Truth & Bullshit in the Digital Advertising Age

By Doug “Uncola” Lynn via TheBurningPlatform.com

In sales and advertising it’s always a numbers game.  That is to say the more people are impressed upon with a certain pitch, or spiel as it were, the larger the response will be during any given campaign or promotional event.

In advertising, “points” measure percentages of given populations and can be targeted to select demographics (called Target Rating Points) or even subjective measurements (called Index Rating Points) like the propensity to purchase in any given market.

Furthermore “Gross Impressions” quantify the approximate number and cost per thousands of duplicate people reached within a certain demographic; whereas “Reach” and “Frequency” represent math equations based upon algorithms involving unduplicated people impressed upon within a certain demographic and how many times they were imprinted with any given ad or message.

Continue reading “Truth & Bullshit in the Digital Advertising Age”

What Silicon Valley’s Orgy Of Christmas Party Excess Says About America

Submitted by Simon Black via SovereignMan.com,

Do you remember the first website you ever visited?

I do. It was Yahoo!

The year was 1995. Toy Story was the #1 movie in the world. The Oklahoma City bombings claimed the lives of 168 people. War and genocide raged in the ongoing Balkan conflict.

America Online and Prodigy, both early Internet pioneers, offered the public access to the “information superhighway” for the first time.

And a couple of engineers from Stanford University formally incorporated their new ‘search engine’ and brought it online as Yahoo.

It was mesmerizing. The site was a treasure trove of information with vast lists of other websites pertaining to every category under the sun.

And the search feature could help you find exactly what you were looking for. It was amazing.

The first time I used it I remember feeling like I had been transported into the future.

Yahoo quickly became one of the kings of Silicon Valley, drawing in more visitors than any other website in the world.

The following year they went public at a price of $13 per share. Investors loved the company and were convinced it would go to the moon.

Continue reading “What Silicon Valley’s Orgy Of Christmas Party Excess Says About America”

DON’T PUT YOUR YAHOO ON YAHOO

Via The Guardian

Optic Nerve: millions of Yahoo webcam images intercepted by GCHQ

• 1.8m users targeted by UK agency in six-month period alone
• Optic Nerve program collected Yahoo webcam images in bulk
• Yahoo: ‘A whole new level of violation of our users’ privacy’
• Material included large quantity of sexually explicit images

Yahoo webcam image.
The GCHQ program saved one image every five minutes from the users’ feeds. Photograph: Chris Jackson/Getty Images

Spencer Ackerman and James Ball

Britain’s surveillance agency GCHQ, with aid from the US National Security Agency, intercepted and stored the webcam images of millions of internet users not suspected of wrongdoing, secret documents reveal.

GCHQ files dating between 2008 and 2010 explicitly state that a surveillance program codenamed Optic Nerve collected still images of Yahoo webcam chats in bulk and saved them to agency databases, regardless of whether individual users were an intelligence target or not.

In one six-month period in 2008 alone, the agency collected webcam imagery – including substantial quantities of sexually explicit communications – from more than 1.8 million Yahoo user accounts globally.

Yahoo reacted furiously to the webcam interception when approached by the Guardian. The company denied any prior knowledge of the program, accusing the agencies of “a whole new level of violation of our users’ privacy”.

GCHQ does not have the technical means to make sure no images of UK or US citizens are collected and stored by the system, and there are no restrictions under UK law to prevent Americans’ images being accessed by British analysts without an individual warrant.

The documents also chronicle GCHQ’s sustained struggle to keep the large store of sexually explicit imagery collected by Optic Nerve away from the eyes of its staff, though there is little discussion about the privacy implications of storing this material in the first place.
NSA ragout 4

Optic Nerve, the documents provided by NSA whistleblower Edward Snowden show, began as a prototype in 2008 and was still active in 2012, according to an internal GCHQ wiki page accessed that year.
Advertisement

The system, eerily reminiscent of the telescreens evoked in George Orwell’s 1984, was used for experiments in automated facial recognition, to monitor GCHQ’s existing targets, and to discover new targets of interest. Such searches could be used to try to find terror suspects or criminals making use of multiple, anonymous user IDs.

Rather than collecting webcam chats in their entirety, the program saved one image every five minutes from the users’ feeds, partly to comply with human rights legislation, and also to avoid overloading GCHQ’s servers. The documents describe these users as “unselected” – intelligence agency parlance for bulk rather than targeted collection.

One document even likened the program’s “bulk access to Yahoo webcam images/events” to a massive digital police mugbook of previously arrested individuals.

Continue reading “DON’T PUT YOUR YAHOO ON YAHOO”