By Doug “Uncola” Lynn via TheBurningPlatform.com
In sales and advertising it’s always a numbers game. That is to say the more people are impressed upon with a certain pitch, or spiel as it were, the larger the response will be during any given campaign or promotional event.
In advertising, “points” measure percentages of given populations and can be targeted to select demographics (called Target Rating Points) or even subjective measurements (called Index Rating Points) like the propensity to purchase in any given market.
Furthermore “Gross Impressions” quantify the approximate number and cost per thousands of duplicate people reached within a certain demographic; whereas “Reach” and “Frequency” represent math equations based upon algorithms involving unduplicated people impressed upon within a certain demographic and how many times they were imprinted with any given ad or message.
Continue reading “Truth & Bullshit in the Digital Advertising Age”
