Starbucks India Scandal – The Real Reason Companies are Going WOKE

By Martin Armstrong

Indians are boycotting Starbucks after the company released a new ad normalizing the woke agenda. They sell overpriced coffee produced from cheap labor—what is Starbucks trying to achieve here? The marketing department for Starbucks India certainly heard about the Bud Light scandal that ruined the brand. People across India are stating that they do not want the Western woke agenda to infiltrate their culture built on tradition. But, there is a reason companies are trashing their brands to adhere to the woke agenda. Follow the money!

As I have stated many times, transexuals compose a tiny fraction of the population, but the woke agenda aims to normalize a genderless world. India is a conservative country that has yet to recognize same-sex marriages. This is a step back for gay people who are simply trying to live their lives without pushing their lifestyle on the population at large. #BoycottStarbucks began trending on Indian social media shortly after the ad was released. Why would Starbucks, a company with unlimited marketing resources, promote such a tone-deaf ad?

The real issue here is the CEI score—a new credit score based on a company’s woke rating. The CEI (Corporate Equality Index) was created by the HRC (Human Rights Campaign), a massive international political lobbying group that pushes the woke agenda aggressively. Lobbyists from the HRC routinely visit corporations to ensure they are implementing the woke agenda. They provide strict guidelines and demands for companies to follow to receive a high CEI score. If a company receives a low CEI score, the woke investor funds immediately pull their funding. They will send activists to protest the company and begin counter-ad campaigns to hurt the company’s image. Anyone who does business with that company is also condemned for supporting intolerance and hate. Companies and all their associates are blacklisted from leftist funding if they do not do as they are told by the man pulling the strings.

Who funds the HRC? None other than George Soros and his Open Society Foundation! This arbitrary credit rating has no relevance other than appeasing the elites wishing to destroy society from within so they can Build Back Better. They want us to lose our basic identities as men and women because they see us all as pawns. The masses would be easier to control if all the men were feminized. The CEI is not as well known as the ESG, which rates a company’s adherence to the climate change agenda. Will companies continue isolating their audience to achieve this imaginary CEI score? Time will tell.

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50 Comments
Don't be Daft
Don't be Daft
June 24, 2023 9:53 pm

Waves of ‘Bankruptcies’ ARE imminent.

part o’ the Plan.

AnXmarine
AnXmarine
  Don't be Daft
June 25, 2023 12:01 pm

Sadly that’s not how finance works for the multi-nationals. I do believe you are partially correct however, I think there will be waves of bankruptcies, but they will be concentrated in the small business sector. The large multi-national corporations that you are referring to will not actually suffer that much.

Oh sure, a stock price might drop a bit, but that’s just too bad for the share holders. When you start understand how finance actually works in the large corporations then you will start to understand why certain decisions are made.

Take Bud Light for instance, there are obviously quite a few individuals suffering as a result of this absurd marketing strategy, people who would like nothing more than to right the ship and get back on track. But when you go up the chain a bit and get into the executive level of InBev, I guarantee there is very little concern (if any at all) for the brand.

The only conversation that might exist would be centered around how to salvage a year end bonus for said brand’s V.P.’s. And even that won’t have anything to do with salvaging the brand. Rather it will center around how to game the parameters to show a win in their favor.

Apologies if any of this sounds cryptic. It’s really not meant to be. All one needs to do is understand how large corporations work from a financial perspective, understand the kind of people who are in the decision making positions, then add in everything that is public knowledge about CEI and it becomes glaringly obvious what’s going on.

I can promise you, sales figures and stock prices for individual brands for these companies are practically meaningless unless you get into decadal declines. A few bad quarters or even a few bad years are nothing more than a line item on a report.

Afterall, InBev has over 400 brands under it’s control. In regards to a single brand, to quote the devil itself “what difference at this point does it make?”. I know that’s extremely difficult to comprehend to most honest and moral people that have no experience or perspective at that scale. But sadly just that’s the way it is. And the people making these decisions are anything but honest or moral.

At the end of the day, “the plan” is not about bankrupting companies, “the plan” is about forcing YOU to change YOUR behavior. Of course in the long run this is all destined to fail. You’ll get no arguments from me in that regard. It just won’t be ending by these large corporations going bankrupt.

"these large corporations"?
"these large corporations"?
  AnXmarine
June 25, 2023 1:12 pm

Already plenty of ‘layoffs’ in various segments. Even in the TBTF arena. More to come. Guaranteed. Planned.

You mentioned https://en.wikipedia.org/wiki/InBev

“InBev (/ˈɪnbɛv/) was a brewing company that resulted from the merger between Belgium-based company Interbrew and Brazilian brewer AmBev which took place in 2004. It existed independently until the acquisition of Anheuser-Busch in 2008, which formed Anheuser-Busch InBev (abbreviated AB InBev). InBev had operations in over 30 countries and sales in over 130 countries.[1] In 2006, it had a market capitalization of €30.6 billion and net profit of €3.2 billion on sales of €13.3 billion.

On July 13, 2008, InBev agreed to buy Anheuser-Busch, forming a new company to be named Anheuser-Busch InBev. It was reported that Anheuser would get two seats on the combined board.[2] To obtain antitrust approval in the United States, InBev agreed to divest itself of the company that imported Labatt’s beer, another InBev brand, into the United States; this transaction was completed on March 13, 2009.[3]

The all-cash agreement, for $70 per share, or almost $52 billion, created the world’s largest brewer, uniting the maker of Budweiser and Michelob with the producer of Stella Artois, Bass and Brahma. The two companies would have yearly sales of more than $36.4 billion, surpassing the previous largest brewer, London-based SABMiller.[4][5]

On October 10, 2016, Anheuser-Busch InBev acquired SABMiller for £69 billion (US$107 billion). SABMiller then ceased trading on global stock markets. The new company, now Anheuser-Busch InBev SA/NV, subsequently sold SAB’s MillerCoors beer company to Molson Coors and sold many of the European brands to Asahi Breweries.[6][7][8]Quick search, ‘first Corporations’?

One World Beer? 🤣
——————-

“The world’s first real corporations — the Dutch and English East India Companies, West India Companies and so on — were hardly the first big business partnerships, but they were new in several ways.
They were anonymous, meaning that the partners did not all have to know each other. And they separated ownership from control: elected directors made decisions, while most investors had only the choice of accepting those decisions — or selling their shares. They were permanent: if one or more partners did want out, there was no need to renegotiate the whole arrangement. Finally, they were legal entities separate from any one owner, and thus had an unlimited lifespan.”

Shocked. Shocked i say.

The World’s First Corporations

‘International’ in scope.

Oldest Companies in the World? EZPZ to look up if ya wanna. 1st ‘hit’.

Where Are the Oldest Companies in Existence?

Sure that You have more than a passing familiarity with:

Hidden in Plain Sight: 13 Family Bloodlines of the Illuminati

Thanks to algore? Pages and pages of ‘returned results’

MANY, MANY, more ‘Tangents’, too much wasted time, over years, to the point of exhaustion. Really.

However, i simply can’t resist.

king george III & co. either stole/asked for/combination of the 2, more than the “usual & customary” 10%

Nearly GUARANTEED to have been an ‘Inside Job’. OR it’s a totally amazing ‘coincidence’ that alex (shot too late) hamilton’s mommy was named rachel levine.

Enough.

ONLY ‘Logical Conclusion’ 👁 could arrive @?

But a Question of Time.

It Is Biblical.

Obbledy
Obbledy
  AnXmarine
June 26, 2023 6:13 pm

Well I think you’re mostly right,… these
“Corporations”et Al,are trading a little discomfort now to be graced with government largess when it all comes down later ,FROM shareholder TO stakeholder
From capitalist To corporate fascist!

Anonymous
Anonymous
  Obbledy
June 26, 2023 6:29 pm

Maybe all a tactic.

Who sold shares before the marketing stupidity?

Watch who buys hem back at a discount.

Wait for the 10 second attention span consumibots to forget, move them on to the next thing to be indignant about, and then watch the stocks settle back to normal $.

Earnesto de Stupidio
Earnesto de Stupidio
June 24, 2023 10:31 pm

US Corporations pushing woke agenda is
blackwashing Americans once removed.

zelmer
zelmer
June 24, 2023 10:53 pm

Blackrock and Vanguard own the majority of shares in pretty much all the mid to large size corporations. They are also pushing this woke agenda by leveraging their ownership of them.

Leobeer
Leobeer
  zelmer
June 25, 2023 2:12 am

I wouldn’t be surprised to find that Blackrock and Vanguard are the first ones to start dumping their shares when the woke campaign starts. Other investors especially the “mom and pops” then panic and start dumping their shares as well. Once all the selling stops, Blackrock and Vanguard come back in and buy shares at a much lower price.

Anonymous
Anonymous
  zelmer
June 25, 2023 5:50 am

We do not need any corporations. Small businesses and handle necessities and we can nationalize the utilities when we take them over.

VOWG
VOWG
  Anonymous
June 25, 2023 10:38 am

“Nationalize”, a f**k of poor idea.

Anonymous
Anonymous
  VOWG
June 25, 2023 11:27 am

Co-ops are better. And most utilities are best controlled locally.

k31
k31
  Anonymous
June 25, 2023 7:51 pm

Our internet company was local government controlled. They were priced cheaper than the corporations and they always sent checks every year because they took in more money than they needed. Excellent service and reliability, too.

That was over a year ago when we moved. I just got a check for $1.41 from them, because I guess they found an error in my favor when we closed the account.

Anthony Aaron
Anthony Aaron
  Anonymous
June 25, 2023 12:34 pm

And just how would ‘nationalizing’ them be really any different than the current trajectory?

TampaRed
TampaRed
  Anonymous
June 25, 2023 3:53 pm

utilities need to be truly privatized & their operations separated —
take an electric company —
the power generation needs to be a separate biz that any competitor can also enter —
the transmission part should be a separate company that maintains lines,transformers,etc.–

Anonymous
Anonymous
  zelmer
June 25, 2023 5:52 am

Divest. I got rid of Vanguard back in the 2007 and Blackrock in 2018. You can too.

Aunt Acid
Aunt Acid
June 24, 2023 11:26 pm

It may not stop it but it gets seriously restrained when everyone stops spending their money for pricey burnt coffee sold under the sign of a strange pagan logo.

Like that thin Qween of Beers in the blue can and the dishwater taste.

Anonymous
Anonymous
  Aunt Acid
June 25, 2023 5:54 am

Bud Lights new ad campaign. Queer Beer, Gay Beer, Lesbo Beer and Trans-beer.

Anonymous
Anonymous
June 24, 2023 11:36 pm

Starbucks is douchebag central, it was shitty and gay long before woke was a thing. They never got a buck from me I make a percolator of good Colombian coffee at home cheap.

Kirk
Kirk
June 25, 2023 12:04 am

Is soros ever going to die? That guy is dang near older than the pyramids.

"Older than the pyramids"
"Older than the pyramids"
  Kirk
June 25, 2023 3:35 am

Yore gonna be in BIG trouble.

For mentioning kissinger’s code name.

Anonymous
Anonymous
  Kirk
June 25, 2023 5:59 am

Won’t help he has a son that is a clone, Alexander.
Son of George Soros has made repeated trips to Biden White House, scored invite to state dinner
Since 2018, Alexander has steered roughly $5.7 million toward Democratic campaigns and left-wing political action committees, according to Federal Election Commission filings. His largest donation was $2 million to Senate Majority PAC, which is affiliated with Senate Majority Leader Chuck Schumer (D-NY).

Alexander, who is chairman of OSF and has written for several left-leaning news outlets, has often posted on social media about his meetings with Democrats. He has had at least nine meetings with Schumer since 2018, according to Alexander’s Instagram account, and at least eight visits with ex-House Speaker Nancy Pelosi (D-CA).

And don’t forget Koch couldn’t get the GOP to enslave people so he joined the Democrats in their lunacy to get his way. This is not going away without a fight.

VOWG
VOWG
  Anonymous
June 25, 2023 10:43 am

Taking the money out of politics would help. Restrictions on the amount of money spent would reduce the ability for graft, it would also force the parties to look real hard at just “who” they want to reach with their message.

MrLiberty
MrLiberty
  VOWG
June 25, 2023 11:16 am

Take the power away from government and the money will leave politics.

aka.attrition
aka.attrition
  Kirk
June 25, 2023 6:19 am

Evil never dies, it just re-spawns …

VOWG
VOWG
  aka.attrition
June 25, 2023 10:42 am

Been that way since man left the garden.

some idiot
some idiot
June 25, 2023 12:41 am

In NYC today a bunch of trannys were screaming that they’re coming for your kids. Pedo is out in the open.

Anonymous
Anonymous
  some idiot
June 25, 2023 6:03 am

It has been for for quite a while. Ever heard of NAMBLA?
WELCOME! The North American Man/Boy Love Association (NAMBLA) was formed in 1978. It was inspired by the success of a campaign based in Boston’s gay community to defend against a local witchhunt.

NAMBLA’s goal is to end the extreme oppression of men and boys in mutually consensual relationships by:

building understanding and support for such relationships;
educating the general public on the benevolent nature of man/boy love;
cooperating with lesbian, gay, feminist, and other liberation movements;
supporting the liberation of persons of all ages from sexual prejudice and oppression.

Participation, only in the above context, is open to everyone sympathetic to man/boy love and personal freedom. We cannot facilitate contacts between individuals other than for the above enumerated purposes.
Wanna bet if they are Democrats or Republicans?

Anthony Aaron
Anthony Aaron
  Anonymous
June 25, 2023 12:37 pm

And all of those signs in people’s front yards and picture windows — with the saying ‘Love Is Love’? That’s the NAMBLA motto from decades ago … but these ‘woke’ folk will parrot anything just to virtue signal …

Abigail Adams
Abigail Adams
June 25, 2023 2:16 am

In a charming town surrounded by world-class beauty…AND I’m practically getting slapped in the face with rainbow flags telling me to CELEBRATE PRIDE. It’s so damn irritating. I just look around at others & wonder how they aren’t as irritated as I am.

Went into a federally-owned store & they were handing out rainbow pins for you to wear to show your support for these poor, mistreated people. Fuck that. And…I’m the bad guy??? Insane.

I REALLY don’t understand how people just keep their mouths shut & accept it. It’s so cowardly, IMO. How in the world do we allow this crap to be shoved down our throats?? How do we accept others flaunting their sex lives in front of us constantly…cuz that’s all this is…bringing their perversions out into the open for us to choke on. And we take it up the ass…just like they want us to. Disgraceful. SMH.

Anonymous
Anonymous
  Abigail Adams
June 25, 2023 11:31 am

Went to the local library on Friday. Wall to wall rainbow groomers.
I am thinking I should have pitched a fit.
Now I know why they have guards in the library now.

Anthony Aaron
Anthony Aaron
  Anonymous
June 25, 2023 12:51 pm

When we lived in Tillamook, OR, 3 years ago … they actually had Sharps Needle receptacles in the library … not for the junkies, of course — but because all sorts of folks in that tiny county came to the library ‘to inject their insulin’.

In Seattle about 15 years ago, I got thrown out of the library for raising a ruckus about an 8-year old kid watching hard-core porn on the library’s computers … we’re talking ‘Deep Throat’ stuff … and I was the nasty POS for bringing it up.

I merely asked the librarian to call up the child’s parents … no go. The next month, the library installed those shields around all of the computer monitors so no one would be able to be so judgmental as I was … and this was in Seattle’s early ‘woke’ days … hate to see what it’s like there today.

Even in my most drug-addled days, I couldn’t write shit like the stuff that’s been a part of ‘reality’ for more than 20 years.

Abigail Adams
Abigail Adams
June 25, 2023 2:47 am

OMG…I just saw the video. Now I’m even more nauseated.

I feel sorry for single guys these days when hitting on a woman…or what you think is a woman. How do you know???

What would you do if you found out you were actually hitting on a MAN?? It could happen. I’d be scared if I were y’all.

Watch out for lusting over those pics of beautiful women, too. You never know…

So glad I ain’t a man! Lol.

Swrichmond
Swrichmond
  Abigail Adams
June 25, 2023 6:54 am

How do you know?

The smell

VOWG
VOWG
  Swrichmond
June 25, 2023 10:46 am

You got a down vote for something that is true. Scent of a woman. I upvoted.

anon a moos
anon a moos
  Abigail Adams
June 25, 2023 12:52 pm

There is a way.

Only now the fag would likely stay there and would require the followup shot to the head.

Anthony Aaron
Anthony Aaron
  Abigail Adams
June 25, 2023 12:54 pm

When I lived in LA in the ’80s, the LA Times ran a whole spread in the Sunday edition one time about all of the transvestites in LA … and showed photos of a bunch of them. Even then LA was one of the ‘ground zero’ places for this kind of stuff — especially in West Hollywood (the gay golden ghetto back then) … and, at least back then, they weren’t such an obscene parody of what they thought women looked like.

TampaRed
TampaRed
  Abigail Adams
June 25, 2023 7:53 pm

10-15 years ago a young,drunk us marine was on shore leave in the phillipines & picked up what turned out to be a trannie – drunk & enraged,he beat it to death —
he received an incredibly long prison sentence(life?),which i thought was bs —

Visayas Outpost
Visayas Outpost
June 25, 2023 2:58 am

And Soros is still walking around, alive.

Anthony Aaron
Anthony Aaron
  Visayas Outpost
June 25, 2023 12:54 pm

After what he pulled on his own (((kind))) in the ‘camps’ … how’d they ever let him live so long?

Anonymous
Anonymous
June 25, 2023 5:47 am

So we need a normal score and street protests when they fail ot meet the threshold. Eventually we will need a normal nation.

aka.attrition
aka.attrition
June 25, 2023 6:14 am

” … for gay people who are simply trying to live their lives without pushing their lifestyle on the population at large. ”

Yeah, but do they tho … ?

VOWG
VOWG
  aka.attrition
June 25, 2023 10:48 am

Only one who still understands what the word sin means and what morality really is.

hardscrabble farmer
hardscrabble farmer
June 25, 2023 7:42 am

I don’t get it. The baggage they must carry around is unfathomable to me. Imagine what it’s like in their private thoughts. Life is hard enough when you try to live it to the best of your ability, but to deliberately incline towards the most difficult settings on a daily basis? This is more like a slow motion suicide than anything else I can think of, but one that kills the mind and the soul first.

VOWG
VOWG
  hardscrabble farmer
June 25, 2023 10:48 am

Yes.

Scotty Gunn
Scotty Gunn
June 25, 2023 8:32 am

I thought it said “Armpit” at first.

Archaeopteryx Phoenix
Archaeopteryx Phoenix
June 25, 2023 8:37 am

The most important point to remember is: If they can get you to demonize the solution, then you cannot consider the solution.

What – according to the Normies – is the worst epithet you can call a White person?

Who – according to the MSM – was the single worst monster of the twentieth century?

What political party – according to the pundits – was the most evil party in the last century?

Who – according to the MSM – are the only madmen that oppose the trans and gay agenda?

Figure it out.

Do the math.

comment image

Anonymous
Anonymous
June 25, 2023 9:25 am

Gay marriage was always part of the same agenda.
Fuck Armstrong for pushing the woke agenda as a rearguard, just like Fox News and the Republican party.

Dying Sun
Dying Sun
June 25, 2023 11:01 am

If a company receives a low CEI score, the woke investor funds immediately pull their funding.

I have absolutely no sympathy for corporations that place themselves between a rock and a hard place by giving credence to HRC. Either get a backbone or go out of business.