For CNBC, 2014 Was The Worst. Year. Ever.

Booyah!!!

 

This is another example of how the mood of the public changes during a Fourth Turning Crisis. During the Unraveling from 1995 through 2005 the masses were still mesmerized by dreams of riches. They still believed you could get rich in the stock market and housing market.

The belief in financial gurus, TV pundits, Ivy League economists, Wall Street CEOs, and politicians has evaporated, as the average person has seen their standard of living relentlessly decline since 2008. The mood of the country darkens. The Fourth Turning skies portend violent storms on the horizon. Bad times lie ahead, and people know it in their hearts.

Tyler Durden's picture

Submitted by Tyler Durden on 01/01/2015 14:18 -0500

Another year of putting lipstick on the zombie known as the global economy, kept walking only thanks to $11 trillion in liquidity injections by the world’s central banks and tens of trillions of new Chinese credit created out of thin air and promptly misallocated and embezzled, and the results are in. The bottom line: according to Nielsen, is that despite the S&P recording a whopping 53 all time highs, and the Dow rising over 18,000, the channel that was once must watch financial TV for mom and pop, and has since devolved into endless cheerleading of failed policies and rigged markets, namely CNBC, just suffered its worst year in, well, ever.

But don’t worry: the “retail investor” who has now fully given up on the “market”, will surely be back this year, and with it CNBC’s ratings.

In the meantime, here are the facts:

  • CNBC’s Total Business Day segment (M-F 9:30a-5p), just delivered its lowest rated year since 1995 with P2+ and delivered its lowest rated year ever since 1992 with the 25-54 demographic

Program Highlights 2014

  • Squawk Box delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Squawk on the Street delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money/Halftime Report delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Power Lunch delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Street Signs delivered its lowest rated year ever with both total viewers and the 25-54 demo
  • Closing Bell (3p-5p) delivered  its lowest rated year ever with both total viewers and the 25-54 demo
  • Fast Money delivered its lowest rated year ever with total viewers and its 2nd lowest rated year ever with the 25-54 demo (lowest rated year ever is 2013)
  • Mad Money delivered its 2nd lowest rated year ever with total viewers (lowest rated year is 2013) and its lowest rated year ever with the 25-54 demo

Finally, one wonders if without the Fed and other central banks, the real S&P500 wouldn’t look like the chart of CNBC’s Nielsen ratings…

Source: Nielsen


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2 Comments
Kill Bill
Kill Bill
January 1, 2015 7:19 pm

CNBC? WTF is that?

Good riddance to bad rubbish.

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Bea Lever
Bea Lever
January 1, 2015 10:58 pm

@Kill Bill

CNBC? WTF is that?

Answer- A poorly scripted comedy show starring second rate actors who impersonate experts in the financial markets who sucker sheep into the slaughterhouse……shameful.
Obviously the sheep have wised up.

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