ANOTHER ICONIC AMERICAN BRAND BITES THE DUST

The American Empire ain’t far behind. Everything has their day in the sun, but eventually flames out due to circumstances beyond their control or due to poor strategic decisions.

Via Marketwatch

Tupperware’s stock craters after food-storage company warns it may go bust

Tupperware Brands Corp.’s stock slid 45% Monday to the lowest level in three years, after the maker of food-storage goods issued a going-concern warning late Friday, saying it has hired financial advisers to help navigate its near-term challenges.

The news is just the latest blow to the company TUP, -47.11%, whose products were once a fixture in American homes, made popular in the 1950s by stay-at-home moms who would gather at special parties to introduce the product line to friends and family.

The company’s website opens on an image from the Amazon Prime show “The Marvelous Mrs. Maisel,” with the title character hosting her own party and showing friends a pastel-colored vintage line.

That direct-selling model is no longer fashionable in the U.S., although it has traction in markets like Indonesia, where women have limited earnings opportunities but often gather to eat and drink.

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