Halloween Spending 2023

I spent $21 on a bag of candy with 230 pieces. That’s 9 cents for the tiniest pieces of candy you can imagine. Back when I was a kid 10 cents would get you a full size Hershey Bar or 2 large Mallow Cups.

Guest Post by Martin Armstrong

The final quarter is the biggest season for retail. The National Retail Federation believes Americans will continue spending this holiday season despite inflation. Halloween alone is expected to reel in $12.2 billion, with the average participant spending $108.24. This marks a $2 billion jump compared to last October 31.

These figures are based on the National Retail Federation’s annual survey conducted by Prosper Insights & Analytics. Around 73% of Americans plan to celebrate the holiday in one form or another. Those cheaply made expensive costumes rake in the most money each Halloween season, and 69% of Americans plan to dress up. Americans are expected to spend $4.1 billion on costumes alone. Pet costumes have become a recent trend that retailers are capitalizing on. Pet owners are expected to spend $700 million on dressing up their pets.

Of the 73% participating, 77% plan to decorate for the occasion, and spending is expected to reach $3.9 billion. About 68% plan to hand out candy to the tune of $3.6 billion. An additional $500 million will be spent on holiday cards.

There are countries with lower GDPs than $12.2 billion. This is a good precursor to overall spending for the holiday season as retailers rely on Q4 to meet their quotas. “More Americans than ever will be reaching into their wallets and spending a record amount of money to celebrate Halloween this year,” NRF President and CEO Matthew Shay said. “Consumers will be shopping early for festive décor and other related items and retailers are prepared with the inventory to help customers and their families take part in this popular and fun tradition.”

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19 Comments
Pegleg
Pegleg
October 31, 2023 8:30 am

You must be young, I remember when 5 cents got you that candy bar!

AKJOHN
AKJOHN
  Pegleg
October 31, 2023 11:31 am

And the candy stores had penny candy and 5 to 10 cent ice cream and popsicles.

Anonymous
Anonymous
  AKJOHN
October 31, 2023 12:53 pm

The penny candy was great, you filled up a small paper bag for about a nickel. Candy cigarettes. bubble gum, licorice babies (called differently back then) small tootsie rolls, pixie stick and those little wax bottle with something like kool-aide in them. I am sure I am forgetting some other good stuff. Our grandfather would take us and you picked what you wanted from the other side of the counter and the store clerk filled the bag for you. Those were small neighborhood stores, no supermarkets back then.

Anonymous
Anonymous
  Anonymous
October 31, 2023 3:56 pm

Tar babies lol

TN Patriot
TN Patriot
  AKJOHN
October 31, 2023 7:36 pm

Halloween always had the wax mustaches and lips at the corner store.
comment image

TN Patriot
TN Patriot
  Pegleg
October 31, 2023 7:38 pm

And no sales tax until you spent $1.00

Anonymous
Anonymous
October 31, 2023 10:05 am

I remember when a dollar cost a nickle.

Anonymous
Anonymous
  Anonymous
October 31, 2023 12:54 pm

Now a nickle costs two dollars! If you want real nickle in it.

Harrington Richardson: Call Him "Weimar Joe"
Harrington Richardson: Call Him "Weimar Joe"
October 31, 2023 10:13 am

I remember Ten For 39 cents in the early to mid 60’s at our local Eagle grocery store.

Anonymous
Anonymous

We had 4. Loafs of bread for a dollar in the early seventies.

rhs jr
rhs jr
October 31, 2023 12:01 pm

I used to pick up pop bottles on the way to the little country store and then cash them in for a coke and treats.

Anonymous
Anonymous
  rhs jr
October 31, 2023 1:40 pm

We picked up beer bottles, we lived near a huge undeveloped park where the older kids had beer parties.

TN Patriot
TN Patriot
  rhs jr
October 31, 2023 7:33 pm

VFW was just down the street from my grandparents house. The state was dry back then so everyone would keep their bottle in the car an go out to mix their drinks to carry back in. I used to get up early on Sunday morning to go pick up as many coke bottles as I could before they came around to clean up the area. 2 cents a bottle was a lot of money for a grade school kid in the late ’50’s.

Dee in FL
Dee in FL
October 31, 2023 12:03 pm

Spent nothing no kids, they all go to a couple of subdivisions doesn’t bother me a bit.

Anonymous
Anonymous
  Dee in FL
October 31, 2023 4:41 pm

Just hang a registered sex offender sign on the door. No kids will knock or ring your door bell

Liberty Advocate
Liberty Advocate
October 31, 2023 2:37 pm

What was the average net worth of Americans back then compared to now?

Anonymous
Anonymous
October 31, 2023 3:55 pm

Don’t forget to add in and give out old duck sauce and soy sauce packets, mayo/mustard/ketchup packets and fortune cookies . That’s the “trick” in trick or treating.

A cruel accountant
A cruel accountant
October 31, 2023 7:06 pm

This has been going on for 50 years. Duh!

What have you done about it!?!?

Anonymous
Anonymous
October 31, 2023 8:29 pm

Such a stupid, silly holiday. If you want to celebrate something, try the Most Perfect Sacrifice of the Blood of the God-Man, aka Good Friday.