Bud Light faces significant drop in sales as nationwide backlash grows over transgender activism

Via Rebel News

Bar owners and beer industry experts around the nation believe that Bud Light’s decision to step “recklessly” into the culture wars has led to a severe decline in sales, Fox News reported.

Bud Light faces significant drop in sales as nationwide backlash grows over transgender activism

Bud Light experienced a significant drop in sales this past weekend as consumers across the country revolted against the top-selling beer brand for its controversial choice of a new spokesperson, transgender TikTok star Dylan Mulvaney.

Bar owners and beer industry experts around the nation believe that Bud Light’s decision to step “recklessly” into the culture wars has led to a severe decline in sales, Fox News reported.

Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told Fox Business that Bud Light’s attempt to be inclusive excluded almost everyone else, including its traditional audience of sports fans, working people and women.

Anheuser-Busch, the maker of Bud Light and headquartered in nearby St. Louis, has seen a considerable decrease in sales of the beer among loyal and local consumers at bars and restaurants around the country.

For example, Bud Light typically outsells rival products Miller Lite and Coors Light 25 to 1 at Braintree Brewhouse in Massachusetts, a sports bar just outside Boston. However, this week, 80% of Bud Light drinkers ordered something else, while the remaining 20% who did order Bud Light “weren’t on social media and hadn’t heard yet” about its new transgender spokesperson.

A pub in Hell’s Kitchen, a New York City neighborhood known for its large and vocal gay community, reported that Bud Light draft sales dropped 58% this week, while Bud Light bottle sales were down 70%. A national beer-industry analyst told Fox Business that Bud Light’s decision to dive into the culture wars defied “virtually every rule in building brands and marketing.”

A beer-sales representative who works with national beer retailers such as Costco told the outlet that the damage done in just one week is enough to disrupt year-long sales projections. The representative pointed out that people won’t drink twice as much Bud Light the following weekend to recover the lost business.

The public relations disaster already represents millions of lost dollars for a brand as large as Bud Light. As detailed by Rebel News, Bud Light vice president of marketing Alissa Heinerscheid said in a March 30 interview with the “Make Yourself At Home” podcast that she was inspired to update the “fratty” and “out-of-touch” humor of the beer company with “inclusivity.”

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60 Comments
Anonymous
Anonymous
April 12, 2023 10:47 am

It’s Turtles All the Way Down
the trans crisis is the vax crisis, and all the other ones too
https://chrisbray.substack.com/p/its-turtles-all-the-way-down?utm_source=share&utm_medium=android
See, Christian parents don’t want their children to go trans behind their backs because it threatens their commitment to torturing their children to death. The agenda becomes so clear in the glare of that devastating new fact, right? Journalism explains the world to us.

The whole essay is loaded up with gems like this:

State laws passed by conservative Republicans have made LGBTQ children in particular more vulnerable to abuse at home by practically requiring schools to out them to their parents. The denial of gender-affirming care is another act of violence. Far-right activists invent tales of wanton surgeries on minors and irreversible hormonal treatments.

Anonymous
Anonymous
  Anonymous
April 12, 2023 12:20 pm

Why are you guys DVing this? It’s Ed Dowd & others exposing the lefty trans-pushers’ narrative on this! Jeez . . . try reading before voting. Don’t be kneejerk sheep, like the folks you claim superiority to.

Anthony Aaron
Anthony Aaron
  Anonymous
April 12, 2023 12:35 pm

After reading your posts the past week or so, you really — REALLY — need to let the readership here know that you’re being sarcastic … otherwise they might just believe you’re being either crazy or stupid … or both.

Anonymous
Anonymous
  Anthony Aaron
April 12, 2023 12:38 pm

Don’t know whose posts you think you’re talking about, but I’ve had nearly no DVs, except for the bot/troll instant singles or occasional doubles that most folks seem to get. There’s no sarcasm there. Again, try glancing at the linked stuff first. You’re wrong, I’m right. And no, I’m not pretending to be Stucky, just borrowing.

Here it is, again, clear as day – to the awake:
Why are you guys DVing this? It’s Ed Dowd & others exposing the lefty trans-pushers’ narrative on this! Jeez . . . try reading before voting. Don’t be kneejerk sheep, like the folks you claim superiority to.

You folks haven’t even glanced at the short excerpt above, never mind the actual linked column. I have several upvoted posts here just today – maybe eight to ten. You’re imagining things. And you just DVed this. You’re an infant. And you STILL haven’t read anything, never mind understood it. I don’t care about dumb votes, just communication and understanding.

Anonymous
Anonymous
  Anonymous
April 12, 2023 2:22 pm

Your grammar was the problem. Your comment read as if the Christian parents want to continue to torture their children.

Anonymous
Anonymous
  Anonymous
April 12, 2023 2:51 pm

That was an excerpt from the article.

k31
k31
  Anthony Aaron
April 12, 2023 2:48 pm

That’s certifiable crazy, right there.

Anonymous
Anonymous
  k31
April 12, 2023 3:23 pm

And you still haven’t read it, so you’re responding to something you don’t understand. THAT’S crazy. The contents of the article are right up your alley. But how would you know that? It exposes the left’s trans-pushers’ anti-Christian agenda.

But how would you know that?

k31
k31
  Anonymous
April 12, 2023 4:23 pm

Every word. The question is: did you read it?

Anonymous
Anonymous
  k31
April 12, 2023 4:32 pm

No idea where the disconnect is happening. The article couldn’t be clearer about the left’s pro-trans lies about anti-trans Christians. Whatever you feel you’ve won, keep it.

k31
k31
  Anonymous
April 12, 2023 2:47 pm

You are genuinely loony, Anon.

Anonymous
Anonymous
  k31
April 12, 2023 3:23 pm

You’re genuinely uninformed, Kenny. And you STILL have no idea what the article says.

B_MC
B_MC
April 12, 2023 10:56 am

This is being repeated across every store, restaurant, and bar in America…

A bar in Texas with a dart league sponsored by Bud Light normally sells three kegs of Bud Light during the weekly event, or 495 12-ounce bottles. The bar only sold FOUR 12-ounce bottles this week, a decline of 99%.

https://notthebee.com/article/bud-light-sales-have-fallen-off-a-cliff-in-just-one-week-costing-the-brand-millions

Trumpeter
Trumpeter
April 12, 2023 10:59 am

Funny how exclusive inclusivity is.

Anonymous
Anonymous
  Trumpeter
April 13, 2023 10:27 am

According to what I’ve read, the special cans made for this fiasco weren’t distributed to the general public. They were only sent to the freak in question to celebrate the one year mark of his transition.

Coalclinker
Coalclinker
  Anonymous
April 13, 2023 12:08 pm

Whoever took the pics and sent them out into the public will take the blame soon, whether they like it or not.

Toujours Pret
Toujours Pret
April 12, 2023 11:36 am

In today’s world why would anyone buy a corporate made beer? (or any other food product) Options include making your own, finding someone you can reasonably trust who makes their own, stop beer swilling or ???

Anthony Aaron
Anthony Aaron
April 12, 2023 12:33 pm

Coca-Cola introduced a new formulation of its cola — worst blunder in product history … they lost over $1 billion on the effort.

Anonymous
Anonymous
  Anthony Aaron
April 12, 2023 12:58 pm

And they weren’t even pushing the trans psyop. Anheuser-Busch is done for.

This latest vid from WhatsHerFace is getting astonishing heat – in three days, it’s almost four times her usual reach:

This guy exposes trans insanity thoroughly, too:
https://www.youtube.com/@OdinsMen/videos

MrLiberty
MrLiberty
  Anthony Aaron
April 12, 2023 2:31 pm

I always wonder if the switch to HFCS happened with the change, when Classic came back, it had been a while since the original was on the market. Did drinkers notice the flavor shift, or did they just drink up because it still tasted better than New Coke?

ryan
ryan
  Anthony Aaron
April 12, 2023 3:44 pm

I recall reading that the CEO of Coke at the time was asked how he had slept the previous night? His reply was: “Like a baby. I woke up crying every hour.”

todd
todd
  Anthony Aaron
April 12, 2023 5:40 pm

previously known as the — worst blunder in product history

Coalclinker
Coalclinker
  Anthony Aaron
April 13, 2023 12:10 pm

“Original” Coca-Cola still sucks. It tastes nothing like it did when I was a brat back in the late 1960’s, especially the little glass bottles.

Anonymous
Anonymous
April 12, 2023 12:54 pm

Here ya go, slightly above-average sheep . . . try reading it first, this time:

It’s Turtles All the Way Down
the trans crisis is the vax crisis, and all the other ones too
https://chrisbray.substack.com/p/its-turtles-all-the-way-down?utm_source=share&utm_medium=android

Anonymous
Anonymous
  Anonymous
April 12, 2023 3:24 pm

The article exposes the left’s trans pushers’ anti-Christian agenda.

zappalives
zappalives
April 12, 2023 1:34 pm

Shit sandwich shop Subway is going back to its FAGGOT roots too.
They plan on bringing jared the PEDOPHILE back as spokesman.
They must assume that if a daughter raping PEDOPHILE like joe biden can be the usurper/potus mercans will really go for their shitsammys.

k31
k31
  zappalives
April 12, 2023 2:51 pm

They put literal rubber in their bread. Who would eat that?

Anonymous
Anonymous
April 12, 2023 1:55 pm

Some how I don’t think the sissies, wackos and self mutilated can make up the difference.

BabbleOn
BabbleOn
April 12, 2023 2:00 pm

This is a massive psych op to show just how transphobic Americans are. If you do not drink Buds Light in the Loafers, then the Gov’t might say perhaps YOU have a mental disorder or that you were posting hate speech or you are boycotting Illegally. You are now an economic terrorist, spreading hate and fear. Fortunately there are camps for this.

Lurker
Lurker
  BabbleOn
April 13, 2023 1:30 pm

No, it is a symptom of civilization rapidly decaying. It is being fomented, though.

MrLiberty
MrLiberty
April 12, 2023 2:28 pm

NEVER stop the boycott.

Jdog
Jdog
April 12, 2023 2:58 pm

There is probably some profit to be made shorting butwiser stock….

Paleocon
Paleocon
April 12, 2023 3:15 pm

Bud Light drinkers take it in the can.

Llpoh
Llpoh
April 12, 2023 4:49 pm

The shit for brains I have seen saying they aren’t supporting that stuff and have switched to Corona are everywhere. So they switch from one AB brand to another. Too stupid for words. Coors, Molson, Heineken are alternatives for the moment.

Anonymous
Anonymous
  Llpoh
April 12, 2023 5:00 pm

It is SO simple to brew your own good beer. Even easier to brew ‘beer’ to distill.

More evidence that the average drone can’t plan 2-3 weeks in advance. When TSHTF, these are skills you NEED.

Anonymous
Anonymous
  Llpoh
April 12, 2023 6:32 pm

Yuengling best all around lager in the country

BL
BL
  Anonymous
April 12, 2023 9:07 pm

2Nd that Anon.

Llpoh
Llpoh
  Anonymous
April 12, 2023 10:25 pm

My lagers are world class. In fact, rarely do I encounter any beer of any type that are better than what I make. But that said, some of the beers in the NW US are outstanding owing to ability to source fresh hops. Wish I could do the same.

Anonymous
Anonymous
  Llpoh
April 12, 2023 10:30 pm

Made several good beers. Occasionally one new experiment sucks.

The joy of distilling.

Beer tastes like crap? Turn it into vodka!

BL
BL
  Anonymous
April 12, 2023 10:47 pm

Loop and Anon- I’m pretty sure Yuengling is made in PA. Outstanding beer and I’m not a drinker. Everyone should (1) give AB the finger and (2) try a Yuengling.

Loop, I have no doubt you can make some outstanding lager.

Glock-N-Load
Glock-N-Load
  BL
April 13, 2023 12:54 am

Just picked up a case of Yuengling last night. America’s oldest brewery.

TCS
TCS
  Anonymous
April 13, 2023 9:16 am

I give it “tolerable” status. Still haven’t tried their black & tan yet though.

Jdog
Jdog
  Llpoh
April 12, 2023 9:00 pm

I guess Pabst Blue Ribbon will make a come back……

TCS
TCS
  Jdog
April 13, 2023 9:18 am

I always liked PBR…until I was old enough to buy my own.

Coalclinker
Coalclinker
  Llpoh
April 13, 2023 12:12 pm

People never stop and think before they open their pie-holes and show how stupid they really are. It’s kinda fun to watch and KNOW what kind of person you’re dealing with.

Lurker
Lurker
  Llpoh
April 13, 2023 1:35 pm

Miller?

Chat GPT
Chat GPT
  Llpoh
April 13, 2023 1:57 pm
Mary Christine
Mary Christine
April 12, 2023 5:50 pm

In this instance, the only thing lighter is the pockets of Anheuser-Busch’s shareholders.

https://thenationalpulse.com/2023/04/11/bud-lights-dylan-mulvaney-trans-stunt-cost-the-company-4-billion/

A drop in the bucket.

Llpoh
Llpoh
  Mary Christine
April 12, 2023 10:27 pm

If sales stay down, as they have so far, then the AB stock price will crater in a major way. These goods are very volume dependent, and even slight drops in sales can crush profits. Let’s hope so anyway.

JIMSKI
JIMSKI
April 12, 2023 6:16 pm

As a rule I do not boycott stuff I never buy.
I do appreciate when a company tells me what they are doing with the money. If you tell me your going to give someone a set of socks when I buy a set what I just heard was these socks are twice as expensive as they need to be. Give some else free pet food when I but a can? Nope. You buy the can.

I think the worse thing about this whole topic is the fukin leggs it seems to have. War? dollar? pandemic 2023?
Can we just get back to our normal doom porn posts this topic is icky.

Anonymous
Anonymous
April 12, 2023 6:23 pm

No shit! Even the most hardcore bar flys at the couple little bars I stop by ARE NOT drinking bud light. I’ve met at least a dozen people who told me they won’t touch any AB products. I drink Yuengling I think bud light is tasteless anyway.

Obbledy
Obbledy
April 12, 2023 8:25 pm

Your being divided and your American(beer drinking)culture is being dismantled brick by brick and your ok with it…..
Do you not see?……they are using the tactic of divide and conquer only they GET YOU to do all the dirty work….and in the end you will have buyer’s remorse ………

Obbledy
Obbledy
  Obbledy
April 13, 2023 7:43 am

Really???,you TBPers are THAT agnostic????wake up!!!
YOU ARE BEING USED TO DISMANTLE YOUR OWN CULTURE IN AN EMOTIONAL RAGE…..because they make you hate…..
and YOU LET THEM …..

ICE-9
ICE-9
April 12, 2023 9:03 pm

Queer Beer
Brought to You by God’s Chosen People

BL
BL
  ICE-9
April 12, 2023 9:09 pm

Ice- I have been begging for economic solidarity in this country, it took beer…..beer. Americans will stand if you mess with their beer but could not rally for children being gender reassigned???? WTF.

Aunt Acid
Aunt Acid
  BL
April 13, 2023 1:28 am

Yes, BL; people are that cowed, ‘tarded, and stoopid. Disgrace and shame doesn’t cover the humiliation from what are supposed to be adult humans. Mutilating children: meh. Gaytard beer: THE HORROR!

Anonymous
Anonymous
April 12, 2023 9:48 pm

The parent company is AB Inbev.

Here are their products, aka Faggot Juice:

https://en.wikipedia.org/wiki/AB_InBev_brands

Spread it around.

MrLiberty
MrLiberty
  Anonymous
April 12, 2023 10:07 pm

What is the most disgusting (other than the two great Belgian beers on the list), is that ONE global conglomerate owns and controls all of these products. The FREE MARKET does not create that kind of corporate behemoth.

Anonymous
Anonymous
  MrLiberty
April 13, 2023 1:39 am

If you don’t have a legitimate NS government holding a gun on the corporations and financiers, keeping them in check, you’re always going to end up with companies like InBev.

This is a feature of capitalism, not a bug. The ‘free market’ is a fantasy, the only choice is who is doing the planning.

Lurker
Lurker
April 13, 2023 1:19 pm

Bud what? Oh, you mean that trannie piss beer? No, thanks!