great deal . . . when you get someone else to pay for them. This appears to be the only way to convince anyone to buy one.
BMW recently offered a $54-per-month lease deal on the i3, its $44,450 (to start) electric car. BMW is literally paying people to take one off their hands – and for those who do, it’s one hell of a bargain.
BMW is not the only company selling electric cars this way. They are all being sold this way.
Every single one of them is a money-loser . . . for those making them.
The problem, of course, is that you can’t stay in business for very long paying people to “buy” your stuff. Cue the infamously frank comment by Fiat’s head, Sergio Marchionne – who publicly urged people not to “buy” the electric version of the Fiat 500, which he admitted cost his company $14,000 per sale.
Continue reading “How to “Sell” an Electric Car . . .”
