Proctor & Gamble is urging men to shave their “toxic masculinity” in a new ad for Gillette razors. The ad shows men fighting, cooking barbecue, and verbally harassing women, interspersed with news reports about the #MeToo movement.
A new ad from P&G razor brand Gillette encourages men to reexamine themselves and the way that they raise young boys. The ad, which is called “We Believe: The Best Men Can Be,” is essentially a two-minute broad generalization about the way that men act and think.
The ad depicts men getting into fights, standing in front of barbecue grills, and verbally harassing women. The ad also heavily features news clips discussing the recent #MeToo movement.
In a comment to the Wall Street Journal, Pankaj Bhalla, Gillette’s brand director, said that the advertisement is a meditation on the changes that men must make in America. “This is an important conversation happening, and as a company that encourages men to be their best, we feel compelled to both address it and take action of our own,” Bhalla said. “We are taking a realistic look at what’s happening today, and aiming to inspire change by acknowledging that the old saying ‘Boys Will Be Boys’ is not an excuse. We want to hold ourselves to a higher standard, and hope all the men we serve will come along on that journey to find our ‘best’ together.”
The ad immediately turned off customers, many of which said that they are done buying Gillette products.
“I am taking action,” one Twitter user said in response to Gillette’s call for action. “I’m researching every product made by Proctor & Gamble, throwing any I have in the trash, and never buying any of them again until everyone involved in this ad from top to bottom is fired and the company issues a public apology.”
I am taking action. I'm researching every product made by Proctor & Gamble, throwing any I have in the trash, and never buying any of them again until everyone involved in this ad from top to bottom is fired and the company issues a public apology.
— Joe (@JoeS3678) January 14, 2019
“Oh FFS,” another user wrote. “Let me know more toxic masculinity when it saves you from a burning building, goes to war to protect you and your freedoms, or rescues puppies, kittens, and horses from flood waters after a hurricane.”
Just another example of mass hysteria.
I just threw up.
Here’s a list of their other products.
https://us.pg.com/brands/
Personally, I haven’t bought any of their products for years. You can buy off brand for half the price, equal quality and no liberal guilt trips.
Damn. I thought they just made razors. That’s a lot to remember, but I’ll do my best.
Just checked out that site, Ham, and find I use none of their products.
Shit, I thought I just had to quit using their razors.
thanks, ham. I found 9 that I (used to) purchase. They’re off the list from now on. I’ll find alternates.
And, I’ll spread the word. This is a bridge too far, in my book.
Funny, it’s a darkie that is the spokesMAN about this ad campaign.
And, yeah…where’s the similar rebuke of women bitching at men during menstruation,
who use their product.
Further, I hope their stock price takes a nosedive because of this.
Amen Ham!!!
Problem ONE: “Pankaj Bhalla, Gillette’s brand director”. I don’t know WTF this is but I pretty damn sure he doesn’t know DICK about being a man in the US or anyway in the West. If I am incorrect, please accept my apology.
Problem TWO: Attacking men (who just happen to be 99.99% of your customer base!)
I sent these dickheads an email and asked how anyone could be this stupid and I would never buy their products even if I had to resort to a rat chewing my long gross beard!
It’s (Panjak) an Indian (dot) female from some equality organization P&G CHOSE to direct this campaign simply because it’s a womyn.
Hmm… brown woman chastising (mostly) white men for the disgusting behavior of (mostly) (((white))) “men”.
I don’t think that type of creature even gets lower-appendage hair, although the unibrow/moustache area usually needs a swipe or sixteen….
This is one we can win. Write to Gillette or P&G and demand all people associated with this be fired. Tell all your friends and co-workers to switch to Harry’s blades (excellent product, by the way) and just tell Gillette to piss off.
Harry’s did a similar stunt about 4 months ago. They are owned by pussy hat wearers too
I was a Harry’s customer, too, JLW. Their blades are cheaper than Gilette’s rape cost.
But, I found an online review that rated Dollar Shave Club at better than Harry’s.
So, I’ll have to give DSC a try.
To hell with all this political correct BS.
Yeah, fuck Procter & gamble and their brands dawn, swiffer, tide, gain, ivory, bounce, pampers, herbal essence, head & shoulders, pantene, aussie, old spice, secret, crest, oral b, glide, fixodent, scope, always, vicks, nyquil, olay, febreeze…dumbasses.
In a category with Levi Strauss, Target, red lobster, nabisco, homo depot, et al.
Does the interweb have site what we need to boycott….
I thought I’d like to boycott these assholes but when I saw your list of their products I realized I’ve been unintentionally boycotting them for… well, …ever.
The walls are closing in on us white boyz. Look at what they did to Steve King today over a harmless comment.
P&G is already regretting this major fuck up…
Proctor & Gamble is a Cincinnati company. Cincinnati is another white-washed, dirty-ass place that is run by Democrats, and full of uppity negroes. Go figure!
Also, here is Cincinnati’s Crime Map:
https://www.neighborhoodscout.com/oh/cincinnati/crime
I just want a razor and do not ever need a fucking ethics lecture from any company.
Companies are going to have to avoid the politics and go neutral or they’re going to go under in an economy that doesn’t accommodate even small downturns.
The ad campaign smells like buttcrack, otherwise known in Kentucky as Ripple wine. It’s like some lezzie dyke feminist rubbed it in her inner thigh for good luck. Good luck keeping that Gillette marketing division job, Agnes.
“The ad campaign smells like buttcrack, otherwise known in Kentucky as Ripple wine. ”
Goddamn …. THAT’S FUNNY!!!!!!!!!!!!
I grew a mustache in 1973. Except for a few months here and there it’s been on my face ever since.
You know what’s toxic? P&G lecturing us about anything. I’ve hated them for years. So, I appreciate this latest ad confirming that my loathing for them is well justified.
It’s funny, I just used the term, “Boys will be boys,” in the Friday Fail when the boy drove his motorized truck into the little girls singing, who briskly ran away. Can’t wait until the pendulum swings back to normal. I imagine Gillette and Proctor & Gamble will take a huge financial hit.
The underwritten CIA feminist inspired message is clear, don’t be white and don’t be male.
It started with hair. Hair is toxic masculinity. Then moved on to all white men are toxic. Been wanting to join dollar shave club. Thx P&G for now maing me move. I will research their politics first however. Boycott all anti american companies.
Sent to [email protected]
P&G,
Thank you for being honest. You have shown your political slant, bias against men, and race preference. I can now personally boycott your brands so I will not be supporting those companies, like yours, that hate America and white males like me. BBQ / grilling is uniquely American by the way. I will never buy Gillett again. I will seek alternatives to your other products. I will personally sell my stock holdings and also all financial holdings for which I make decisions. I will redirect these shares to companies that prefer to engage their primary customers vs alienate them. Again, I do thank you for your honesty. It allowed me to make quick purposeful decisions.
Harry’s makes really nice razors for way less money. My husband has been using them for years. If they are smart they will figure out a way to make hay out of this.
MC, see my comment & JLW above, re: Harry’s vs. Dollar Shave Club.
The millenials at Harry’s are starting to muck it up too much, too.
Well, Anony, it’s easy to switch, isn’t it.
Beautiful. Way to go.
Folks, this “film” is typical of the greater Boston area, East Coast Liberal mindset.
Vapid pseudo-intellectuals and soymen surrounded by millions of aggressive females “liberated” by their shitty office, medical, and tech jobs—- and nothing better to do than tear down men.
Next time there’s a snowstorm, the men should leave unplowed any street where these harridans live.
So i’m boycotting proctor and gamble now? Lets get a product list together. Only place they will be selling that shit is in Dicks another business that just has no fucking clue who their customers are.
I just wanted to drop p&g an email thanking them for assembling their product line in one easy to boycott format, BUT they have no access point on their site that allows you to contact or email them. Smart really. If you make a big dumb mistake you arent going to want to hear about it. I will miss using tide.
Phone calls make a bigger impact- including with politicians. They know people are pissed if we wait to call during business hours, wait on the line until someone answers and then unload on them. And the person who answers will do a lot of talking about the calls they’ve fielded. It’ll be 8 AM in Cincinnati in 1/2 hour. I’ll be calling.
Use XTRA, it’s just as good.
That’s what my son uses, Mustang.
Every time we cut one more product from out lives, it gets better. Here’s an opportunity to cut out half a dozen of them.
Unintended consequences are the best kind.
I don’t think they realize yet what they’ve unleashed. but they will. It took Dick’s several months to realize the unintended consequences.
I. Just bombed their facebook page. F bomb it folks. Very satisfying
This is another of those affronts that needs to be shared far and wide. Yes, the numbers of sheep are legion and many are still asleep. But for sure the herd (flock) can be awoken and stampeded in the right direction by the shepherds. In that direction is the one that leads us out of a dank forest we have been attempted to be pushed into, and out into the sun drenched meadow where we can be and become our best, who we are and who we were meant to be. In that stampede towards our destiny and righteousness the perpetrators and predators of humanity will be swept aside and left behind. It is essential that we don’t give up on the many many souls who can be shown the light and help rise the tide for us all. It should be obvious more and more to all that It. Is. On. Strap on the boots boys and get ready to ride. Hard.
I wonder if they (Gillette) will remove their name from the stadium where the New England Patriots bully visiting teams in a contact sport of violent hits requiring a full emergency medical staff on site .
Next I wonder if women are going to cease the war on boys and masculine pursuits as men have accepted women in all facets of our society including combat medics where women have served with distinction and honor . Probably not just keep bashing us men for being masculine and when you need your car repaired I know a great gal you can call she is a wizz with a wrench !
Maybe Pats fans need to boycott the games.
Gaytriots suck ass
Perfect example of the attempted Wussification of the American male of any stripe. I hope that P&G doesn’t manufacture testosterone because I’m going to start taking it offset this and other attacks; just in case.
that won’t work…the femin-idiots got that angle covered by premptively pushing the myth that men can menstruate.
Which only shows how screwed up people in this country are.
Two minutes. Look at the castrato at P&G who’s behind this shit:
What a cuck. Let’s see how long their social engineering focus lasts in the face of declining sales.
Companies are in business to supply a product to people that want to buy it while they make money. That’s what businesses do. When you try to instruct society on morals or “unmorals,” you’re out of your realm. Get back to business or go under. I predict they will go under.
Isn’t it just amazing that pussy fied douche bags have such monumental hubris as to tell anyone how to think and how to live. F them! What a bunch of worthless shit bags. To hell with him!
I’ll bet they cynically figure that most of their product is bought by women anyway.
They want men to buy their razors so they can cut our balls off. What a bunch of fucking dirty cunt rags. Now that this assault on straight males has reached pandemic level can we just get into the fucking physical fight already? It is obvious that there will never be logical discourse with those fucking whack jobs, so lets just get physical already. Where the fuck did this nonsense start anyway? Fucking idiocracy is real.
Boycott P&G and TV too. Why volunteer for your own struggle session?
Guys, you don’t have to buy their razors. Dollar General has house brand (DG) disposable razors. ALDI’S has razors too. So do the drug stores. Or grow a beard!!! Saves time in the morning, razors last forever, you can go all week without shaving and no one notices, and warmer in the winter. If you keep the beard trimmed closely it does not itch. Had mine since 1987. Will never go back to being clean-shaven again!!! P.S. Send P. & G. a nasty email, text, or phone call and let them know of your displeasure. Click on their YouTube video and hit the dislike button. I have done all of that. Be blessed, be prepared, be MGTOW!!!
Yes, grow beards. I have to admit, a beard and mustache are a huge turn on for me. Always has been.
But not the Muslim-looking beards. You have that type of beard and I’ll run the other direction. I’m not into Neanderthals.
Vixen smacks of toxic femininity, I am feeling intimidated. Get over your idea that men have to compete for your affections and have to fulfill a myriad secret requirements with gifts, jokes, praises and self-sacrifice against Syrian invaders in addition to doing the dishes on weekends.
Where the hell did that come from? I assure you I’m not a feminist. In fact, I can’t stand feminists. I’m simply stating my opinion.
In relationships, men compete and women compete. Everyone has standards (or most people do). That’s simply how it works.
As far as the invaders, I try not to go near them.
Just going to put this here. In rabbit hole today.
Question:
Has anyone heard of the Honr Network..
https://www.honr.com/
The fella running it used to own the teen porn site
TeenO.com
Based in of all places Newtown Connecticut.
There is some weird shit going on here….
https://www.youtube.com/watch?v=Eqybrtzf3eA
https://www.youtube.com/watch?v=N3KoBOV9gJc&t=450s
https://www.youtube.com/watch?v=7b8cX8mlbQQ&t=2s
Not sure what make of all this. Trying hard not to be one of those conspiracy tinfoil dudes but something ain’t right.
I watched the last two when he released them because I recently started following Montagraph, Rob. I’ll be interested to hear what you think if you decide to weigh in and write an essay. I’ll check out the first one.
Want to laugh instead of being angry?
https://www.youtube.com/watch?v=6mHJFua-v00
I absolutely love Mark Dice’s YouTube channel. That’s where I got the “liberal lunatic” meme. And if you watch his channel, you will see they are definitely absolute lunatics that need to be locked up.
Proctor and Gamble ES!
If I want a lecture I will go and listen to a lecture I don’t need to have my evening TV interrupted by P&G telling me that I am an asshole and need to better to conform to their vision of how white men is society should behave. Piss off!
I avoid TV advertising at all costs, tape the few shows we enjoy and speed through the commercials. It is painfully obvious that most all advertising depicts the new norm as multi cultural, smart black people and stupid white people, idiot husbands being saved by genius wives, hipsters and lesbian parents. It is mind numbing and too much.
If you had been stuck on a desert Island for 30 years and sat down to watch TV for a couple of hours you would wonder what the hell happened to the America I remember…
I’ve purchased my last P&G product.