Starting a BLOG in 2018 is hard as HELL!

By NJroute22

njroute22 logo
Creative logo, eh?

Hey TBP’ers!

I’ve been a reader of TBP since practically the beginning. I’ve also commented a lot and contributed guest posts in the past.

Probably my favorite site to read online! But that isn’t the point!

We’ve taken on a new identity (NJroute22) and decided to start a new blog for central New Jersey and parts of Pennsylvania.

The blog is called NJroute22.com – and thanks go out to the Admin Jim for allowing me to post on TBP. (And please take a look and tell me what you think!)

Today’s introductory post is about how ridiculously difficult it is to start a blog in 2018. It’s literally hard as hell to make a “blog” successful. Not impossible, but an uphill battle all the way. Not for the faint of heart, or those who do the “bare minimum.”

Continue reading “Starting a BLOG in 2018 is hard as HELL!”

Getting beyond the packaging

Getting beyond the packaging (marketing, labels, image)

Slick marketing and branding are in full force these days. But getting beyond the packaging should be in everyone’s best interest.

We’ve noticed this more often as of late. Almost ALL things (food products, gadgets, doohickeys, you name it) have high-end packaging. Well-designed logos and GOBS of “feel good” marketing mumbo jumbo plastered over every product on the shelves.

Maybe it’s time to STOP paying attention to this garbage once and for all. Entirely.

Continue reading “Getting beyond the packaging”