Why The Hard-Sell For the “Self-Driving” Car?

Guest Post by Eric Peters

Why the hard-sell for self-driving cars?google car lead

Yesterday, Ford and Volvo announced they are forming a “coaliton” – along with Google – to push not only for the development of self-driving cars, but for federal “action” (their term) to force-feed them to us.

Why?

The reasons are obvious: There’s money – and control – in it.

To understand what’s going on, to grok the tub-thumping for these things, it is first of all necessary to deconstruct the terminology. The cars are not “self-driving.” This implies independence.

And “self-driving” cars are all about dependence.

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