Tag: Bud Light disaster

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Bud Light Encounters Major New Sales Blow

Authored by Jack Phillips via The Epoch Times (emphasis ours),

Anheuser-Busch InBev, the parent company of Bud Light, said on Oct. 31 that the company’s U.S. revenue for the third quarter fell 13.5 percent in a sign that Bud Light’s promotion with a transgender influencer continues to weigh on sales.

Bud Light, made by Anheuser-Busch, sits on a store shelf in Miami, Fla., on July 27, 2023. (Joe Raedle/Getty Images)

“Revenue declined by 13.5 percent with revenue per [hectoliter] increasing by 4.9 percent driven by revenue management initiatives,” the brewing giant said in a statement. It also noted a 17.6 percent decline in sales to wholesalers and a decline of 16.6 percent for sales-to-retailers.

That’s “primarily due to the volume decline of Bud Light and impacted by shipment phasing ahead of our October price increase last year,” Anheuser-Busch wrote, noting that its U.S. earnings before interest, taxes, depreciation, and amortization (EBITDA) declined by 29.6 percent for the quarter.

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“This kind of collapse has never occurred in history”: Come see how Bud Light sales have plummeted beyond what anyone thought possible

Via Not the Bee

To those who said this boycott wouldn’t work: What say you now?

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