Pfizer and Marvel’s “Avengers” are co-promoting Pfizer’s COVID-19 booster vaccines with the Oct. 4 release of a customized comic book.
Just as the “Avengers” repeatedly kept the world safe from the fictional supervillain Ultron, people need to protect themselves by updating their COVID-19 vaccination with the latest booster, according to the promotional comic.
Pfizer announced the new comic book in a tweet:
When Ultron wreaks havoc, the Avengers act as the first line of defense. People can help protect themselves by staying up to date with COVID-19 vaccinations. Head to https://t.co/PfNUYTZlkj to get a first look at Pfizer, BioNTech, and Marvel’s comic book! pic.twitter.com/hwhRateYIB
— Pfizer Inc. (@pfizer) October 4, 2022
The new comic, “Everyday Heroes,” shows Ultron — who represents COVID-19 as it keeps evolving — attacking and being successfully fended off by the Avengers — who represent the different Pfizer vaccinations — while a grandpa and his family are waiting at a nearby clinic to get a COVID-19 vaccine.
The story concludes with pictures of the Avengers and the family displaying bandages on their left arms, showing they got a Pfizer shot.
In addition to the superhero scenes, Pfizer added a page in the comic both before and after the story that shows people of different professions.
“What makes them everyday heroes?” one of the pages reads. “They know what to do to help defend against COVID-19.”
And the comic includes a banner — accompanied by a scannable QR code containing COVID-19 vaccination information provided by Pfizer — that reads, “Vaccinate and stay up-to-date with the latest recommended booster and be an everyday hero!”
The marketing collaboration comes amid sluggish uptake in the U.S. and Europe of Pfizer’s fall Omicron-specific booster shots, according to the Daily Mail, which on Oct. 6 reported that fewer than 1 in 20 eligible Americans had received the shot.
According to the most recent data from the Centers for Disease Control and Prevention (CDC), only 7.6 million Americans have opted to get the updated booster dose as of Sept. 28 — almost one month since the U.S. Food and Drug Administration (FDA) on Aug. 31 granted Emergency Use Authorization for the new Pfizer and Moderna boosters and the CDC’s Advisory Committee on Immunization Practices on Sept. 1 authorized the shots.
Citing data from the European Centre for Disease Prevention and Control, Reuters on Oct. 7 reported that in the EU, weekly vaccine doses administered were ranging from around 1 million to 1.4 million in September.
Pfizer’s enlistment of Marvel’s Avengers comes after the U.S. Congress opted to not pass additional COVID-19 funding, signaling that the U.S. government will no longer be the primary purchaser of its COVID-19 vaccines.
Pfizer CEO Albert Bourla downplayed the potential negative impact the government decision might have on his company’s bottom line, stating that Pfizer’s shift into the private market will allow the drugmaker to be “even more competitive” and that its commercial skills are “even better suited” in an open market than in a government-contracting model.
Last month, Pfizer and Moderna aired new direct-to-consumer (DTC) TV commercials promoting their products — but they had to “play with cool with the branding side of things” because neither company’s fall COVID-19 booster vaccine has full FDA approval.
On Sept. 8 the day before the NFL season kicked off, Pfizer launched its booster ad, known as “More,” which features a narrator, speaking in rhyme, about the “normal” things that happen in everyday life with the tagline, “the more you want to do, the more we want to do.”
Moderna also aired a booster ad in time for the NFL season.
Moderna’s 15-second ad, “Get Boosted this Fall,” features text on a colored background that states, “We’re sick of COVID, but we don’t want to get sick with COVID, either” and then urges people to get their boosters.
Moderna’s logo is visible at the bottom throughout the ad, and the company carries over part of its logo within the text as an extra layer of promotion.
In the second quarter of 2022, Moderna generated $4.7 billion in sales, a 9% increase over the same period last year.
Pfizer’s revenue grew by 47% compared to the second quarter last year, to $27.7 billion, and the company’s net income increased to $9.9 billion — a 78% increase over the same period during 2021.
So far in 2022, Pfizer has spent more than $100 million in advertising.
U.S. 1 of 2 countries that let Big Pharma advertise directly to consumers
The U.S. and New Zealand are the only two countries that allow DTC advertising of pharmaceuticals.
In both countries, people reportedly take 50% more pharmaceuticals than in other nations. Yet Americans are sicker and more economically disadvantaged when compared with people in 10 other wealthy countries, according to the latest Commonwealth Fund report.
The FDA first authorized Pharma advertising in 1938, following the passage of the Federal Food, Drug, and Cosmetic Act. In 1962, Congress formally granted the FDA statutory authority to regulate prescription drug labeling and advertising.
In 1969, the FDA issued final regulations for prescription drug advertising. The regulations state that ads must not be false or misleading, must present a “fair balance” of information describing both the risks and benefits of a drug, must include facts that are “material” to the drug’s promoted uses and must include a brief summary mentioning every risk described in the product’s labeling.
The FDA further relaxed its regulations, in 1995 and in 2004, leading to a boom in pharmaceutical advertising. As the FDA loosened regulations, the agency also took fewer enforcement actions.
In 2005, numerous physicians in the American Medical Association (AMA) drafted a proposal to ban DTC advertising, but the proposal failed.
A decade later, the AMA again called for a ban. Members drafted a new policy, convening a physician task force and launching an advocacy campaign to promote prescription drug affordability and demand greater transparency in prescription drug prices and costs.
However, such efforts appear to have waned in recent years. The AMA’s current ethical code regarding DTC advertising is ambivalent about the marketing strategy and states physicians should “encourage and engage in studies that examine the impact of DTC advertising on patient health and medical care.”
Authors of a 2019 study in the Journal of the American Medical Association of U.S. pharmaceutical marketing trends over 20 years (1997-2016) found DTC advertising increased from $2.1 billion (11.9% of total spending) in 1997 to $9.6 billion (32.0% of total spending) in 2016.
The study’s other key findings included:
- DTC prescription drug advertising increased from $1.3 billion (79,000 ads) to $6 billion (4.6 million ads [including 663,000 TV commercials]), with a shift toward advertising high-cost biologics and cancer immunotherapies.
- Pharmaceutical companies increased DTC marketing about diseases treated by their drugs, with the number of disease awareness campaigns increasing from 44 to 401, and the amount of spending on such campaigns increasing from $177 million to $430 million.
- DTC advertising spending for health services increased from $542 million to $2.9 billion, with the largest spending increases by hospitals, dental centers, cancer centers, mental health and addiction clinics and medical services (e.g., home health).
- DTC spending on advertising for laboratory tests (such as genetic testing) increased from $75.4 million to $82.6 million — although the number of ads increased even more substantially (from 14,100 to 255,300), which the authors suspected reflected an increase in less expensive electronic media advertising.
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Look at it. Take a really good look at that thing. How does any rational human being listen to a single word out of its mouth? This is a highly paid, seriously credentialed executive in the Health Care industry.
How healthy is that specimen?
It’s like taking AP math classes from a mentally retarded person.
In a normal human being the only response you should have is to either laugh or be offended because it clearly either a joke or an insult.
#ClownWorldFaggotIsReal.
Did dearie forget to add photo of the Hellth Dept creature from LA? (The photos presented are perfect and exemplary, Flash)
The Evil Fuckers want to shove everyone’s nose into the giant pile of shit they now call hellth care.
We are being mocked.
They don’t feed their mental health leaders in Canada?
She’s Chinese — she’s used to being starved. Rong famry twadition.
That last word is not Engrish, it’s Elmer Fudd
Just fucking EVIL. Makes Auntie furious.
Listening to that deranged geeky pervert is worse than nails on a chalk board. I have never heard that filthy kike speak.
The case for Disney hating children grows by the day. Queer ’em up. Poison them. Pass ’em around, boys. We’ll get more!
Release the fleet of windowless vans full of candy!
This is why Naomi Wolf, for example, wonders just what the hell is going on. I wonder too. These things that are being pushed on us are bizarre beyond belief. Surely humans could never do this to humans. So whats really going on?
As it was in the Days of Noe, so also shall it be…
It pays to know the times you’re living in.
War is peace.
Freedom is slavery.
Predation is love.
Debt is wealth.
.Gov is national security.
Boycott all things Marvel.
Already done.
One thing here or there makes insignificant difference.
The people need to boycott ALL things. Break the machine called consumption.
But of course, immediate self interest will prevent that from ever happening. Long term self interest is not even a thing for all but a tiny few. So here we are.
Asking without surprise, “Fuck, et tu , Marvel?”
Stan Lee is rolling in his grave right now. Which Marvel Execs & Board Members should be arrested, tried and imprisoned for leading children to death or lifelong injury from Pfizer’s experimental gene therapy?
Stan Lee never met a “social justice” crusade he wasn’t on board with.
Anon, all of them.
Wuhan flu shot is known and proven to kill children.
Marvel: I know, let’s make a comic to push shots on children. Genius!
lol…how is this still up on twitter?
These big pharma ghouls have no shame. On Monday it was admitted the injections do nothing to prevent disease. People, particularly children are dropping dead all over the place and others are maimed for life because of these dangerous injections and no one cares to take them to court for fraud and murder?
Now they are doing Direct to Children advertising? Probably because the uptake for the vaccine for children is distressingly low (in their opinion). And they are losing revenue and they can’t have that, now can they? Hundreds of billions of $$ have been raked in by Phizer and Murderna over the past couple years but that’s not enough? God I hate these people! I thought it was illegal to advertise any drug or medical device that was under an EUA but the FDA has control over that decision (congress deferred that to them) and here is their mealy mouthed statement regarding that issue.
There is no rule of law anymore. What do we do when we live under a government system that disregards human life like it is doing now?
There is no rule of law anymore.
And there is the fly in the ointment.
Once that fact has been established, then the social contract is void. All bets are off.
Just remember it wasn’t the citizenry that defaulted, they bear some degree of responsibility, but not the blame.
When you sit on your hands and allow someone to take your home away from you, especially when you are armed for such situations, then yes, you are to blame.
Strongly agree, HSF.
Well … now that children can ‘transition’ without their parents’ consent or knowledge … this is just a continuation of children being considered ‘autonomous’ enough to choose their own death or serious bodily injury …
These are the same children that most communities forbid from ‘free ranging’ to the park by themselves … or from walking to school by themselves … etc.
https://www.lewrockwell.com/political-theatre/transitioning-is-reversible-right/
So clueless, they think they can grow back their chopped-off parts later.
“proud”
The unintended irony is strong with believers.
OHSU in the People’s Republic of Portland (OR) is THE place for folks in OR to get their parts ‘modified’ … and they’ve been sued by dozens of their patients over the past years …
Seriously? How long are we going to let them get away with this shit?
Why wouldn’t they keep doing this over & over again?? When the majority allows it, why not?? They’re doing their job. No surprise.
Forever.
Crime pays. It pays so well that the criminals now (and have for centuries) own the courts, the government and most importantly, the minds of the enormous majority, the complacent ignorant. Most of who are now heavily drugged by the same criminals.
If the last 2000 years of human history are any guide, nothing will substantively change.
The “vaccinated” are going to be in need of super heroes. A point in time, is not too far off, when their immune system can no longer protect them from the variants. They will have no neutralizing antibody ability. They will become extremely sick and many will die. While the untaxed are constantly receiving updated protective antibody capabilities to these new variants.
Hospital collapse and other heavily “vaxxed” segments of the population will collapse.
Geert Vanden Bossche thinks this winter will be a defining period in this eugenic exercise.
Don’t forget that the unjabbed have been found with the jab in their systems due to contact (intimate and otherwise) with the jabbed …
This sort of thing is the wet dream of Bill from the Gates of Hell — to vaccinate one and to have the whole herd vaccinated. Gates and our DoD and others have funded such research … successfully … with animals (chickens, etc.) … and humans are next (if not already happening) …
I have yet to explain to my brothers -including the one who administers the vax for a living – why I’ve avoided them for a couple of holiday seasons, so far. I don’t shake hands with folks without first learning their vax status.
I haven’t heard much bout that and hoping more factual info comes regarding the shedding spreading vaxxers. A serious concern.
More like Everyday Goyim.
I’m going to send an email to D.C. Comics.
I will suggest they get with the times, get woke mofos! Change it so that Superman can no longer die from exposure to Kryptonite …. but from failing to get a Covid shot.
JOOS!!!!
Do I win any prizes?
I’ll have a beer with you anytime. For all TBPer’s.
A free trip to the Burg in Joysee.
You are always welcome in Arkansas.
Be careful! Those Batman slaps look painful.
That made me nod. Too bad for me that you probably won’t be seeing Shitcongo.
Split my time between shitcongo and detoilet.
The fact that this agenda is still being pushed upon US — and with such vigor on our children — shows that TPTB, including PFE and MRNA and Bill from the Gates and TheFauci and the whole rest of them have no fear of any repercussions, ever, nor do they have any reason to doubt that their agenda will continue to be pushed even more aggressively as time goes on.
Further bolstering their arrogance is the plan by Bidet to institute a CBDC in what is likely a rather short timeframe … again, against our will, and with no financial or other justification other than to put the jackboot of totalitarianism even stronger on our necks …
Far too many people have no concept that our ‘leadership’ means US harm — even death — in its push toward totalitarian domination …
Sick! Everyone involved should be drawn and quartered…
If not now, when?
Indeed.
A lifetime of brainwashing, and you know it. Just the act of watching TV , no matter how innocuous the show seems, is brainwashing. Every time they are exposed to socialization that is controlled and designed rather than organic, they are weakened.