Watch Company Honors Truth In Anti-Woke Ad Campaign

Submitted by Mary Christine

Via Newsbusters

While the world is becoming increasingly “woke” and panders more and more to the leftist narrative every day, one company is taking the opposite approach.

The Egard Watch Company released an ad in response to “woke corporate America” highlighting the unfairness and injustices of allowing biological men to compete in women’s sports. The video itself is a cinematic masterpiece detailing the story of a young girl who dreamed of being the “fastest runner in the world.”

In it, actors play different elements of her life starting at her childhood. In the emotional story, the runner states how she worked and trained hard every day, but finally realized that “even perfection wouldn’t be enough.”

At one point of the video, what looks like a transgender woman – i.e., a man – pops into frame at the starting line next to the female runner. The video then shows headlines praising transgender “winners” of sports.

Regardless of personal opinion, the watch brand simply pointed out reality. No matter how good a biological woman is at a given sport, there’s likely a biological man who is better. Though the left likes to pretend men and women are physical equals, science shows that men are categorically stronger, larger, faster, and have a hell of a lot fewer monthly issues than women. They have proven advantages in the physical arena, which is why they often excel as “women” in the same sports in which they failed as men.

The watch company’s tweet alongside the video was captioned, “#erased Our ad response to woke corporate America. We are a company that believes in truth.”

Amid pretty much every other company caving to the woke mob, most recently Bud Light who used a transgender man for their latest campaign, it’s refreshing to see a company take a stand for what’s right.

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33 Comments
Tex
Tex
April 24, 2023 9:15 pm

The world is or has become woke including Donald F Trump so I’d like to hear the “excuses”.

Tex
Tex
  Tex
April 24, 2023 9:27 pm

There is a person works at the Wal Marts here that is always friendly customer service. I “think” a woman but does not look like most women here. All I can say. I don’t think a tranny. It’s not what I would have ruffled the sheets with in my former days. I don’t get it , just don’t get it.

k31
k31
April 24, 2023 9:28 pm

https://gab.com/KeepNHGranite/posts/110249964837094776

The fake Right is going to fake war with the intentionally vague label “woke.”

Every fake Right political campaign will declare “woke” the enemy.

And the crowds will go wild.

But the fake Right will never define “woke.”

And the fake Right will never defeat “woke.”

Because the fake Right is a) fake and b) woke.

“Wokeness” is, primarily, two things:

~ The War On White People: The fake Right is complicit in this war in their utter silence on the unprecedented Anti-White demographic war, as well as their vociferous support for every non-White identity group based on their non-White identity – and their frenzied condemnation at any notion that White Americans may have a collective interest in their own continued existence.

~ A Revolution Against Nature: The fake Right wants to address the symptom of men participating in women’s sports, but they’ll continue to proudly align with “Caitlyn” Jenner and “Blaire” White because the fake Right loves genital mutilation enthusiasts with “strong Conservative values” – just like they love sodomy enthusiasts who purchase infants and call them their children, as long as they provide predictable soundbites about “free markets,” à la Dave Rubin.

“Woke” is simply the word the fake Right uses to worm out of saying anything substantive.

Just as they did with their fake campaign against Critical Race Theory – which has only expanded since the fake Right “fought” it, the same fake Right will promise to end “wokeness,” pass some feckless bills along the way, declare victory, coin a new phrase, then fundraise more millions and sell more merch – all in the name of “putting a stop” to that new phrase – which is nothing but a repackaging of the same old problem that the fake Right exists to fake fight.

k31
k31
April 24, 2023 9:31 pm

Before I read your comment I linked a different @KeepNHGranite comment.

k31
k31
  k31
April 24, 2023 10:24 pm

Concur, AP.

Anonymous
Anonymous
  k31
April 24, 2023 11:14 pm

The pigs gotta eat, HSF is on to something.

Goober
Goober
  k31
April 25, 2023 1:03 pm

Screw the Scrutinizer. He’s a dick.

TCS
TCS
  Goober
April 26, 2023 2:02 am

comment image

TCS
TCS
  Goober
April 26, 2023 2:05 am

Sounds like good advice. Be sure to tell your wife, daughters and your better looking farm animals!

TN Patriot
TN Patriot
April 24, 2023 9:39 pm

Watches are a dying industry. Kids do not wear them because they have their phone to always tell them the time and it does it digitally, not with minute hands and second hands.

MrLiberty
MrLiberty
  TN Patriot
April 24, 2023 11:32 pm

Most wouldn’t be able to read the time on an analog watch anyway.

anon a moos
anon a moos
  MrLiberty
April 25, 2023 9:19 am

Won’t ever get stolen will it? Built in anti-theft.

Captain_Obviuos
Captain_Obviuos
April 24, 2023 10:28 pm

I was not previously familiar with Égard watches, as I do not wear watches, nor if I did would I spend the exorbitant prices these cost.

I did some digging and found out the name of the owner of this brand; he has his own website: https://www.ilansru.com/

But let’s just cut to the chase, and let me show you his stated Biography:

Ilan was born in Baltimore Maryland as a first generation American. Ilan’s mother was born as a jew in Bahgdad Iraq which she escaped as a young girl to Israel. Ilan’s father was born at the end of WW2 where sadly much of his family was lost in the holocaust.​

This background led Ilan to understand the key features of what leads societies and every day people to be able to commit such atrocities. Fascinated by studies such as the Milgrim and Asch experiment and historical references, Ilan has researched the concepts of Mass Psychosis, or Psychogenetic epidemics in great detail. His upcoming film “Cancelled” looks in to the key structures and elements that need to be in place to sway people, who would otherwise never exhibit violent behavior, to be able to act as a mob and target those they perceive to be a threat to society. ​

The values instilled upon Ilan from a young age from his parents helped lay the foundation for the work ethic that allowed him to create an international brand, achieve great success in Hollywood as an actor and film maker and most importantly speak up on important issues.

Are we woke yet?

(We should actually be thanking Ilan for posting his hashtag buddies; thanks, pal, you just mic-dropped a whole bunch of supposed “anti-wokes” and exposed them for what they are, controlled opposition. Or did you miss the part where Ilan researched Mass Psychosis and Psychogenetics?)

Mary Christine
Mary Christine
  Captain_Obviuos
April 25, 2023 8:39 am

As I told AP, up above, I’ll be more careful in the future.

Tex
Tex
April 24, 2023 10:54 pm

Daniel Concannon for POTUS 2024?

BL
BL
April 24, 2023 11:59 pm

IMO female athletes should turn in their uniform/swimsuit and leave if men are allowed to participate as women. Just leave and don’t give the trans a platform to subvert.

Anonymous
Anonymous
April 25, 2023 12:09 am

Just make it a requirement. Only two legs women aloud to participate in womens sports.
If men don’t lose the third leg. They cannot participate in womens sports.
If any man truly want to be a woman. Then this should be no issue about losing the third leg.
Remove it the third leg to be allowed to compete in women’s sports.
Keep the third leg. Then compete in men sports.
Have fun with this. :).
All of this is very disgusting. Blah!. Thieves dressing as women, or worst claiming to be a woman to steal from women.
Really, its all disturbing.

Brainwashed
Brainwashed
  Anonymous
April 25, 2023 8:39 am

What about female amputees?

Anonymous
Anonymous
April 25, 2023 6:59 am

Worth going to their website too: https://www.egardwatches.com/
WHAT IS A WOMAN – WOMANHOOD IS A BIRTHRIGHT!!!

More intelligent than a Supreme Court Justice!

Anonymous
Anonymous
April 25, 2023 8:04 am

Men have always been intellectually superior as well but the woman who posted this won’t admit that, this type of gatekeeper of the truth is the worst cancer that exists. Women are inferior to receive preferential treatment at the expense of men, women are equal to receive preferential treatment at the expense of men at the same time.

You want me to feel sympathy for pathetic LARPers that want to pretend to be athletes even though they lose to 12 year old boys? I don’t think so, “women’s sports” is an abomination propped up with taxes. Trannies are doing God’s work here, maybe it’s the only good thing they’ll ever do besides hanging from a rope.

Mary Christine
Mary Christine
  Anonymous
April 25, 2023 8:38 am

Men like you, assuming you are a man and that could be a stretch, are the reason feminism came about.

Anonymous
Anonymous
  Anonymous
April 25, 2023 11:59 am

Jesus elevated womanhood to a superior place when He deigned to be ‘born of a woman’ and He made that same woman, Theotokos, the Queen of Heaven.
We men should love, care for and protect the women in our families and in society. They are the ‘weaker sex’ only physically and we will have to account for how we treat the women in our lives.

Many are far more intelligent than much of the male population. I’ll name my Mom, who was mostly a stay at home mother, taking care of five children as being among the more intelligent of people who have lived on this planet.
Of those I have not known personally, there’s Phyllis Schafly and many others.

Note that this comes from a man who thinks our problems accelerated with the 19th amendment to the Constitution. Because women have an innate need to be protected and we men have not been doing our job, women vote for daddy gub’mint to take our place.

If men would return to God and focus on being good men, women might just be content to be women.
‘Return to Order’

Mary Christine
Mary Christine
April 25, 2023 8:29 am

Sorry you didn’t like it. I didn’t see it that way. One thing at a time, dude. There are savages and there are people who happen to be black. Same with jews, only the savage jews hide their savageness a lot better. You divide everything into, well, black and white. It doesn’t work that way and it never did. The video made the point it needed to make. That the tranny was actually black doesn’t matter in this case. The point is women are being erased. A black woman against a black tranny man would have lost the race, too. Most people got the point, not that they guy was white but that he was a man pretending to be a woman.
We have to take this problem on as it’s own. But I will try to be more careful in the future regarding things like this, though.

Dangerous Variant
Dangerous Variant
  Mary Christine
April 25, 2023 9:48 am

There is a war on reality, on the Truth itself. It has been going on for a long time.

What strikes me with the sudden and very media-centric uproar about world war tranny is how it seems to take a Common Core approach to the situation, i.e. the origins and nature of the actual problem is ignored in favor of an abridged and edited-for-narrative-congruence tack that focuses on a very narrow bandwidth of cause and effect – or rather affect. Female sport.

The chorus of crickets who stood by for two generations as this same force brought ruin to boys and masculinity in general while that part of Progress was not just for the greater good but necessary because reasons.

Any of us who stood in opposition to this great leap of equality before current year- in sport, marriage, employment, military service, and all spaces of free association were met with the ‘hate/bigot/misogynist’ label long before in was in vogue on some social media echo chamber to be hated by clown world.

And now the crickets roar?. Curious.

I am deeply skeptical (obviously) of anything produced in the media to ‘raise awareness’. The subversive nature of these gatekeeping and opportunistic narrative shaping exercises should be clear by now, but alas co-opting whats left of our patriarchal sense of protecting the girls is still a deep well to plumb.

Meanwhile, there are legions of boys and men taking their songs to their grave after short lives of quiet desperation, many who have stood at that breech of Progress and been ridiculed and further marginalized for seeking out guidance or hope or just to make sense of the war waged on them since the cradle.

A whole ‘manosphere’ if you will is still ridiculed instead of seen for what it is: Truth calling out for courageous men to retake their culture and people from the death cult. But that might require some fleeting badfeels and unfairness as the progress is rolled back. Can’t have that.

What also gets lost are these broken boys who are in their 15 minutes of woke glitter while their useful idiot comrades use them as fodder to continue their wrecking ball on civilizations foundation.

To address the girls sport tranny ‘problem’ without regard for how we got here is just more grave dancing. Further insult to the lives destroyed so the girls can play too.

Of course they are erasing girls. Because the boys have already been erased. So what then? How far back do we roll the glories of Progress?

Mary Christine
Mary Christine
  Mary Christine
April 25, 2023 10:15 am

It’s ok, I’m glad you pointed out the switcharoo. There was no need for them to do that to make the point they were making. I have to go to PT, but when I get back I’ll see if someone pointed it out in the comments on the Twit.

RiNS
RiNS
April 25, 2023 9:09 am

Use of phrases Biological Men and Biological Women is a misnomer, a term of art without distinction..
Framing it in that way plays into the LGBTQIA+++ agenda when biology dictates that there are only men and women.

PSBindy
PSBindy
April 25, 2023 9:12 am

Of course female athletes are athletes. They work, and at the highest levels work intensely, to increase performance beyond what a healthy strong non-athlete could achieve.

Besides, they look better. IMO.

anon a moos
anon a moos
April 25, 2023 9:16 am

This is how these clever asswipes work. Make something appear to be what its not. The appearance is anti-tranny but the message is really black victimhood, foeva

TCS
TCS
  anon a moos
April 26, 2023 2:09 am

Or MAYBE the world is so fucked up because we humans constantly seek the worst in everything and everyone and aren’t happy if we don’t find it.

I’ve yet to discover the joy in that activity.

Dangerous Variant
Dangerous Variant
April 25, 2023 9:20 am

Wokeness = Anti-White Man. Just like diversity and the rest. Some years back when the stupid ‘woke’ tag started emerging in mainstream it was part of the Dear White People trope. As in, hey white people, stop using our words. Interesting how things evolve in clown world.

Speaking of. It’s shameful that even after the Long War on Boys & Men, Masculinity, Patriarchy, and Christianity ended and we were so close to Equality that in Current Year these poor sporty girls are still being cheated by more bad men.

It’s almost like we need to start those wars again. Didn’t boys get the message?

I remember during the Long War on Men when I was forced to celebrate the greater Progress of Sport when my sport was dropped by the University I was to attend so that Equality could become more equal.

I hate that I was so bothered by all the grave-dancing back then. It was clearly for the better that all those men got out of the way and learned how to ‘lean-in’ for all personkind.

I just don’t know what to make of all these broken boys pretending to be girls suddenly out of nowhere.

Mary Christine
Mary Christine
  Dangerous Variant
April 25, 2023 10:18 am

I have an 18 yr old grandson who is moving back from Buffalo this summer. I worry about what they have taught him up there. I need some help talking to him to get him back on track. He was anti-communist and anti-feminism when he left 3 years ago.

Maybe one of you guys can write an essay about the anti-white, anti-man issue and gear it towards young men. I know, it’s a tall order. My husband would have to deliver the message, it should not come from me.

I gotta go. Catch you later.

Wildfire Watcher
Wildfire Watcher
April 25, 2023 2:14 pm

Trannys need their own league. Women have to fix this. I could, being a testosterone sweating male, but what would you learn about independence? Always have your back, though. My wife runs our family like a lioness. My job is to terminate what p!sses her off.

Tip: don’t make demands (that’s for strikers and hostage takers), instead make declarations and back it up. Freedom is a fight, not a right.

Mary Christine
Mary Christine
April 25, 2023 2:29 pm

So I said I would look in the comments for anyone who called them out on this. I did not see one, so I did.