Procter & Gamble’s Toxic Sanctimony

Guest Post by Michelle Malkin

Procter & Gamble's Toxic Sanctimony

One of the world’s most successful brands committed ideological hara-kiri this week. Recognized around the world as a symbol of manly civility for more than a century, Gillette will now be remembered as the company that did itself in by sacrificing a massive consumer base at the altar of progressivism.

To which I say: R.I.P.-C. (Rest In Political Correctness).

In case you hadn’t seen or heard, parent company Procter & Gamble launched a Gillette ad campaign blanket-demonizing men as ogres and bullies. Guilt-ridden actors gaze ruefully at their reflections in the mirror — not because they’ve neglected their hygiene, but simply because they’re men. Various scenarios of boys being boors and males being monsters flash across the screen before woke interlocutors show how “real” men behave in nonaggressive, conciliatory and apologetic ways.

Continue reading “Procter & Gamble’s Toxic Sanctimony”

P&G Urges Men to Lose Their ‘Toxic Masculinity’ in Gillette Razor Ad

Via Breitbart

Proctor & Gamble is urging men to shave their “toxic masculinity” in a new ad for Gillette razors. The ad shows men fighting, cooking barbecue, and verbally harassing women, interspersed with news reports about the #MeToo movement.

A new ad from P&G razor brand Gillette encourages men to reexamine themselves and the way that they raise young boys. The ad, which is called “We Believe: The Best Men Can Be,” is essentially a two-minute broad generalization about the way that men act and think.

The ad depicts men getting into fights, standing in front of barbecue grills, and verbally harassing women. The ad also heavily features news clips discussing the recent #MeToo movement.

Continue reading “P&G Urges Men to Lose Their ‘Toxic Masculinity’ in Gillette Razor Ad”