IMPOSSIBLE? NO, INEDIBLE.

Submitted by Hardscrabble Farmer

Via Zerohedge

Impossible Foods “Makes Organization Changes” As Fake Meat Fad Rots

If readers have been paying attention, global elites and their corporate-state media clowns have been pushing “meat alternatives” for several years.

Technocratic elites have decided in the so-called “Great Reset” in a post-COVID world that peasants should eat plant-based meat instead of the real thing as a way for “sustainable nutrition.”

Fake meat startups such as Impossible Foods and Beyond Meat are some leaders in the space. Though recent developments suggest shifting people onto a fake meat diet is faltering.

For example, Impossible Foods, a producer of fake meat, told Bloomberg on Monday that it has terminated employees in an internal reorganization effort.

“Earlier this month we made some organizational changes on several teams to ensure the functions supporting our business are best aligned with our strategy,” said a company spokesperson.

“This included downsizing some teams, and as a result a small number of employees were impacted,” the spokesperson continued. 

The spokesperson said that about 15 employees were affected by Impossible’s 800 employees worldwide.

An internal shakeup could be due to the slow adoption of fake meat.

Another plant-based meat company, Beyond Meat, reported lower than expected third-quarter sales and slashed revenue guidance for the fourth quarter.

Short-sellers, such as Jim Chanos of Kynikos Associates, one of the world’s best-known short sellers, have piled into the company with bearish bets. Earlier this month, the stock was one of the most shorted on US exchanges. Shares currently trade at the $57 handle, nearing the IPO level of $45.

The problem with Beyond Meat is that growth in fake meat sales collapsed in 2021.

Is the fake meat trend just a fad? If so, this would be problematic for the elites, such as Bill Gates, who has made significant investments into this space. Thanks, but no thanks, our readers will stick with good ole’ beef and other real meat instead of the junk Gates pushes.

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58 Comments
BL
BL
January 25, 2022 12:32 pm

Should have been called “Impossible to Eat” Meat……Bleeeh

God put cows on Earth so we could have cookouts. 🙂

Ford4000
Ford4000
  BL
January 25, 2022 12:49 pm

Yup, PETA=people-eat-tasty-animals.

Anonymous
Anonymous
  Ford4000
January 25, 2022 3:50 pm

I had that sticker on my car, and it got vandalized
Have it on the sxs, pull into the bbq joint, got a free briskit sammich. All in all a fair trade. I drive 90miles to that joint now. Jenns hot and frosty in Ellenburg ny. Do yourself a favor if you are in the area.

Anonymous
Anonymous
  BL
January 25, 2022 12:52 pm

I agree. God finds it equally agreeable, and this is why it brings us great satisfaction. Grilling meat, drinking beer and wine, and a good cookout is great stuff.
God wants us to eat good food, drink and be happy.

“And ye shall offer with the bread seven lambs without blemish of the first year, and one young bullock, and two rams: they shall be for a burnt offering unto the LORD, with their meat offering, and their drink offerings, even an offering made by fire, of sweet savour unto the LORD.”
~ Leviticus 23:18~

20 “And Noah builded an altar unto the Lord; and took of every clean beast, and of every clean fowl, and offered burnt offerings on the altar.”
21 “And the Lord smelled a sweet savour; and the Lord said in his heart, I will not again curse the ground any more for man’s sake; for the imagination of man’s heart is evil from his youth; neither will I again smite any more every thing living, as I have done.”
~Genesis 8:20-21~

Dangerous Variant
Dangerous Variant
  BL
January 25, 2022 3:18 pm

Exactly. All things planted in a fiat morality cannot rise to the sun. God’s grace is infinite. Instagram virtue signaling from poasting fakemeat selfies is, shall we say, genetically modified, and thus doomed to the perpetual mutations required to keep the Truth from culling such chimeras from the landscape.

For me all of these “great innovations” are about conditioning us to their fiat morality. 2+2=5. Turn vegetables and (other propriety GMO’s and “technology”) into “meat” then deny us meat. Keep muddling. Pushing the boundaries. In clown world it’s all fake and gay and these tranny burgers are just one more thing on the menu before its us on there too.

Catapult
Catapult
  BL
January 25, 2022 5:06 pm

In a time of plenty, the Great Reset creates shortages. That’s the result of arbitrary industry and government policies. We find out there’s a food shortage. Yeah, there’s a problem getting food to the market because of the contrived supply chain collapse, but we’re told that food is also getting unavailable. Well, with Bill Gates and his Chinese pals buying up all the available farm land, I guess I can see why. All according to plan of course. Meat? Only for government officials and other members of the elite. Peasants should eat bugs and weeds.

very old white guy
very old white guy
  Catapult
January 26, 2022 6:29 am

Let them eat “lead”.

brian
brian
January 25, 2022 12:35 pm

These guys play the long game so this short term hiccup won’t deter them. If anything they’ll take the spot light off of it and then rebrand, re-introduce it a bit later as the new and improved meat alternative. Like the cat… it’ll be back…

Ford4000
Ford4000
  brian
January 25, 2022 12:48 pm

I agree Brian. Not only do they play the long game, the business model they all seem to use is Lie, Cheat & Steal. We are seeing the same thing play out in the NWO. I don’t think this game is over by a long shot.

Anonymous
Anonymous
  brian
January 25, 2022 12:57 pm

What THEY need is a real crisis … like a world war. It’s a sure-fire catalyst for everything.

Why else would they be fucking with China and Russia?

daddy Joe
daddy Joe
  brian
January 25, 2022 5:08 pm

Brian, yep, long game. I remember 20 years ago some “friends” served up some veggie burgers. They weren’t too good, but I’d taught my seven kids to do as the Romans do. It caused a literal riot of alien farts that we’ll never forget no matter how long the game goes. Vegetables yes, meat yes, but no fake frankenfood ever.

RiNS
RiNS
January 25, 2022 12:37 pm

My guess is they were propping up sales figures and hoping at some point things would catch on.

BL
BL
  RiNS
January 25, 2022 12:51 pm

RiNS- I’m with Brian, the Israelis are knee deep in investment into plant based Soylent faux food. They have very, very high tech production of this crappola. They will be back and try again when beef goes to $100ib.

I want to know how JUST EGGS is coming along. millennials actually believe chickens laying eggs is cruel, like somehow we force the process on them.

Mygirl....maybe
Mygirl....maybe
  BL
January 25, 2022 1:41 pm

Most soybeans grown in the US are GMO. Most fake meat is made from soybeans. It’s like the batteries used in ‘green energy’ production, most are not recyclable and very toxic to the environment.
Then there are the conditioners, thickeners, gums and cellulose added to the fake meat to replicate the texture of meat. Most healthy and organic foods contain thickeners and emulsifiers, all chemicals and most not very good for you.

If you want to make bean burgers that can be quite tasty, have at it but don’t eat the fake meat crap sold in supermarkets. In terms of chemicals and adulterants it’s just as bad as a bag of supermarket cookies. You’re better off eating the cookies.

cellulose
NOUN
an insoluble substance which is the main constituent of plant cell walls and of vegetable fibers such as cotton. It is a polysaccharide consisting of chains of glucose monomers.

https://elmhurst1925.com/blogs/news/gums-thickeners-and-emulsifiers-in-food-are-they-really-bad

brian
brian
  Mygirl....maybe
January 25, 2022 2:04 pm

You’re better off eating the cookies.

Small correction. You’d be better off eating the packaging.

Anonymous
Anonymous
  RiNS
January 25, 2022 1:09 pm

True, but they’re not dealing with a bunch of kid investors or juvenile consumers.
“Channel stuffing” or overstating production and initially overfilling the supply chain to mask true sales numbers is an old business trick. Real sales numbers will eventually catch up to this ruse.

Think about it. Why else would TPTB brainwash children as they do? They know children are highly impressionable, lack experience of the world and of things, and will be fairly agreeable to trying something new. Kids need wise adults and a wide assortment of things to learn from. If they’re only offered garbage from evil people to begin with what else will they have to compare it to?

Moblacksmith
Moblacksmith
January 25, 2022 12:51 pm

Maybe cause it tastes like it passed through a beef first? Or maybe some people have read the packaging and all the chemicals needed to create it and saw the light?

Anonymous
Anonymous
  Moblacksmith
January 25, 2022 1:26 pm

It’s always wise to read the ingredient labels. Just look at some of the junk that’s in processed foods. A lot of folks don’t even know about basic chemistry or even how to pronounce half the stuff the industry puts into contemporary foods.
Polysorbates , two or three forms of sodium or sulfites as preservatives in our food and wine. Artificial food coloring. High fructose corn syrup as a substitute for sugar.

Offer a kid a glass of Tang or real orange juice and see which one is preferred …

Mygirl....maybe
Mygirl....maybe
  Moblacksmith
January 25, 2022 2:01 pm

comment image

B Les White
B Les White
  Mygirl....maybe
January 25, 2022 2:43 pm

What the hell is “post consumer content”??? Poop??

Red River D
Red River D
  B Les White
January 25, 2022 6:25 pm

HA HA. You thought we were talking about the BOX, didn’t you!?!?

NOT SO!!!

Truth in advertising.

Tom MacGyver
Tom MacGyver
January 25, 2022 1:23 pm

Shades of “Soylent Green…” “Plant-based…” Sorry, “Technocrats,” but God beat you to it, as usual. Cows, sheep, goats, deer,… even bison… They’re ALL plant-based…

…God knows best… I’ll go with God… not God knows what…

Unreconstructed
Unreconstructed
January 25, 2022 1:28 pm

Our ancestors didn’t scratch and claw their way to the top of the food chain so we could be leaf-eating herbivores.

Iska Waran
Iska Waran
January 25, 2022 1:40 pm

I think that vegans think that if people stopped eating animals, then the animals would just live free in the forest. There are about 75 million hogs in the US. What would the vegans have us do? Open up the pens and shoe them onto the highway so they could go live in the woods? How would the 75 million hogs fare in the battle against the 95 million bovines? Would the chickens just wander around? Would they get along with the turkeys?

Getting rid of meat means that those animals would simply not exist. Even if you love the heck out of animals is it better for them to never be born? That’s not obvious to me. A case can be made that it’s better for a piglet to be born, suckle at its mother’s teat, roughhouse with its siblings and then once it’s full grown, meet its demise quickly and painlessly than to never have been born in the first place.

I know the Lord Jesus ate meat and fish. That settles the matter for me.

TN Patriot
TN Patriot
  Iska Waran
January 25, 2022 2:02 pm

If you turn 75 million hogs loose, there soon will not be anything for the vegans to eat as the hogs will have rooted it all up.

Ginger
Ginger
  TN Patriot
January 25, 2022 2:52 pm

Not to mention that the baby pigs would have tusks. Razor sharp, ready to rip up a belly so the intestines of common folk just fall out the gaping wound, then they(the pigs) would eat them(the common folk that were just walking along, minding their own business).
This is why the movie Old Yellar should be shown to all children starting at the age of two. In fact it should be a holiday movie shown every year, maybe at Halloween right before the youngins go out trick or treating.

ILuvCO2
ILuvCO2
  Ginger
January 25, 2022 10:23 pm

dammit but I guess I gotta get used to a tree stand since I’m afraid of heights. dammit.

RiNS
RiNS
  Iska Waran
January 25, 2022 3:12 pm

The next time a vegan gets all high and mighty show this…

All that soy gotta be protected by killing animals before they even get a chance to eat it…

ILuvCO2
ILuvCO2
  Iska Waran
January 25, 2022 11:12 pm

This country would have never existed if it were not for pigs and sheep. Did you know all of New England was once all sheep country. What do you think all the rock walls in the woods are for? In Virginia now, so pigs and cows. Go eat a soy burger you fucks.

Trapped in Portlandia
Trapped in Portlandia
January 25, 2022 1:42 pm

Vegetarians will not eat this crap because they don’t eat meat, even fake meat.

Non-vegetarians will not eat this crap because they like the taste, texture, and smell of real meat.

Non-vegetarians who are concerned about animal welfare will eat free-range meat from their local farmer.

So who the hell is the market for this crap?

Mygirl....maybe
Mygirl....maybe
  Trapped in Portlandia
January 25, 2022 1:51 pm

No idea the market for fake meat or fake anything. Margarine is inedible, nasty stuff. Most commercially available vegetable oils aren’t real good for you, and the vegans will eat heart clogging cholesterol laden vegetable oils over butter. Chickens lay eggs and those eggs are often not fertile, meaning no baby chickens. So, what to do with infertile eggs? Vegans won’t eat them because they come from an animal. So, let eggs that chickens produce daily go to waste?

BL
BL
  Mygirl....maybe
January 25, 2022 2:04 pm

MyG- Vegans are nutty. Did you know that margarine has a molecular structure almost identical to plastic. Some of those no cholesterol squeeze bottle margarine goops ACTUALLY turn to plastic if heated at high heat in a frying pan, you can’t fry it as it is basically liquid plastic. Now, they KNOW the crap they are selling to us as food IS NOT EDIBLE but if the public sees it on a TV commercial, they’re gonna buy it..

Stu Gotz
Stu Gotz
  Trapped in Portlandia
January 25, 2022 6:26 pm

I’ve been an ovo-lacto (I eat eggs and dairy) vegetarian for 45 years, not vegan. You are correct. Eating lab grown slop extruded onto a conveyor is of zero interest to me and most vegetarians I know. We eat what we do to stay healthier. That concoction is the last thing I would ingest.

It was a fad for the same reason everything that is a fad becomes one: it was pushed in the media. Non-vegetarians tried a couple and went back to eating what they like. Little did these startups guess that Beyond Meat was the event horizon of a financial black hole.

I don’t get into proselytizing about it. I eat what I do to stay healthy and out of respect for life. I leave everyone else alone to decide for themselves what their priorities are. I eat organic, free-range foods as much as is available. It costs a lot more, but I prefer paying now rather than paying a gastroenterologist or oncologist later.

I’m 72, have not had an inoculation in 13 years, have all my teeth, no hearing aid and no joints replaced or even hurting, on zero medications and kept myself well during Delta using colloidal silver nasal spray. I am confident my diet has played a big part in keeping me healthy.

You do you. I am OK with that. The world doesn’t have to agree with me, as long as I am free to take the road I wish to take, too.

Anthony Aaron
Anthony Aaron
January 25, 2022 2:04 pm

Actually, Bill from the Gates is also a big proponent of people having to eat insects — saying that we’ll come to like it (reminds me of the great reset motto of ‘you’ll own nothing and you’ll be happy’ fustercluck that’s being pushed on US).

MrLiberty
MrLiberty
January 25, 2022 2:31 pm

Folks like Loma Linda foods (7th day Adventists) and hundreds of other companies have been catering to vegetarians for 40 years or more. Their market ebbs and flows for sure, but they have never had the delusion that what they are selling is identical to meat. 7th day Adventists are vegetarians and simply want a vegetarian source of protein that meets their needs. While folks like Impossible and Beyond will fold, all the rest will simply carry on as they did before the virtue signaling trend began.

Stu Gotz
Stu Gotz
  MrLiberty
January 25, 2022 6:29 pm

Absolutely. And there are more choices than ever before for vegetarians and vegans without having to resort to frankenfoods like those mentioned.

Glock-N-Load
Glock-N-Load
  MrLiberty
January 26, 2022 12:41 am

I’m a 7th Day Adventist. Yep, raised vegetarian but mom took each of us kids, separately, (5 of us) with her to get KFC (i think it was Gino’s back then) or Long John Silvers behind dad’s back. I still eat, on occasion, Morning Star “fake meat”. My kids wouldn’t ever eat it, my grandkids won’t eat it. Hell, even my dogs won’t touch it. LOL

ordo ab chao
ordo ab chao
January 25, 2022 3:26 pm

Fake WMDs in Iraq after the fake terrorist attack for the ‘felling of the towers’ ceremony, to a fake president with a fake female first lady to a fake swamp draining snake president, who declared war on a fake invisible enemy that caused a fake two weeks to flatten a fake curve, who made a fake warp speed effort to develop a fake vax, who then packed up and left after a fake election and a fake call to ‘walk to the capital together’ in protest, and now a fake brained president with a fake artist son, and a new set of fake terrorists….

annuit coeptis novus ordo seclorum <—=== fake fiat money flaming to ashes, that births a fake new world with a fake alien savior

Why not fake meat?

Winchester
Winchester
January 25, 2022 3:41 pm

Hmm I just stirred my homemade chili that has been simmering in the slow cooker for a few hours now. Beef from a cow raised not too far from here. I will never make a chili with anything but beef, well okay venison is also a good choice.

brian
brian
  Winchester
January 25, 2022 3:43 pm

moose and elk is also VERY tasty… sigh… miss me moose…

Winchester
Winchester
  brian
January 25, 2022 3:47 pm

I remember having elk burgers once. They were amazing.

brian
brian
  Winchester
January 25, 2022 3:49 pm

Think how nice big chunks of browned moose or elk would be in that chili… yeah my mouth is full on salivating…

Anonymous
Anonymous
January 25, 2022 3:47 pm

Vegan approved
Nothing but plant and a generous dose of assorted chemicals
Yum

Catapult
Catapult
January 25, 2022 4:59 pm

I just don’t get it. The Illuminati in Davos want us to forego meat so what do their subservient corporate food manufacturers produce? Stuff that is supposed to look and taste like meat. I guess by “sustainable” that means food that’s only available to the elite. Peasants must eat plants and bugs.

Catapult
Catapult
January 25, 2022 5:17 pm

Why do we have these fake meats anyway? Vegans are supposed to happy with their tofu, celery sticks and shredded carrots. They gave up meat and presumably, anything that looks or tastes like it. Something having to do with being morally superior or enlightened.

Regular humans, who are omnivores, require some meat in their diets and no amount of beans and rice, soy extracts or dietary supplements can match meat’s nutritional content or density.

But I think I see where this is headed. In order to separate and distinguish themselves from the great unwashed deplorables, the world’s elite need to create a superior diet for themselves. They will be the only ones to whom meat will be available while the deplorables can munch on bugs and weeds. But take heart! It’s all for a Greater Good! This will save the planet!

Oh wait, I forgot something. The Great Reset requires a drastic reduction of the world population. Somewhere around 80%, I believe. Well, we KNOW the Illuminati are not going to offer themselves up for sacrifice, so I guess it’s up to the Deplorables to die off. But hey, what about those billions of dead bodies? Guess what! Soylent Green! Meat shortage solved!

Random Factor
Random Factor
  Catapult
January 25, 2022 5:36 pm

They intend to become Morlocks. Remember what they eat.

Suds
Suds
January 25, 2022 5:53 pm

There’s always a place on God’s green earth where many animals belong.

Right next to the mashed taters and green beans.

EODCrow
EODCrow
January 25, 2022 6:56 pm

They will just push this crap on the military. All chow halls, galleys, and Air Force restaurants will be required to shift to this miserable failure. I would also imagine we will see it in MREs, as if they weren’t bad enough already.

Just like when they forced the Navy to switch to aviation bio-fuel

Red River D
Red River D
  EODCrow
January 25, 2022 7:46 pm

I always thought MREs were sufficiently tasty.

Until you try to live off em for more than two weeks. Then the gastro-intestinal train wreck ensues!

Old time EOD Navy fella, eh? There’s a handful of salty snake eaters prowling and growling around these comment boards.

rhs jr
rhs jr
January 25, 2022 9:17 pm

The cheaper plant based fake meat will not have the same amino acids as real meat so if you feed it to your kids, they will grow up stunted and look like they came from Bangladesh. Labor and Trucking are minor problems in my opinion compared to the 250% increase in fertilizer costs this year; ranchers can’t afford to fertilize pastures, cows have to be culled, future production and consumers will get screwed. No need for labor or trucking when there is no production. FJB cut off the gas lines last year and started a lot of problems; he needs to undo his screw-ups and start building fertilizer plants ASAP because people world wide must eat. Hold your nose and vote Nov2022 (for the most Conservative Candidate of course).

brian
brian
  rhs jr
January 25, 2022 9:30 pm

No need for labor or trucking when there is no production.

Well lets see… no trucking means… no fertilizer hauled into your farm supply shops equals no farm production or reduced product…

No truckers means you have no fuel to run your tractors because I’m pretty certain a fuel truck visits your farm if you run tractors.

No trucking means you might get your products to a processor be it grains, beef, etc but then how will they get that processed product to the distribution centers??? Meaning it will all backlog in a very short time frame when truckers don’t move it.

No truckers moving product to consumer outlets from distribution centers means a whole lotta angry people with pitch forks marching onto the guvna’s doorstep. Plus if your product can’t get to the consumers means you won’t be getting paid and what will you buy fertilizer with next year???

Sorry but truckers, cargo movers are THE life blood of any civilization. take them out and the country/civilization collapses. You cannot do anything without truckers.

ILuvCO2
ILuvCO2
  brian
January 25, 2022 11:15 pm

still love this album…… even as a punker…..

rhs jr
rhs jr
  brian
January 25, 2022 11:32 pm

I was talking about the shortage of fertilizer, its’ 250% yoy price increase, and what that will do to the beef ( pork & chicken) production in the next decade; you took my comments beyond that issue to trucking in general; of course your every point is 100% valid and I agree. I repeat that if Ranchers (and Farmers) can’t afford fertilizer for pastures (and vegetables), cattle herds will get culled, meat will be cheap for some months, then get expensive for decades; consumers, labor and trucking for the cattle/meat industry will suffer. There probably won’t even be raw materials to make fake meat.

ILuvCO2
ILuvCO2
  brian
January 25, 2022 11:32 pm

Chemical fertilizers kill people, just sayi’n. Just like vaccines.

Patrick Buchanan
Patrick Buchanan
January 26, 2022 12:25 am

A few years ago my former wife cooked a meatless meal consisting of faux meat for her vegetarian son-in-law. OMG, that stench from that garbage in the kitchen was unbearable and had to leave the room. It was beyond disgusting but absolutely horrifying. I’ll never forget that smell as long as I live nor do I ever want to experience it again.

ursel doran
ursel doran
January 26, 2022 12:49 am

What I found astounding after taking a bite years ago after they first came out, just out of curiosity, is they could not have considered putting some A1 or some other flavoring in it to give it some taste. Sawdust, along with ground up soybeans, aka Tofu, is tasteless.

very old white guy
very old white guy
January 26, 2022 6:26 am

Real meat protein is needed for healthy development and good physical condition throughout life.