Porsche is Doomed

Guest Post by Eric Peters

Maybe the worst thing about this electric car business is the way it will – if it succeeds – homogenize cars, make one just like another in every meaningful way. Think about bumper cars. You pick a different body or color – but the cars are all exactly the same.

So it is with electric cars.

A motor is, after all, a motor. One spins the same as the others.

Unlike engines – which reciprocate. And which can be (and have been) made in an almost infinite variety of ways: Fours and sixes and eights and tens and twelves; in-line, 90 and 60 degree V. Horizontally opposed. Overhead valve and overhead cam.

Big and small block. Fuel-injected or turbocharged.

Supercharged.

This variety having endowed the cars they powered with distinctive character. Consider, for instance, the Ford small bock V8. Nothing in the world sounds like a solid lifter-cammed 289 HiPo drawing air through a Holley four barrel.

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Or – on the other end of the spectrum – the classic VW Beetle’s air-cooled flat-four. Not another car on Earth sounds like a classic Beetle – which even non-car people can ID by ear. This was a big part of the Beetle’s charm, the quality that endeared it to generations – notwithstanding that it was slow and effused more environmentally unfriendly compounds than the Exxon Valdez (almost).

Point being, for more than 100 years now, the engine has been the literal heart of the matter; the element that not only defined the car it powered but the brand it represented. Think E-Type Jaguars and the mechanical music made by the straight six. The contumacious bark of the Dodge Viper’s outrageous V10.

Rocket Oldsmobiles. Wankel Mazdas.

VTEC Hondas that spin to 9,000 RPM.

Benz diesels that chuff to life no matter what.

I just spent a week test driving the Fiat 124 Spider (reviewed here) which is a Mazda Miata in custom-made Italian sheetmetal threads. With one key difference. It has a different engine – smaller and turbocharged. And this makes it a different car, not just a skin job bumper car – as would be the case if it had the same engine as the Miata.

Or – far worse – an electric motor.

Which brings up, among other things, Porsche.

It stood alone as the only major car company to not embrace the electric car tar baby. And for a damn good reason.

What would Porsche be – the cars and the brand – without the uniquely Porsche boxer sixes that power them? What would make an electric Porsche any different from, say, a Tesla?

Which, for the record, sells cars that are bullet-quick. Quicker than most Porsches, in fact. The Tesla Model S is capable of accelerating to 60 MPH in about 3.5 seconds. It will not do so more than a few times, of course – not without running down its electric battery pack. But the point here is it is very quick, even if only briefly. The only Porsche (production model) that can match its acceleration is the 911.

But Porsche brings other things to the table – and not just being able to refuel in less time than it takes to run to the men’s room (as opposed to the minimum best-case 30-45 minute partial recharge that comes with the keys to an electric car).

Ever start a Porsche?

Ever turn on an electric car?

It is the difference between actual sex and Internet porn.

The Porsche is a machine that comes to life. The electric car is an appliance that moves.

The Porsche makes a sound like nothing else – because nothing else has a Porsche engine powering it. The electric car makes very little sound – a slight whirring is typical – and it sounds like every other electric car because all electric motors are fundamentally the same thing. Whether it’s a Prius or a Tesla or a bumper car at the amusement park. One electric motor may be larger and make more power than another, but the guts are the same. There is a magnetized case and a rod that spins within, the electromagnetic field imparted by current fed into the thing causing the rod to spin.

Key thing – electric motors, unlike engines, do not produce the power that propels the vehicle. They are basically transmissions. They translate the electric power of the batteries into rotational force, applied directly to the wheels, which move the car. An internal combustion engine creates the power that moves the car. It does so via a magnificent concatenation of explosions and inhalations and exhalations which give a particular engine its unique voice – and its unique character.

Porsche used to grok this.

The company resisted the mania to electrify. Perhaps because its execs understood that without internal combustion – without that Porsche flat six – a Porsche becomes something less than a Porsche.

An electric Porsche – no matter how quick – is just a very quick Prius, after all. A bumper car.

No more shifting, either – because electric cars have just one forward speed. No more heel and toe work, no more rev-matched anything. Just… whirrrrr.

And why spend Porsche money on that?

Why bother?

Porsche was the final watertight bulkhead. But the metal is buckling, the last critical compartment has begun to fill up. Bowing to political pressure, Porsche CEO Oliver Blume just recently announced that he expects half of Porsche’s total production to be electric by model year 2023. The first electric Porsche – the Mission E – is on deck for 2019.

It will be der untergang for Porsche.

Blume has decided to ignore the fact that Porsches – unlike electric cars –  are selling gangbusters: 237,778 of them last year, a record and almost 40,000 more cars than Porsche had hoped to sell annually by 2018.

These are cars Porsche makes money on – which sell, in the honest meaning of that word.

Every market indicator indicates that most people are not interested in electric cars. Especially Porsche people. If they wanted an expensive (and quick) electric car, they’d buy Teslas, after all.

And Teslas – like all electric cars – require an elaborate scaffolding of government mandates and subsidies, without which almost none would be manufactured, let alone “sold.”

So why the selbsmordt?

Blume, like every other car company CEO – and especially German/European car company CEOs – is bowing to political pressures. Electric cars are being mandated into existence by the government – most aggressively by European governments, which have passed into law internal combustion No Go Zones. The only cars permitted in certain areas are electric cars. This is going to expand, if the cancer is not irradiated and cauterized.

And it will be the end of Porsche, which becomes just another brightly painted shell – a very expensive bumper car – in an elektrische zukunft.

Blume probably understands this perfectly. But can’t say so publicly. It may be his fate to preside over the demise of one of the most storied and magnificent car companies of them all.

Ich hatte ein Kameraden … 

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20 Comments
kokoda - the most deplorable
kokoda - the most deplorable
July 25, 2017 12:57 pm

What’s the difference between a Tesla on fire in the road and a dead attorney?
There are skid marks in front of the Tesla.

Azathoth
Azathoth
July 25, 2017 1:02 pm

The article makes me want to own a (gas powered) Porsche, and I’m not even car-savvy. There’s this tiny problem with my finances though. Kidding aside….I execrate the effn evil Orwellian government bastards that have to control and monitor every effn thing that every effn person does or buys. If the car were invented now instead of one hundred years ago, they would strangle the auto industry in its cradle and make damn sure only the rich and they themselves would be allowed to drive. It’ll just take ’em a little longer to do that now.

WIP
WIP
July 25, 2017 1:21 pm

If there weren’t 7 billion+ assholes in the world, we wouldn’t be having this discussion. I don’t think anyway.

Miles Long
Miles Long
July 25, 2017 1:27 pm

But… but… but… why are some “identical” bumper cars faster than others?

It’s funny, many Porsche (along with BMW, Mercedes, etc.) owners buy them for the symbolism rather than the driving experience. Porsche could put their emblem on a bag of shit & sell them to some sucker somewhere. Remember the 924? The 944?

A bit of history: Old Ferdinand was playing with electric drive in the 30s. In the 40s he convinced old Adolf that he had the answer to the heavy tank propulsion problem. The original Tiger tank accepted for production was a Porsche wet dream. These were hybrids with 2 gas engines powering 2 generators which ran 2 electric motors. The air-cooled gas engines had bugs that were unfixable at the time so the Germans, needing tanks NOW, changed over to Henschel’s Tiger I building over 1200 of the iconic beasts. About 100 Porsche chassis were already completed. Rather than waste them, most were re-engined with Maybach V-12s, & became the Ferdinand (later Elefant) tank destroyers which debuted in 1943.

There were also other really heavy operating prototypes (i.e. Maus) which showed some promise even though totally impractical, but the amount of copper needed was unsustainable & the plug was pulled.

SebastianX1/9
SebastianX1/9
  Miles Long
July 26, 2017 7:35 am

People like you are awful. Porsche 944 and 968s are the most under-rated sports cars in history, partly because creatures like you worship the 911. My 1989 944 S Turbo will beat any 911 non-turbo through 2001 or so. And it handles like a race car, something I would know about but you would not. And it cost me $14,000 plus $3000 in exhaust and track headers. Porsche has a good reputation because they are better than most cars. Signed, a Ferrari owner who loves his inexpensive Porsche race car.

Captain Willard
Captain Willard
July 25, 2017 2:23 pm

Porsche won the 24 hours of Le Mans this year with a hybrid, beating the Toyota hybrid in an upset. Audi ran and won with diesel hybrids several years running a few years ago. So fast hybrids aren’t exactly news.

The real issue for Porsche, given that they make $20K of operating profit PER VEHICLE PRODUCED, is the cost of hybrid technology. Given the cost of batteries and hybrid drive systems, it will be very difficult for them to replicate, or even come close to, their margin structure with hybrids dominating their product mix. So it’s a business model issue.

I would expect this hybrid transition to be much more gradual than the CEO suggests. But the author’s skepticism is excessive. I would happily replace my old air-cooled 911 with a new hybrid GT3 if I could buy it for under $200K. But I’m guessing a hybrid GT3 would cost Porsche $250K to produce today.

We will all live to see the majority of new sports cars run on hybrid technology within 20 years.

Philbert Desanex
Philbert Desanex
  Captain Willard
July 25, 2017 10:43 pm

that’s just fine if you want to buy a hybrid sports car for yourself, but if the majority sold in the next 20 years are hybrid or electric, it won’t be because of the ‘invisible hand’ of a free market.

starfcker
starfcker
  Captain Willard
July 25, 2017 10:56 pm

Captain, I disagree. Porsche announced last week they are canceling the plug in 911. The hybrid hypercars of a few years ago have already been cast aside as the ultimate performance vehicles. The new McLaren 720s is faster than the P-1 hybrid hypercar. The new Porsche GT2RS is faster than the 918 hybrid hypercar. This is changing really quickly. Watch the Nurburgring record. The Porsche 918 hybrid held it for 3 years. It’s been broken three times in the last three months.

NickelthroweR
NickelthroweR
July 25, 2017 3:12 pm

Greetings,

Porche is probably responding to the fact that the German parliment has outlawed the internal combustion engine. I do not remember when that fully goes off but it is in the making.

unit472
unit472
July 25, 2017 3:42 pm

The future of cars is the ‘bus’. It will travel ‘routes’ and be tracked via GPS. It will not have a public sector parasite in the drivers seat but a computer will offer the same demeaning ride with lights, buzzers and machine voices replacing the bus drivers orders.

Shouldn’t we think about the children too. I still enjoy the lyrics to songs like Little Deuce Coupe but when I was 12 they flowed with the same mysterious music of a powerful gasoline motor revving up. The ICE offered the boy hope. Hope that even if he couldn’t afford the most powerful cars of the automakers he could make his own version of them with aftermarket parts and conversions.

Westcoaster
Westcoaster
July 25, 2017 3:50 pm

Best-sounding car IMO is the old Studebaker 289 V8 with a 4 barrel carb and dual exhaust. It makes a “rump-rump-rump” sound that’s unmistakably Studebaker, with a marvelous 275 HP output. When equipped with a McCullough supercharger (Golden Hawk and Avanti models), the car is hard to take off the line w/o burning rubber.

Dutchman
Dutchman
  Westcoaster
July 25, 2017 4:07 pm

My grandfather had one. Truly way ahead of it’s time.

Dutchman
Dutchman
July 25, 2017 4:11 pm

I would say a goodly number of people who buy these types of cars don’t know how to drive them, and there isn’t anywhere to use that power. They buy them for looks and prestige. So I don’t think they really give a damn about the engine.

I was in fairly heavy in-town freeway traffic. There was a Ferrari ahead of me. It was so low the driver must have been looking at the tail pipe of the car in front of him. I’m pleased to have an SUV, you sit higher and have a better view of traffic.

Anon
Anon
  Dutchman
July 25, 2017 6:15 pm

This ^^^^ is the problem. See, back in the day, a person COULD take out a sports car to a long stretch of highway and open it up. They COULD drive on an autobahn in Germany and enjoy a machine that could do 120. People (not just asshole doctors and yuppies) bought these cars because of their mechanicals and engineering NOT so they could show off to their dopey golfing buddies. That is how they got their reputation in the first place. Think Shelby Cobra. A lot of SUV drivers now drive great off road vehicles that NEVER see a mud bog for the same reason. At least they have not outlawed offroading….yet.
Now enter in MADD, the f’ing safety lobby, policing for profit, Lidar toting revenue collectors everywhere and government assholes mandating what you drive, how you drive them and wanting to track where you drive, to save the earf.
I hate fucking Priuses, and I hate the fucking half twits with their coexist rainbow and Bernie Sanders stickers. I am tired of subsidizing fucking old men so they can make a “statement” with the Tesla and Elon Musk’s supposed “brilliance”.
Sometimes I truly think that I grew up in the wrong decades. While the past had its issues, it seems like the future is nothing but, as Orwell stated – A boot stomping on your face forever….

Leverage
Leverage
  Anon
July 26, 2017 11:02 pm

God Bless you Anon. AMEN and pass the fucking Tequila.

BubblePuppy7
BubblePuppy7
  Dutchman
July 26, 2017 10:03 am

I left the sports car life some time ago for the SUV experience, and agree with your reasons about ride height and view. I compromised…I own a Cayenne S and I’m very happy with it.

Crockdog
Crockdog
July 26, 2017 12:05 am

My wife even gets excited when I start the Porsche Panamera GTS V8. She loves the sound of it and nothing sounds like a Porsche. I would never buy an electric Porsche.

SteveO
SteveO
July 26, 2017 1:50 am

Red Barchetta.

The song has been sung and the story already told.

John Sharpe
John Sharpe
July 26, 2017 10:32 am

Never read a worse piece of auto claptrap! What is it about people who love noise, heat and fumes which typify ICE engines. They remind me of the Harley Davidson retards with their straight pipes on their low performance overpriced excuses for motorcycles. At some point in time batteries, or fuel cells will be improved to the point that range worries and refueling/recharging time will be history. Nothing beats the efficiency, mechanical simplicity and power of an electric motor. You would think people would be more forward thinking instead of stuck in the past with their noise, heat and fume machines. Fair play to Porche! Looks like an excellent move to me!

Leverage
Leverage
  John Sharpe
July 26, 2017 11:05 pm

Your Pussy Hat might be a little too tight there John Sharpe.