I think the goldfish cheated. They can’t be trusted. Huxley was surely right.
“Technological progress has merely provided us with more efficient means for going backwards.”
In 2000 the average attention span was 12 seconds, but this has now fallen to just eight. The goldfish is believed to be able to maintain a solid nine.
“Canadians [who were tested] with more digital lifestyles (those who consume more media, are multi-screeners, social media enthusiasts, or earlier adopters of technology) struggle to focus in environments where prolonged attention is needed,” the study reads.
Anecdotely, many of us can relate to the increasing inability to focus on tasks, being distracted by checking your phone or scrolling down a news feed.
Another recent study by the National Centre for Biotechnology Information and the National Library of Medicine in the US found that 79 per cent of respondents used portable devices while watching TV (known as dual-screening) and 52 per cent check their phone every 30 minutes.
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