To those who said this boycott wouldn’t work: What say you now?
Bud Light sales have collapsed by 26% according to new weekly data released today. This kind of collapse has never occurred to a beer company in history. https://t.co/OnF4J2EjcI
— Clay Travis (@ClayTravis) May 1, 2023
Submitted by Brewer55
Guest Post by Leo Hohmann
Donald Trump Jr. is calling for the end of a conservative-led boycott against Bud Light, which is owned by a foreign entity called Anheuser-Busch InBev.
The boycott was sparked by the parent company’s partnership with transgender influencer Dylan Mulvaney.
In an April 13 broadcast of his “Triggered” podcast, the son of former President Donald Trump addressed the controversy and stunned his audience.
Trump Jr. questioned whether the decision to show support for Mulvaney was “a one-off colossal screw-up” and urged his followers to forgive the company. Keep on buying those Bud Lights.
Bar owners and beer industry experts around the nation believe that Bud Light’s decision to step “recklessly” into the culture wars has led to a severe decline in sales, Fox News reported.
Bud Light experienced a significant drop in sales this past weekend as consumers across the country revolted against the top-selling beer brand for its controversial choice of a new spokesperson, transgender TikTok star Dylan Mulvaney.
Bar owners and beer industry experts around the nation believe that Bud Light’s decision to step “recklessly” into the culture wars has led to a severe decline in sales, Fox News reported.
Just before Bud Light became entangled in the trans-TikTok influencer Dylan Mulvaney controversy, the beer company’s Vice President Alissa Heinerscheid discussed in an interview the need to shift away from the “out of touch” frat party image to one of “inclusivity.”
Heinerscheid, a middle-aged, upper income highly-educated white woman, was interviewed on the podcast “Make Yourself At Home” on March 23.
“I’m a businesswoman, I had a really clear job to do when I took over Bud Light, and it was ‘This brand is in decline, it’s been in a decline for a really long time, and if we do not attract young drinkers to come and drink this brand there will be no future for Bud Light,'” she said.
Heinerscheid stressed a need to “evolve and elevate” the Bud Light brand away from the “fraternity/out of touch humor” brand of the younger generation. She expanded on that idea:
Continue reading “Watch: Bud Light VP Explains Plan To Become King Of ‘Woke’ Beers”
Submitted by Mary Christine
Is this an April Fool’s joke? We’re not sure, but it appears that trans TikTok star Dylan Mulvaney is the latest spokesperson for Bud Light. Mulvaney released an ad, in the style of the usual TikToks, talking about the beer and March Madness. Mulvaney joked about March Madness, and not know what sport that was about, while wearing an up-do and gown.
Bud Light has printed cans with Mulvaney’s likeness in celebration of Mulvaney’s 365 Days of Girlhood project. The celebration signifies that Mulvaney, a grown adult male, has been pretending to be a “girl” for an entire year.
Continue reading “Bud Light makes special can to celebrate Dylan Mulvaney’s ‘365 days of girlhood’”
