Guest Post by Jeff Thomas
There’s a change taking place in supermarkets – one that’s going largely unnoticed, in spite of the fact that it’s becoming a new norm.
Packaging for products, particularly foodstuffs, is getting downsized. Folger’s coffee, Chobani Yoghurt, Fritos, etc. – all are being offered in smaller packages than before.
The resizing is not dramatic; in fact, it’s so small – sometimes less than 10% – that it’s hard to imagine why they’re bothering to do it.
This is particularly true of items that come in plastic packaging. Gatorade, for example, has been reduced in size from 32 to 28 ounces, but the price is the same.
Continue reading “Bad News Comes in Small Packages”
