Two physicists walk into a bar—actually, they stroll into a government office in a crumbling-concrete, linoleum-floored brutalist building styled on-the-cheap after Le Corbusier during the boomtown rush of the post-WWII nuclear frontier. They are prepared to pitch an idea that goes roughly like this:
There is something we cannot precisely describe, nor are we able to quantify its dimensions, nor how it behaves, or whether it has any commercial application. We don’t even know if it actually exists but we think the people of the world owe it to themselves to find it, name it and pin it to the mat. We’ve got ten nations signed up and expect the rest to fall into line. Want a piece of the action?
Bien sûr! the bureaucrat replies. Here’s a blank cheque—no—wait— just take the chequebook and let us know if you find anything worth selling. Bonjour! Bonne chance!