The Bud Light Revolt

Guest Post by Mike Whitney

Budweiser is not just the company that made our beer. It’s the company that pretended to share our values. Now we can see that it was all bullshit.

Why are people so angry about the Bud Light ad?

Is it because they are narrow-minded bigots who hate transgender people?

No, that’s not it at all. In fact, most guys don’t spend much time thinking about transgenders at all. It’s just not in their wheelhouse. (See here: “We don’t give a fu**”)

The reason people are angry is because they feel betrayed by the company that makes their beer. That’s what’s really going on. They feel like the company is laughing at them and treating them with contempt. And people don’t like being laughed at. It makes them mad. That’s why Kid Rock blasted 3 cases of Bud Light with his AR-15 in a video that was widely circulated on the internet. He wasn’t pissed at the transgender. He was pissed at Budweiser.

Corporations like Anheuser-Busch spend alot of money trying to figure out ‘who buys their beer.’ And—the fact is—they already know who their customers are; they’re the patriotic, blue-collar guys who work 40 hours a week, like sports, hunt, and go to church on Sunday. This is the demographic that buys Bud Light, which is why the company typically gears its commercials to this group.

So, why would they partner with a transgender TikToker that blue-collar guys not only don’t identify with, but who makes them less inclined to buy their beer? Why would they do that?

Part of the answer is that they just don’t have any respect for the people who buy their product. This is fairly common among corporate elites. Once you strip away the phony public relations mask—you see that these big-shot executives are no different than elites everywhere who think the rest of us are “deplorables” or “moochers” (as Mitt Romney said) That’s the truth. That’s how they actually feel. (Must watch : Matt Walsh explains the Bud Light boycott.)

In this case, they decided to use a transgender celebrity who, they knew, would create a furor. They knew that featuring Dylan Mulvaney would offend their customers, hurt sales and tank their stock, but they plunged ahead anyway because they think they’re smarter than us and because they want to promote their “woke” agenda. Now they want us to believe that it was ‘all a big mistake.’

But you can tell it wasn’t a mistake because—two weeks after Mulvaney appeared on social media—Budweiser launched a follow-up ad campaign that drummed-up all kinds of patriotic imagery that was clearly aimed at their former customers. In other words, they got scared sh**less and shifted into “damage control-mode”. The new commercial is as emotionally manipulative as anything you’ve ever seen, and it’s all aimed at the millions of guys they just slapped in the face so they could push their woke agenda down their throats. All of this just helps to prove our point, which is that Budweiser KNOWS who drinks their beer and what things they value. They knew what they were doing when they used Mulvaney, but they decided to use him anyway because their overriding objective was more important to them than back-stabbing their most loyal customers.

Critics on the left are saying that the ferocious reaction to the Mulvaney ads proves that conservatives are transphobic bigots. But that’s not true at all. If Budweiser was serious about promoting empathy and understanding for trangenders, they would have had Mulvaney deliver a statement saying that “sharing a beer with friends can help to build trust and strengthen tolerance for people who are different than ourselves.“That would have been the “socially responsible” thing to do. And, aren’t these people always lecturing us about being socially responsible?

But they didn’t do that because they didn’t want to build trust and understanding. Instead, they filmed Mulvaney larking around in a bathtub like a goofy teenage girl guzzling Bud Light while blowing bubbles at the cameraman. The purpose of this exercise was not to build empathy among their viewers but to ridicule the people who buy their beer by forcing them to watch some fool mugging in a bathtub. That was the clear objective; to offend loyal Bud Light customers to the extent that they will never again buy their stinking beer. Do you blame them?

Gov. Ron DeSantis said the same thing the other day when he was asked about the boycott. He said: (according to Fox News) “”Why would you want to drink Bud Light? I mean like honestly, that’s like them rubbing our faces in it, and it’s like these companies that do this, if they never have any response, they are just gonna keep doing it”…

He’s right, isn’t he? They are “rubbing our faces in it”, because that’s the point, to humiliate the deplorables who drink their beer; to show them what the company really thinks about them. It’s a complete betrayal.

(DeSantis went on to say) “he did not wish to help enable “woke companies” and their goals of “trying to change our country, trying to change policy, [and] trying to change [the] culture.” (Fox News)

He’s right again. That IS the real objective; to “change our country… to change our policy, (and) to change [the] culture.”

It’s all part of the same phenom that pervades our media, our politics, our education, and even our public health. It’s all aimed at undermining traditional institutions, values, religious beliefs, the rule of law and, of course, patriotism. All of these must be swept away so the new world order can be erected on the rubble of the Constitutional Republic. That’s the Master Plan and alot of people have already figured it out. It should surprise no one that the current CEO behind the Mulvaney fiasco is a “former CIA spy handler”. Here’s a brief summary from the Daily Wire:

The Anheuser-Busch CEO whose bid to quell the backlash over Bud Light’s Dylan Mulvaney debacle came off as flat as a beer left out in the sun was a CIA spy handler before heading up the brewing behemoth.

Brendan Whitworth formerly worked as an officer in the CIA’s counterterrorism center, where he recruited and handled intel informants before becoming a private-sector executive, according to The Official Board….Whitworth became an officer in the CIA counterterrorism center from 2001-2006, where he “specialized in the recruitment and handling of human sources with access to vital intelligence that prevented and disrupted terrorist threats,” according to his now-removed Linkedin profile.” (“Anheuser-Busch CEO Behind Failed Bud Light ‘Apology’ Is A Former CIA Spy Handler”, The Daily Wire)

Surprised?

You shouldn’t be.

Do you really think all of these crazy and unprecedented events of the last few years—like Russiagate, the Trump impeachment, the BLM riots, the January 6 fiasco, the Covid hysteria, the lockdowns, the vaccine mandates, the government-implemented censorship, the dubious presidential elections, the burning of food processing plants, the derailing of trains, the attacks on the power grid, the drag queen shows for schoolchildren, the maniacal focus on gender issues, and glitzy public show-trials—are merely random incidents occurring spontaneously during a period of great social change? Or do you think we are experiencing a stealthily orchestrated operation (a psy-ops) conducted by agents of the state acting on behalf of their elite benefactors?

The Dylan Mulvaney debacle fits perfectly with this overarching destabilization operation that is aimed at generating as much anarchy as possible. It’s right out of the CIA playbook. Check out this short blurb from an article at The Saker titled (“Operation Gladio: NATO’s Secret War for International Fascism”, The Saker)

Anarchic random violence was to be the solution to bring about such a state of instability thus allowing for a completely new system, a global authoritarian order. Yves Guerin-Serac, who was an open fascist, would not be the first to use false-flag tactics that were blamed on communists and used to justify more stringent police and military control from the state….” (“Operation Gladio: NATO’s Secret War for International Fascism”, The Saker)

Repeat: the first phase of political activity ought to be to create the conditions favoring the installation of chaos in all of the regime’s structures… This destruction of the state must be carried out under the cover of (communist) activities…. Popular opinion must be polarized in such a way, that we are being presented as the only instrument capable of saving the nation.”

In other words, the objective of the operation is to completely disrupt all social relations and interaction, cultivate feelings of uncertainty, polarization and terror, find a group that can be scapegoated for the wide societal collapse, and, then, present yourself as the best choice for restoring order. That is the pathway to authoritarian government, the likes of which our billionaire elites have in store for us all.

That’s why these mega-corporations are all pushing this “woke” gobbledygook down our throats. It’s all part of the plan.

Woke originally meant “alert to racial prejudice and discrimination” but the term has evolved into a intolerant secular dogma that has been effectively used to censor free speech, undermine due process (Me Too), cancel anyone who veers from accepted leftist doctrine, and attack the bedrock Christian principles upon which the country was built. Globalist elites use the woke phenom as a wrecking ball designed to destroy our history, our culture, our traditions, our religious beliefs, our monuments, our heroes, and our founders. They want to replace our idealism with feelings of shame, humiliation and guilt. They want to erase our past, our collective values, our heritage, our commitment to personal freedom, and the very idea of America itself. They want to raze everything to the ground and build their new order on the rubble. That’s what’s really going on.

The Bud Revolt is a critical tipping point in the ongoing war against the American people. It suggests that resistance is gradually growing and that people are getting ready to take back their country.

It’s about time.

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58 Comments
Warren
Warren
April 21, 2023 8:38 pm

The big problem for AB is the 30 day rule. After 30 days a person either creates or breaks a habit. This is applicable to brand loyalty. If a person who regularly drinks a brand of beer, switches brands for 30 days or more they are unlikely to switch back. And the longer a period lsts, the less likely that a person will.switch back.

Budweiser is on the way to becoming the new Schli If that happens it’s well deserved

Cricket
Cricket
  Warren
April 21, 2023 9:24 pm

Rush Limbaugh used to talk about this from time to time. He’d say the reason beer and shaving product ads were targeted at the 18-24 market was because they’d yet to form their regular beer and shaving product preferences. Like women, most women decide which feminine hygiene products they prefer at a young age and won’t change unless the products become unavailable or unaffordable.

By messing with the coolness of a particular beer or producing transgender shaving ads for people who otherwise don’t think about their beer or shaving product purchase, these companies cause the regular buyer to choose another product, maybe because they saw the offending ad, or because their peer circle deems the previously acceptable product as now ‘ghey’.

I thought those old Bud Light ads with Isaac from The Love Boat were marketing genius. Dylan Mulvaney, not so much.

Bud Light has caused regular purchasers to consciously go out and choose to buy another beer, and a lot of them won’t be back.

Anonymous
Anonymous
  Cricket
April 21, 2023 10:51 pm

Same reason when you’re 10 the sex ed classes give out free sample of deodorant and razors. Probably dildos nowadays.

Euddolen ap Afallach
Euddolen ap Afallach
  Cricket
April 22, 2023 11:14 am

Train up a boy in the way for him.

Advertising.

Hmm.

NtroP
NtroP
  Cricket
April 22, 2023 11:55 am

You are absolutely correct. Remember a few years ago when Gillette pulled this same shit?
I quit using them, go out of my way to find Schick razors. I really don’t know about Schick, but I know I’ll never buy another Gillette product. Same goes for AB beers. Unfortunately, they have so many brands many won’t know which to boycott. I used to buy their Michelob Amber Bock, but will never buy another AB beer in my remaining life on earth!

Mushroom Cloud
Mushroom Cloud
  NtroP
April 22, 2023 1:09 pm

Reading the labels and researching on the interweb can help clarify that. Still boycott McD and Walmart for their vax shit, but it is tough to remember ALL the brands we shan’t buy from now…

Anonymous
Anonymous
  NtroP
April 24, 2023 7:00 am

Me too, started growing a beard and that was it for razors of any brand.

See how that works?

Obbledy
Obbledy
  Warren
April 22, 2023 8:52 am

I like how they think people can be “messaged”into doing whatever…..the vax campaign comes immediately to mind….

Anonymous
Anonymous
  Obbledy
April 22, 2023 10:56 am

Most people CAN be messaged into doing anything… the vax campaign comes immediately to mind.

Obbledy
Obbledy
  Anonymous
April 22, 2023 12:07 pm

Ha,fixed it for me…….

ICE-9
ICE-9
  Warren
April 22, 2023 12:31 pm

This is why it is so important that men continue to drink corporate beer. The phytoestrogens in the added hops feminize them. A feminized and physically unfit male population is a compliant population.

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7570471/

ICE-9
ICE-9
  Warren
April 22, 2023 2:55 pm

Here’s the list of everything InBev / Anhauser-Busch to stop buying.

Budweiser
Bud Light
Michelob Ultra
Busch
Busch Light
Natural Light
Natural Ice
Landshark Lager
Stella Artois
Corona Extra
Modelo Especial
Goose Island Beer Company (various products)
Elysian Brewing Company (various products)
Golden Road Brewing (various products)
Blue Point Brewing Company (various products)
Shock Top
Rolling Rock
Bass Pale Ale
Becks
Leffe
Hoegaarden
Boddingtons
Spaten
Franziskaner
Kirin Ichiban
Bon & Viv Spiked Seltzer

Todd Packer's Mentor
Todd Packer's Mentor
April 21, 2023 9:02 pm

Kid Rock will be in Wildwood, NJ in 2 months.

Home Page

James
James
April 21, 2023 9:03 pm

AR-15?!

comment image

I am thinking MP5 perhaps…..,just saying.

Anonymous
Anonymous
  James
April 21, 2023 10:10 pm

It definitely was not a AR-15. Perhaps it was a MP5. Boy the Libtards really hated Kid Rock for doing that. If you Google the story about the first 3 or 4 Stories are from Libtard Websites raking scorn on Kid.
Almost all the Stories got the Firearm used, wrong. Some said it was a AR. Wrong. Some said it was a Rifle (Fox News & Others). Wrong, it was a Sub Machine gun. Some said it was a Semi-Automatic. Wrong. It was a Full-Automatic Weapon. This just proves you don’t want to trust the Media to tell the truth. Do your own research.

Notorious Lurker
Notorious Lurker
  James
April 24, 2023 12:31 am

Yup, it is obviously is an MP5 or a varient, but Kid Rock has fuck you money, so it’s an MP5, SBR no less… But that 9mm will blow the lung right out of the body!

Aunt Acid
Aunt Acid
April 21, 2023 9:08 pm

“… Or do you think we are experiencing a stealthily orchestrated operation (a psy-ops) conducted by agents of the state acting on behalf of their elite benefactors?”
– Mike Whitney

A rhetorical question we all know the answer to, eh?

Oh, and Mike, dearie, that should read “…conducted by corrupt Evil Fucker tools working for their demonic benefactors.”

Anonymous
Anonymous
  Aunt Acid
April 21, 2023 9:23 pm

What if woke companies are satanic at their core ?

Is it that simple ?

mark
mark
  Anonymous
April 21, 2023 9:44 pm

THE K.I.S.S. answer

1,000+

The Powers and Principilities are trying to bum rush God…into their timing

Haaaaaaaaaaa!

The Central Scrutinizer
The Central Scrutinizer
  mark
April 22, 2023 7:36 am

The old saw, “Your arms are too short to box with God” leaps to mind.

Obbledy
Obbledy
  The Central Scrutinizer
April 22, 2023 9:00 am

Here’s a thought,…It will die a voluntary INCEL!
BWAHAHAHAHAHAH………

Obbledy
Obbledy
  Aunt Acid
April 22, 2023 8:56 am

Your right!….let me see….how do we get people to turn and hate something they love…..hmmmmm,how would one go about such a thing?!?…..boom,DONE ..and people DONT SEE IT!!!……now where did I put my Hoffman glasses?…..

Euddolen ap Afallach
Euddolen ap Afallach
  Obbledy
April 22, 2023 11:42 am

How do you enroll members from all strata of society to assist in tearing down the very system that feeds, clothes and houses them?

Suggested methods [not comprehensive] for employing all strata of society in the collective decommissioning of society:

●You motivate the low to literally loot, plunder and destroy.

●You motivate the next layer to boycott, sandbag and endlessly argue insignificant minutia.

●The next layer up is inspired by excessive greed and they tear the system down by diverting and consuming resources waaaaaaay beyond a reasonable “share”.

[Add/Modify to suit]

The goal seems to be, to get all people not only moving the same direction destroying the system, but, destroying it while remaining strongly divided against each other.

Anonymous
Anonymous
April 21, 2023 9:25 pm

The truth is C-Suite execs care more about shareholders than customers. Both can sink the ship, but my guess is they thought changing their brand to virtual signal their love for mentally ill freaks would impress shareholders and the inbred redneck customers wouldn’t notice or care.

So the inbred rednecks said, “Hold my beer. (and don’t give it back)”

Warren
Warren
  Anonymous
April 21, 2023 10:10 pm

So, you think they figured that they could expand their customer base into a new demographic, and keep the old ones as well?
Sort of how I don’t care that Converse and PBR went full hipster, I still wear my chucks and drink my Blue Ribbon?

Makes sense sort of.

But in this case it didn’t work.

Euddolen ap Afallach
Euddolen ap Afallach
  Anonymous
April 22, 2023 12:00 pm

It could also be a genius “stock buyback” plan.

Why pay full price, when you can tank the stock and buy a multibillion dollar running concern for pennies on the dollar?

Obbledy
Obbledy
  Anonymous
April 22, 2023 12:09 pm

Sorry bud,(pardon the expression)if they cared about the shareholders,we wouldn’t be here…..they’re worried about the STAKEHOLDERS!

TampaRed
TampaRed
April 21, 2023 10:05 pm

notice that the ad w/the clydesdale was also politically correct —
not 2 working class whites or blacks,but one of each–occasionally the case but not often —
the minority woman raising the flag,possible but not likely —

mark
mark
April 21, 2023 10:17 pm
Mary Christine
Mary Christine
  mark
April 22, 2023 9:46 am

Somewhere I saw it reported the Marketing VP woman who is responsible for this is now on a leave of absence (she should be fired) and was replaced with some guy. Personally I hope they never recover from this.

Buttwiper is what I always called it.

mark
mark
  Mary Christine
April 22, 2023 11:28 am

I made a list of all their products for my wife and father in law (who do 95% of the shopping) so they don’t accidently bring any home.

Then I sent them an e-mail and told them I did that and to kiss my toxic male Mick/Wop ass.

Mary Christine
Mary Christine
  mark
April 22, 2023 1:45 pm

🤣

TampaRed
TampaRed
April 21, 2023 10:37 pm

20 years of good marketing hell,their commercials have been cutting edge since the 70s —
remember billy martin ,bob uecker,the frogs,i love you man,etc. —

Ginger
Ginger
  TampaRed
April 22, 2023 5:54 am

I’ve got to admit this ad was good, and I never drank budlight.

TampaRed
TampaRed
  TampaRed
April 22, 2023 11:53 pm

fess up time,i had to go to 2 different markets today & i checked out the beer section in both places —
seeing the miller lite made a switch go off in my head & i realized that i gave bud lite credit 4 some of miller lite’s ads —
oh well,they are are a lousy beer so i don’t really feel bad —

TampaRed
TampaRed
April 21, 2023 10:43 pm

wade boggs & pabst blue ribbon

PBR Beer Teams Up with MLB Legend for New Ad Campaign That Shows Bud Light How It’s Done

The Central Scrutinizer
The Central Scrutinizer
  TampaRed
April 22, 2023 7:32 am

It tastes better than Budweiser. It ain’t no Heineken, but I think I’ll give them another go next time I’m out and about.

WilbursHuman
WilbursHuman
  TampaRed
April 22, 2023 8:19 am

Rednecks, White Socks And Blue Ribbon Beer

Mary Christine
Mary Christine
  TampaRed
April 22, 2023 9:47 am

Supposedly PBR uses a higher quality, cleaner ingredients then other Big Beer products. It’s not bad beer. It’s better in bottles, though.

W
W
  Mary Christine
April 22, 2023 11:35 am

I can’t find it in bottles, wish I could. Couple of years ago I could buy a four pack of PBR pints in at CVS for $3.75. Now it’s 5 bucks and change for a 4 pack of PBR pints at Publix.
Let’s Go Brandon!

NtroP
NtroP
  Mary Christine
April 22, 2023 12:02 pm

Try some Grain Belt Premium. From Schell Brewing, in MinnieSota.
Their NordEast is also very tasty.

Old Dog
Old Dog
  NtroP
April 22, 2023 1:17 pm

In 1966 I saw a Grain Belt billboard in Minnesota just across the Wisconsin line on I-94 (which was from Eau Claire west. From the East I-94 ended at Wisconsin Dells, from there it was 2 lane US 12 up to Eau Claire )

Grain Belt Beer

You be the judge, try a case.

TCS
TCS
  Mary Christine
April 22, 2023 1:27 pm

Never in 63 years have I EVER had PBR in a bottle. It sounds like a sacrilege or maybe a raycism.

Where can I get one?!

W
W
  TampaRed
April 22, 2023 11:46 am

Considering who he played for, Narragansett would have been a better fit.
comment image

Old Dog
Old Dog
  W
April 22, 2023 1:13 pm

I grew up outside of Boston and Narraganset had some great ads. Anyone who remembers the blonde and the granny at the bar, you know what I am talking about.

“Bartender, are you making fun of me?”

WilliamtheResolute
WilliamtheResolute
April 21, 2023 11:24 pm

A beer company that sells watered down piss should be a little more in tune with the values of the fools who buy their shit. F…Budweiser and FJB/

The Central Scrutinizer
The Central Scrutinizer
April 22, 2023 6:16 am

In a word, GASLIGHTING is exactly what these lizard people did to their customers…and they did it inter-generationally. Do you really think they held your fathers in any higher esteem than they hold you?

Friends. The beatings WILL continue UNTIL and unless we start beating them back…and you’re currently on a roll. DON’T STOP NOW!

Anonymous
Anonymous
April 22, 2023 6:38 am

It is a false narrative that if I don’t agree with you I hate you.

The Central Scrutinizer
The Central Scrutinizer
  Anonymous
April 22, 2023 7:17 am

THAT would depend entirely on the Nature of the disagreement.

Interesting fact: 100% of all murders involve some sort of “disagreement”.

THINK ABOUT IT.

The “false narrative” is that just because I hate someone, I’m going to kill them.

James
James
April 22, 2023 7:53 am

Folks,let them and any you do(did)business with know your feelings!

Here is the bud folks contact info. : https://www.anheuser-busch.com/contact-us

They ask for a lot of personal info.,fake/ignore ect. the message still gets through!

We may not break these companies but we can cut their profits/keep them in a unfavorable spotlight.

I will not miss bud products but will miss Jack……,sigh.

Oh,and for some strange reason am ever in the market for a sports bra……,well,nike is out!

comment image

Obbledy
Obbledy
April 22, 2023 8:50 am

Beck had on some corporate yoo-hoo the other day talking about how these CEO’were being held hostage to the WOKE MOB to change with the “thing of the day” or go broke withOUT funding or investment…screw the board,screw the shareholders,profit be damned!
While I’m sure some of that IS true….. NOBODY and I mean NOBODY takes advantage of you without YOUR PERMISSION!…..If these weasels are SO sold out,I will enjoy watching them squirm!….@

Claude
Claude
April 22, 2023 9:08 am

Anheiser Busch is not the first industry to hate its own customers. Airlines and car rental industries have been doing it for a long time. The difference here is that customers for beer have many other and better choices.

Klingon
Klingon
April 22, 2023 9:13 am

You have taken the high ground !!! NOW CRUSH THEM !!!

Alissa Heinerscheid, who has been leading marketing for Bud Light since June, is taking a leave of absence. Todd Allen, currently the Vice President of Global Marketing for Budweiser, will now fill her prominent position
April 21 – @rawsalerts

Mary Christine
Mary Christine
April 22, 2023 9:24 am

Succinct and to the point in only 1 minute

Anonymous
Anonymous
April 22, 2023 10:50 am

I quit drinking liquid bread years ago.
Filling, fattening, and to drink enough to get a good buzz there is the hangover, plus the cost of good micro-brews is insane now. Drinking at bars/restaurants is a no go for me now .$$$$$
Better to stick with premium liquors, more cost effective and better buzz/hangover balance.
I get drinking a good beer now and then when it’s hot, but not a mass produced one. Gag.
Can’t wait for tranny Jack Daniel or Grey Goose advertisements.

Anonymous
Anonymous
  Anonymous
April 22, 2023 12:19 pm

Brew your own ‘beer’, then distill.

45 gallon food safe drum – 20kg sugar, some multi vitamins, yeast, hot water. More you can add, but this is the basic mix.

Making a still is easy too;
https://homedistiller.org/forum/

Built a good still for ~$300. ~$50 of brewing supplies makes ~2 gallons of 93+% vodka.

Laws vary so check if you care.

Here is odd. I can own all the equipment and brew legally. Not actually allowed to “distill” the brew though. So of course I just keep the kit around for when TSHTF…

Stop buying anything from the Corporate Masters where you can.

Mongo Thrapwortle
Mongo Thrapwortle
April 22, 2023 11:51 am

Could be that beer won’t be readily available in the NWO. In that case sacrificing the brand to demorilise it’s customer base, would seem a good strategy for the overlords of woke