Guest Post by Jonathan Turley
We have been discussing the right of shareholders to push back on the social and political campaigns of corporations that reduce share value or damage brands. The concern over the āGo Woke, Go Brokeā trend is greatest with companies like Disney, which has been particularly open about its corporate advocacy. That has proven most controversial not just in its announced opposition to the Florida education bill but also childrenās movies that contained controversial sexual elements. Now, Deadline has released an analysis showing that Disney lost a staggering quarter of a billion dollars on two of these woke movies: LightyearĀ andĀ Strange World.
According to Deadline, LightyearĀ lost $106 million andĀ Strange WorldĀ lost a whopping $152 million.
āStrange Worldā is about an explorer family named the Clades. The movie, however, caused a great deal of buzz due to young Ethan talking to his grandfather about his same-sex crush on another boy.
Then there is the actual āBuzz.ā In Buzz Lightyear, Disney featured a same-sex kiss. Pixar initially removed the scene. However, after the controversy over the Florida education bill, it was put back into the movie as a reported statement of solidarity.
Continue reading “Mouse Trap: Disney Reportedly Lost Over a Quarter of a Billion Dollars on Two Woke Movies”
