Disney/Marvel’s new movie “The Marvels” is embarrassingly flopping its way through the theaters right now. There are a multitude of reasons, but the foremost is, it is even too Woke for the Wokesters.
Disney’s troubles started a few years ago, when they unwisely bought the “Star Wars” and Marvel franchises; at the time, both were hot properties. Some in the industry looked upon these acquisitions incredibly: why would a studio with its own built-in core of characters pay billions for other peoples’ works? Disney had always traditionally been an innovator, one whose movies (like 1982’s “Tron”) were unique and iconic; but as the market changed in the ’80’s, when family-friendly films were no longer profitable because of a shift towards more realistic, violent fare, Disney was becoming irrelevant. Their stockholders were cashing in, and Disney was losing too much.