Payless tricked a group of fashionistas into buying their low-cost shoes for Madison Avenue prices.
The company opened a fake store at a former Armani location in Santa Monica, California under the bogus label “Palessi,” and invited discriminating high-end shoppers to a fake launch party. VIP shoppers paid as much as $645 for shoes which normally sell between $19.00 and $39.99 at Payless, according to NBC San Diego.
Continue reading “From Fake News To Fake Shoes – How Payless Pranked So-Called ‘Influencers’”
