Today’s question hits our illustrious Admin close to home. Is it a good time to be expanding by putting yet another 400k square foot store in the San Francisco area? Granted, it wouldn’t open for 2 years. On a side note, it’s a shame I have to correct these articles written by “professional” journalists before posting. The English language is dead.
Dublin: IKEA launches push for third Bay Area store
By Patricia Torres, [email protected]
IKEA has submitted plans for a new home furnishings store in Dublin that would open in about two years and employ 350 permanent workers and create 500 construction jobs, and will be built on a site next to a possible boutique hotel, restaurant and shopping complex, the retailing giant said.
DUBLIN — With opposition mounting, IKEA has launched a public relations campaign aimed at winning approval for its third Bay Area store.
While touting how much tax revenue its store would generate and jobs it will create, IKEA said it will hold two open houses to listen to the concerns of local residents and business owners.
“We recognize there are opinions against it but we also realize there are many supporters and we believe we have a strong proposal,” said Joseph Roth, expansion and property public affairs manager at IKEA. “We are looking for input so we can have the project be the best as possible for the city of Dublin.”
Opposition surfaced almost immediately after the Swedish home goods company announced its plans in March. Dublin resident Tom Cignarella started an online petition, which as of Monday morning had 1,827 signatures.
Resident Kerrie Chabot said Dublin is not a good fit for the store. “I do not think it is a great location; maybe somewhere more east would be better. This is a large of project that it is not appropriate for this city due to the very weak infrastructure and an increase in traffic in all directions,” Chabot said.
Off I-580 and Hacienda Drive, the 27-acre site would have a 378,000 square-foot store with 1,150 parking spaces. Another 60,000 square feet is planned for restaurants and entertainment.
“For us, it is a very interesting opportunity because we have more land than we will need for the store and we are looking to get some input on what other businesses or entertainment concepts to build,” Roth said. “With the extra land we want to ensure that the development is pedestrians friendly so that it can compliment and work with the other shopping around the area.”
Dublin spokeswoman Lori Taylor said residents will have a lot of time to voice questions and concerns.
“There is going to be a lot of changes from now until the proposal gets voted on in the spring ,” Taylor said. “I also think that residents thought the city approved the proposal, which its not true. There are still a lot of things IKEA has to go through with the city.”
Currently a supplemental environmental impact report is being prepared.
IKEA says the store would bring in 350 full- and part-time jobs, as well as generate tax revenue for the city and the school district.
The open houses are scheduled for 6 p.m. June 28 at the Holiday Inn, 6680 Regional St. and 7 p.m. June 29 at the Dublin Ranch Golf Course, 5900 Signal Hill Drive.
The City Council is expected to vote on the proposal in the spring and the store would open in 2018.
I analyzed this exact location 13 years ago and concluded it would reduce the profitability of the SF market by millions. The bitch CEO didn’t like my conclusions about SF, NY, LA, Atlanta, and several other markets. We parted ways, with the bitch writing me a big fat check to go away.
The common sense people in Sweden decided I was right and didn’t build any of the stores the bitch wanted. She eventually got fired.
A Dublin store will cannibalize the East Palo Alto store and the East Bay store by 20% each. If their sales are high enough, that might make sense today. It didn’t make sense 13 years ago.
For newbies, here’s a link to my IKEA story.
http://www.theburningplatform.com/2011/02/05/ikea-my-story/
Admin,
I read the entire story. And quite a story it is.
I can imagine how traumatized you were while
on your Disney vacation, after leaving IKEA.
What could you do? What men do…keep quiet
and move on. Thanks.
it’s a great time.
because fuck IKEA, hope it costs them tons of money, they can die from choking on rancid pig cock
If you were interested in alliteration — such as, Diseased Donkey Dick — you could go with Putrid Pig Peckers.
stucky,
that’s what i originally wrote but then changed it so that I wouldn’t have to cite you as a source or pay you licensing fees for that piece of “intellectual property” (lol).
Do they still use horse meat in their meat balls?I think their was also other creatures used in EU meatballs.Used to like them until …
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Admin, you have the pleasure of telling IKEA to fuck off in front of the world and prove once and for all that you were indeed right in your conclusions. It’s good to be king and it’s good to have a high traffic internet site of your very own. (golf clap to your success)
Never bought a damn thing from IKEA, prolly never will as I have lost all respect for the dipshit Swedes.
IES !
The story reads like it was machine-translated from Chinese to Swedish to English.
The iKEA cartoons are awful (in a funny way).
Dublin is more an upscale area. IKEA sells mostly low end crap. (just my opinion, never shopped at one) So I don’t think it’s a good fit.
The higher the college educated demographic, the better an IKEA store does. That was a key input in our sale forecasting model. Their furniture is crap, but it is considered stylish, so it appeals to women who think they have style.
“…it is considered stylish, so it appeals to women who think they have style.”
sooooo… stupid cunts
Admin – I agree with that, I suspect their best customers are apartment renters that want cheap but “stylish” throw away crap. Use it in their new apartment and when they move throw it away.
Admin
You’re right. The only people I know that put IKEA cabinets in their own homes are those highly educated college know-it-all types that don’t know shit about quality construction and don’t need, and won’t take anyone’s advice will have IKEA cabinets installed because they like the style. I’ve seen plenty of those people.
The city will approve because they want the tax revenues. End of story.
I was once in an Ikea (Minneapolis) – what a stupid fucking maze. Once in a Walmart (even in Minneapolis, entering Walmart is like a trip to the turd world), and several times in a Target.
I don’t patronize any of those ‘shit stores’. IMO, Ikea merchandise is shit, mostly made in China.
It has been years since I have seen the term “market saturation” used. Same for “productive jobs”.
I was at an IKEA once (Chicago) with $ in my
pocket/ready to spend. It was like a maze.
Anyway, we could not find anything we wanted,
darn, saw a bargain bin and spent $10. on an unframed
triptych of sea shells. That was all the style I needed.
Given the frequent posts on this site and elsewhere about the impending death of many retailers and the downward trend of wages, it would seem like now would be the time to be a bit cautious regarding expansion, especially if that expansion would bleed business from existing locations. But what the fuck do I know? Short answer: nothing. Never have, but what I do know is that I’ve never set foot in an Ikea and probably , no definitely, never will, mostly for what I read here – cheap shit. Also, it sounds like the kind of place that my ex-wife would pretty much demand I accompany her to while the NFC Championship game was on. Needless to say, her demands went unfulfilled sort of like the marriage. Household furnishings smurnishings. Fuck Ikea
Very interesting story!
For not much more than the cost of cheap ass particle board furniture my wife and I bought a house full of 100+ year old genuine antique furniture made from real hardwood. This stuff will easily last another 100 years and probably much longer.
It’s just one of the hundreds of small ways we saved ourselves money over the years. Buy it once and forget about it.
We’ve never had a single reason to visit an IKEA store.
I was in an Ikea in Burlington Ontario once. I told my wife after I got thru the maze as others have called it here that I’ll never darken the door of another. It was like going to a museum to view really shitty modern art. I understand why the store is set up like that because all I wanted to do was buy something so I could get the fuck out of there…
Retail is dying and they want to build another store. Yep sounds like a great idea!