Blame the Fed for ‘Shrinkflation’

Guest Post by Ron Paul

President Biden may have recently made history as the first president to discuss snack chips in the State of the Union message. He used snack chips to illustrate the phenomenon of shrinkflation. Shrinkflation occurs when businesses reduce the amount of goods sold in order to avoid raising prices. President Biden pointed out that businesses hope that, since both the price and the size of the package remain the same, most consumers will not notice they are getting fewer chips, cookies, or whatever other product has been affected by shrinkflation.

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Shrinkflation: Robbing Us Quietly In Back Alleys

Authored by Michael Maharrey via SchiffGold.com,

Inflation robs you of purchasing power by driving up the price of everything you buy. You see the impacts of inflation every time you go to the store. But sometimes inflation hits you in a more subtle way that’s difficult to see – through “shrinkflation.”

I experienced shrinkflation first-hand last weekend.

Inflation-driven rising prices don’t just hit consumers. In fact, they typically impact producers first. As the cost of materials, labor and equipment goes up, companies feel the pinch. Eventually, they pass those costs on to their customers.

But raising prices is bad for business, so sometimes, companies find other ways to cut costs. They shrink packages or simply put less stuff in the same size box. While the price stays the same, you get less product.

Shrinkflation doesn’t show up in the CPI and consumers often don’t even notice, but the effect is the same as rising prices. You ultimately end up with less stuff.

It is stealth inflation, robbing you of purchasing power in a back alley.

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Shrinkflation: You’re Paying More And Getting Less

Authored by Michael Maharrey via SchiffGold.com,

We are all keenly aware of price inflation. We notice those rising prices every time we go into a store. But the inflation boogeyman is hitting you even harder than you realize.

Not only are you paying more for pretty much everything you buy, you’re getting less.

Literally.

It’s called shrinkflation.

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Welcome to Shrinkflation: Government Edition

Guest Post by Simon Black

After a truly wonderful event over the weekend in Austin, Texas with about 130 of our Total Access members, I hopped a plane to San Diego, California for a flurry of meetings today.

It would be hard to imagine a nicer place. California has extraordinary nature, from its breathtaking coast to inland treasures like Joshua Tree, Yosemite, and Redwood.

The weather, especially here in southern California, is pretty perfect. The sun shines constantly, seemingly everyone is fit and beautiful, and it’s loaded with so many of the things people crave — wealth, celebrity, etc.

Economically there has been a history of natural resource abundance in this state, including the legendary gold rush in the mid 1800s, oil and gas, and incredibly fertile land.

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HOW INFLATION WORKS IN THE REAL WORLD

There is a great little restaurant in the Wildwood Crest, just before you go over the bridge into Cape May called Two Mile Crab House. It sits on the back bay.

Photos - Two Mile Landing Restaurants & Marina Wildwood Crest NJ - Restaurants - Restaurant Passion

People go there for great food and beautiful sunsets. It’s always packed. Even in the off-season we had to wait 25 minutes for a table on Saturday.

Wildwood Crest - Two Mile Landing/Crab House @ sunset tonight! : r/newjersey

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End the Fed and Get More Doritos

Guest Post by Ron Paul

The US government’s Consumer Price Index indicates prices have increased 7.9 percent in the last year. While this statistic shows the highest rate of increase in forty years, it still understates the amount prices have increased, in part because the statistic is manipulated to minimize reported price increases.

A stealth form of inflation is “shrinkflation.” Shrinkflation occurs when businesses reduce the size of a product so its price can stay the same. For example, Frito-Lay recently began putting fewer chips in a bag of Doritos, reducing the weight of a bag about five percent from 9.75 ounces to 9.25 ounces in the process. Of course, charging the same for less is a type of price increase.

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Shrinkflation

Guest Post by Martin Armstrong

Shrinkflation is here to stay now that inflation has reached a 39-year high. It will take the Fed time to tame the monster it unleashed by artificially lowering rates, although governments could take immediate action to help the current supply chain crisis. Shrinkflation, by the way, occurs when products remain the same price or rise, while the product size decreases.

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Grocery Stores Are Masking Price Hikes Via “Shrinkflation”

Via ZeroHedge

The continued decline in Treasury yields has prompted many short-sighted arm-chair analysts to declare that the Fed was right about inflationary pressures being “transitory”. Of course, as Treasury Secretary Janet Yellen herself admitted, a little inflation is necessary for the economy to function long term – because without “controlled inflation,” how else will policymakers inflate away the enormous debts of the US and other governments.

As policymakers prepare to explain to the investing public why inflation is a “good thing”, a report published this week by left-leaning NPR highlighted a phenomenon that is manifesting in grocery stores and other retailers across the US: economists including Pippa Malmgren call it “shrinkflation”. It happens when companies reduce the size or quantity of their products while charging the same price, or even more money.

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How Costco Is Masking A 14% Price Jump With Shrinkflation

Via ZeroHedge

The oldest trick in the retailer book is back.

We have previously written about shrinkflation – the “creative” masking of higher prices whereby retailers sell a materially lower amount of products for the ‘same’ price, covering up what is often a significant price increase on a “per unit” basis (see “”Shrinkflation” – How Food Companies Implement Massive Price Hikes Without You Ever Noticing“, “Shrinkflation Hits The UK: Toblerone Shrinks By 10%, Price Stays The Same“, Shrinkflation Intensifies – Stealth Inflation As Thousands of Food Products Shrink In Size, Not Price), and we have a feeling that in light of the recent surge in commodity costs and food prices, we will be writing about it a whole lot more in the coming weeks.

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