GOLDFISH WILL RULE THE WORLD

I think the goldfish cheated. They can’t be trusted. Huxley was surely right.

“Technological progress has merely provided us with more efficient means for going backwards.”

Via The Independent

 

Humans have become so obsessed with portable devices and overwhelmed by content that we now have attention spans shorter than that of the previously jokingly juxtaposed goldfish.

Microsoft surveyed 2,000 people and used electroencephalograms (EEGs) to monitor the brain activity of another 112 in the study, which sought to determine the impact that pocket-sized devices and the increased availability of digital media and information have had on our daily lives.

In 2000 the average attention span was 12 seconds, but this has now fallen to just eight. The goldfish is believed to be able to maintain a solid nine.

“Canadians [who were tested] with more digital lifestyles (those who consume more media, are multi-screeners, social media enthusiasts, or earlier adopters of technology) struggle to focus in environments where prolonged attention is needed,” the study reads.

Anecdotely, many of us can relate to the increasing inability to focus on tasks, being distracted by checking your phone or scrolling down a news feed.

Another recent study by the National Centre for Biotechnology Information and the National Library of Medicine in the US found that 79 per cent of respondents used portable devices while watching TV (known as dual-screening) and 52 per cent check their phone every 30 minutes.


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2 Comments
Rise Up
Rise Up
May 15, 2015 8:53 am

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Rise Up
Rise Up
May 15, 2015 8:54 am

[imgcomment image?w=529[/img]